European Journal of Business Management and Research最新文献

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Group, Teams and Tasks in the Organization: A Historical Escortion 组织中的群体、团队和任务:历史性的护航
European Journal of Business Management and Research Pub Date : 2018-12-29 DOI: 10.24018/ejbmr.2018.3.4.15
M. Tamunomiebi, Goodluck Prince Uhuru
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引用次数: 1
Demystifying McCarthy’s 4 P’s of the Marketing Mix: To Be or Not to Be 揭开麦卡锡营销组合的4p的神秘面纱:生存还是毁灭
European Journal of Business Management and Research Pub Date : 2018-10-09 DOI: 10.24018/EJBMR.2018.3.4.14
Grace O. Beke
{"title":"Demystifying McCarthy’s 4 P’s of the Marketing Mix: To Be or Not to Be","authors":"Grace O. Beke","doi":"10.24018/EJBMR.2018.3.4.14","DOIUrl":"https://doi.org/10.24018/EJBMR.2018.3.4.14","url":null,"abstract":"Jerome McCarthy's 4 P’s theory is being appraised in this research paper from a chronological and logical standpoint. McCarthy's theory has been extensively utilized as an instructional device by marketing experts and scholars since its debut in 1960 but despite its advantages, it academic critics have constantly criticized it. The 4 P’s paradigm criticisms are reviewed and resolved that it has demonstrated that the theory is strong to be implemented in present day marketing applications. This is to say that McCarthy theory/model is immemorial. Its validity still stands despite being designed decades ago.","PeriodicalId":169817,"journal":{"name":"European Journal of Business Management and Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126930518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effective Leadership in Organization 有效的组织领导
European Journal of Business Management and Research Pub Date : 2018-08-29 DOI: 10.24018/EJBMR.2018.3.3.13
B. Shah
{"title":"Effective Leadership in Organization","authors":"B. Shah","doi":"10.24018/EJBMR.2018.3.3.13","DOIUrl":"https://doi.org/10.24018/EJBMR.2018.3.3.13","url":null,"abstract":"In this article, different factors that impact organization leadership has been described, and how it effects leadership effectiveness is examined. Different sixty articles have been studied to find integrative model on effective leadership in organization. The aim of the model is to study all the important aspects that builds effective leadership in the organization.","PeriodicalId":169817,"journal":{"name":"European Journal of Business Management and Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121541453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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