Applying Quality of Life Research最新文献_第3页

Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico 小型便利店的社会营销行为:以墨西哥Oxxo为例

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_24

Rafael Fabricio Matos-Cámara, Magda Lizet Ochoa-Hernández, Pilar Huerta-Zavala

引用次数: 0

COVID-19 Pandemic and Social Marketing: Enhancing Quality of Life in a Global Health Crisis 2019冠状病毒病大流行与社会营销:在全球健康危机中提高生活质量

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_5

M. Galán-Ladero, Reynaldo G. Rivera, E. Bianchi, Edy Lorena Burbano, Helena Alves, J. Vázquez-Burguete, María Purificación García-Miguélez

引用次数: 0

From “Stoptober” in the UK to “Mois Sans Tabac” in France: How to Import and Evaluate a Complex and Large-Scale Social Marketing Campaign 从英国的“Stoptober”到法国的“Mois Sans Tabac”:如何导入和评估一个复杂而大规模的社会营销活动

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_6

R. Guignard, Auriane Djian, A. Pasquereau, A. Blanc, K. Gallopel-Morvan, Olivier Smadja, Justine Avenel-Roux, Félicie David, Jennifer Davies, G. Quatremère, P. Arwidson, V. Nguyen-Thanh

引用次数: 0

“For a Million Steps”: The Use of Social Marketing and Wearable Devices in the Promotion of Physical Exercise to Achieve Quality of Life “百万步”:利用社会营销和可穿戴设备促进体育锻炼以实现生活质量

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_10

A. I. Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres

引用次数: 1

Social Marketing, Quality of Life, Well-Being, and Violence Against Women: Analysis of the Hashtag #MeToo 社会营销、生活质量、福祉和针对妇女的暴力:对#MeToo标签的分析

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_9

Araceli Galiano-Coronil, Manuela Ortega-Gil

引用次数: 0

Corporate Activism and Quality of Life: Starbucks Corporation Case Study 企业行动主义与生活质量:星巴克公司案例研究

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_22

Joaquín Sánchez Herrera, Teresa Pintado Blanco, Carlota López Aza

引用次数: 0

Theoretical Background: Social Marketing and Quality of Life 理论背景:社会营销与生活质量

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_1

H. Alves, M. Galán-Ladero, Reynaldo G. Rivera

引用次数: 2

Enhancing Women’s Quality of Life and Empathy through a Micro-Learning Social Marketing Strategy 微学习型社会营销策略提升女性生活品质与同理心

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_23

Reynaldo G. Rivera, Jazmín Nogaró

引用次数: 0

We Stay Well Together: A Social Marketing Campaign 我们在一起很好:一个社会营销活动

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83286-5_17

Filipa Almeida, M. Abreu, Nuno Cadete

引用次数: 0

Best Practices in Hospitality and Tourism Marketing and Management 酒店和旅游市场营销与管理最佳实践

Applying Quality of Life Research Pub Date : 1900-01-01 DOI: 10.1007/978-3-319-91692-7

A. Campón-Cerro, J. Hernández-Mogollón, J. A. Folgado-Fernández

引用次数: 6