{"title":"Effects of Visual Metaphors on Enhancing the Power of Advertisements","authors":"B. Birdsell, Natsuko Tatsuta, Hiroaki Nakamura","doi":"10.22492/ijpbs.8.1.01","DOIUrl":"https://doi.org/10.22492/ijpbs.8.1.01","url":null,"abstract":"Visual metaphors deliberately deviate from the literal representation of an object. The resulting incongruity has the potential to be more engaging and memorable for the viewer and thus are frequently used as a design feature in advertisements. Recently, researchers have begun to more thoroughly examine the advantages that visual metaphors play in advertisements and this study contributes to this growing body of research. Two experiments were conducted using sets of paired advertisements for the same product or social awareness campaign based on one of them being a visual metaphor and the other being a visual non-metaphor to explore if there was a visual- metaphor effect. In Experiment 1, participants rated these adverts based on three criteria, effectiveness, engagement, and a metaphorical framing effect along with an open-ended question. In Experiment 2, two additional variables were included, comprehensibility and creativity. Results support the view that visual metaphors tend to be more engaging and perceived to be more creative. However, this does not always result in them being viewed as more effective adverts.","PeriodicalId":166115,"journal":{"name":"IAFOR Journal of Psychology & the Behavioral Sciences","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132473725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Relationship between Emotional Intelligence, Maternal Accuracy in the Perception of Infant Emotions, and Parenting Difficulties","authors":"Ryo Ishii, Tomoko Obara","doi":"10.22492/ijpbs.8.1.02","DOIUrl":"https://doi.org/10.22492/ijpbs.8.1.02","url":null,"abstract":"This study examined age-related differences in the relationship between parenting difficulties, a mother’s emotional intelligence, and the accuracy of a mother’s perception of her infant’s emotions. Specifically, this study compares three aged-based conditions: (1) infants at the age of three months, when their emotions are undifferentiated, (2) infants at six months, when emotional differentiation is underway, the target is in mutual interaction and triadic interaction begins, and (3) infants at nine months, when their subjective world begins to develop an understanding of the intention of others. A semi-structured interview using controlled VTR stimulation and a questionnaire survey were administered to 74 first-time mothers of infants. In the interview, each mother was asked about the infant’s feelings in the VTR and what might explain the infant’s emotions. The results of a correlation analysis showed consistent negative moderate correlation between the mother’s parenting difficulties and her emotional intelligence, regardless of the infants’ age. On the other hand, the partial correlation between the accuracy of a mother’s reading of infant emotions and parenting difficulties, controlled for emotional intelligence, showed differences by infant age. Although there was almost no correlation for mothers with a six-month-old infant, mothers with a three-month-old infant showed a positive correlation and mothers with a nine-month-old infant showed a negative correlation. The participants’ accounts of the VTR also indicated the mechanism of those age differences. The findings of this research reveal a part of the developmental process of a mother and provide knowledge concerning childcare support.","PeriodicalId":166115,"journal":{"name":"IAFOR Journal of Psychology & the Behavioral Sciences","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116112345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparative Study of Realistic Optimism between India and Japan University Students","authors":"Aneesah Nishaat","doi":"10.22492/ijpbs.8.1.04","DOIUrl":"https://doi.org/10.22492/ijpbs.8.1.04","url":null,"abstract":"This study aimed to determine the differences in realistic optimism between Indian and Japanese university students using the realistic optimism scale. Indian students (n = 361; 193 males and 168 females) and Japanese students (n = 390; 172 males and 218 females) participated in the questionnaire survey. A t-test and analysis of variance (ANOVA) were used to compare the realistic optimism between the two participant groups. The results of the t-test indicated significant differences between Indian and Japanese students regarding realistic optimism, with Indian students scoring higher in the flexibility and future orientation dimensions. No significant difference was observed in the will/courage dimension. The ANOVA results showed a significant difference between India’s and Japan’s male and female students regarding future orientation and flexibility. However, no significant difference was found in terms of will/courage between Indian and Japanese male students and between Indian and Japanese female students. The results also revealed that Indian students, male and female, scored higher on overall realistic optimism than Japanese male and female students. The findings are discussed in the context of cross-cultural studies. Indian students scored higher in flexibility resulting from a multicultural society that requires them to understand each other and be flexible. Indian students’ higher scores in future orientation refer to a strong desire to realize their goals and dreams.","PeriodicalId":166115,"journal":{"name":"IAFOR Journal of Psychology & the Behavioral Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115676926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}