Academic Association of Global Cultural Contents最新文献

A Study of the Diversification of Materials of Korean New Operas: Focusing on selected works by the Creative Factory of Performing Arts 韩国新歌剧素材多样化研究：以 "表演艺术创作工厂 "的部分作品为重点

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.79

Chang-min Park

{"title":"A Study of the Diversification of Materials of Korean New Operas: Focusing on selected works by the Creative Factory of Performing Arts","authors":"Chang-min Park","doi":"10.32611/jgcc.2023.11.57.79","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.79","url":null,"abstract":"Starting in 1950, Korean Opera, which has a history of 73 years to date in 2023, served as an motive to pave the way for the creation of Korean opera through the “MOM Creation Contest” organized by Korea National Opera in 2009. Since then, it has been changed to the Creative Factory of Performing Arts organized by the Arts Council Korea since 2014, and new operas have been discovered every year through continuous support until 2023, and 17 new operas have been finally selected. This study examined the diversified aspects of material utilization for new operas discovered through the Creative Factory of Performing Arts, focusing on the material of the libretto, which is the first work and basic element of the creation of an opera. In order to study the material diversification of new opera selected through the Creative Factory of Performing Arts, six classification criteria were set, each of which is a genre, method of libretto, original foundation, the spatial background of work, the temporal background of work, and basic material. In addition, in order to help understand, this study also examined aspects of the diversification of materials of new operas in overseas opera theaters such as the United States, Germany, the United Kingdom, Austria, Italy, and France. As a part of the development of cultural contents, I hope that this study will help understand the trend of diversification through the recently discovered Korean new operas, help revitalize creation, and further promote convergent development in all fields of performing arts.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139201413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of ESG in Corporate Advertising of Global Companies: Focusing on the Type of Corporate Advertising and Message Specificity 全球企业广告中的 ESG 分析：关注企业广告的类型和信息的具体性

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.117

Bo-Yun Seo, Eun-Kyung Chung

{"title":"Analysis of ESG in Corporate Advertising of Global Companies: Focusing on the Type of Corporate Advertising and Message Specificity","authors":"Bo-Yun Seo, Eun-Kyung Chung","doi":"10.32611/jgcc.2023.11.57.117","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.117","url":null,"abstract":"In a rapidly changing global environment, corporate advertising is one of the means by which global companies in domestic communicate with various public. The purpose of this study is to analyze the characteristics of corporate advertising by type and how ESG activities appear in corporate advertising to suggest the message strategies for neo-corporate advertising. For the purpose, this study analyzed TV advertisements and digital video advertisements of companies executed for three years from 2020 to 2022 in Korea. Also this study analyzed the characteristics of corporate advertisements that dealt with ESG messages according to the type of corporate advertisement, the specificity and global fit of ESG message. As a result, corporate advertising does not critical element of ESG as message strategies. In order to effectively communicate ESG activities to public, corporate advertising should aim to deliver the messages deals G(Governance) regarding to the execution and performance of advertising in ESG. In terms of execution and performance, the specificity and global fit of message as message strategy should be used and global and regional strategies must be explored.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"39 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139205223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Q Methodology on the Factors of Korean Viewers’ Preference for Watching Chinese Drama: Focusing on Costume Drama 韩国观众观看中国电视剧偏好因素的 Q 法研究：以古装剧为中心

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.267

Hou Jue y, Jeongmin Ko

{"title":"A Study on the Q Methodology on the Factors of Korean Viewers’ Preference for Watching Chinese Drama: Focusing on Costume Drama","authors":"Hou Jue y, Jeongmin Ko","doi":"10.32611/jgcc.2023.11.57.267","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.267","url":null,"abstract":"With the continued development of the media, the spread of multicultural dramas has become a common concern of the drama industry, and the export of dramas has become an important way to improve the culture of countries around the world. Currently, Chinese costume drama is actively consumed through OTT platforms, such as remakes in Korea. In order to maintain this desire of Korean viewers, the subjective viewing preference factors of Korean viewers were analyzed using the Q methodology and based on this, implications for the entry of Chinese costume drama into Korea were presented. As a result of the study, it was confirmed that the factors that Korean viewers prefer to watch Chinese costume dramas were divided into types that prefer traditional historical dramas and types that prefer fusion historical dramas. Cultural curiosity is the preferred factor in the pursuit of traditional culture that likes traditional historical dramas based on cultural similarities. Based on cultural similarities, fusion historical dramas can be divided into visual effect-seeking types that prefer colorful production environments and fandom-seeking types that prefer to like actors, and content excellence is the preferred factor. It can be seen that this is an individual's subjective taste in which various factors of preference for Chinese costume drama appear depending on the viewing tendency. This study is meaningful in presenting the factors of Korean viewers' preference for viewing differently depending on the preference for viewing traditional historical dramas and fusion historical dramas in the production environment of Chinese costume drama.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":" 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139207330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Transmedia Storytelling Using the Character of ‘Puss in Boots 利用 "穿靴子的猫 "角色讲述跨媒体故事的研究

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.39

SunJung Ryu

{"title":"A Study on Transmedia Storytelling Using the Character of ‘Puss in Boots","authors":"SunJung Ryu","doi":"10.32611/jgcc.2023.11.57.39","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.39","url":null,"abstract":"In the era of digital convergence, transmedia storytelling, which expands narratives by intertwining and combining multiple media, is creating a new paradigm for narrative creation. Puss in Boots, who appeared as a supporting role in , is a character derived from Charles Perrault's The Master Cat or Puss in Boots, and has gained significant popularity among the public. Due to its popularity, Puss in Boots became the main character in , a spin-off of . Subsequently, as achieved success, various transmedia content featuring Puss in Boots as the main character was produced across different media platforms, including mobile games, theatrical animations, OTT animations and interactive animation. This article aims to provide a detailed examination of the requirements and characteristics of transmedia storytelling. It also analyzes various instances of transmedia content utilizing the character of Puss in Boots. To scrutinize the transformation of characters' roles and the expansion of narrative structures, which are essential aspects of transmedia storytelling, we apply the 'actantial model' developed by A.J. Greimas to each content. Through this analysis, we can explore how the character of Puss in Boots serves as a pivotal link between transmedia contents and functions as a narrative mechanism. It becomes evident that discovering archetypal and fantasy characters, adapting their roles and personalities, and strategically reintroducing secondary characters while setting up foreshadowing are crucial elements in successful transmedia storytelling. Furthermore, it is essential to create an “integral” story universe that considers various types of connections between content, such as sequels, prequels, spin-offs, and reboots. This should be done while leveraging diversified media platforms that engage users in immersion and participation.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"7 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Realization of social values manifested in the European Capital of Culture of San Sebastian in 2016 实现 2016 年欧洲文化之都圣塞巴斯蒂安的社会价值

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.163

Yu-jin Son, Jong-oh Lee

{"title":"Realization of social values manifested in the European Capital of Culture of San Sebastian in 2016","authors":"Yu-jin Son, Jong-oh Lee","doi":"10.32611/jgcc.2023.11.57.163","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.163","url":null,"abstract":"The cultural city is a policy that aims to activate culture and arts in specific cities and achieve urban regeneration through them. The cultural city concept originated in 1985 with the European Capital of Culture program and has since expanded globally. In this paper, we focus on San Sebastián, which was designated as the European Capital of Culture in 2016, to examine the social values pursued by the European Capital of Culture and its specific case. Through San Sebastián's goals and detailed projects as the European Capital of Culture, we can identify several key points. Firstly, San Sebastián addressed the issues of violence and conflict inherent in the city and also explored the coexistence issue, which is a concern across Europe, through cultural arts. Secondly, it is based on citizen participation. From the challenging stage of competing to be the European Capital of Culture to the preparation and implementation stages after being selected, citizens were actively involved, and they were encouraged to conceive and execute projects that benefit the citizens themselves. Thirdly, the scope of the project is not limited to San Sebastián but extends to the Basque region and even throughout Europe. Additionally, the European Capital of Culture program expanded not only city-to-city networking but also networking at the organizational level.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"37 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the construction of Book Metadata for the Sustainability of Book Ecosystem 关于构建图书元数据以促进图书生态系统可持续性的研究

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.61

Chan Su Park, Jungmyoung Kim

{"title":"A Study on the construction of Book Metadata for the Sustainability of Book Ecosystem","authors":"Chan Su Park, Jungmyoung Kim","doi":"10.32611/jgcc.2023.11.57.61","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.61","url":null,"abstract":"The domestic and international publishing industry is facing environmental changes in the media industry. Information technology and data integration in the publishing industry are considered fundamental infrastructure for innovation and demand generation in the book business market. This study examines the digitization of publishing, with a focus on book metadata, to support the sustainable book ecosystem in South Korea, which is navigating through the evolving media landscape. The importance of book metadata lies in its efficient data utilization, data accumulation, enhancing discoverability and sales of books, as well as providing useful services to stakeholders in the publishing industry. Additionally, it plays a crucial role in marketing efficiency. In this context, the implications for the sustainability of the book ecosystem are as follows: Firstly, it involves cost savings through standardized book information input and the creation of an environment for marketing using uniform book data. Secondly, it emphasizes the need for interconnected sharing of information among publishers, bookstores, distributors, and other relevant parties. Thirdly, it highlights the requirement for data analysis infrastructure to support comprehensive support systems for stakeholders in the publishing and distribution ecosystem. Finally, it underscores the necessity of utilizing book metadata for the establishment of policies promoting the development of the publishing industry.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"205 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139204555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on Improving Accessibility of Theater Venues for Audiences with Disabilities: A Critical Review of House Management with Universal Design 关于提高剧院场地对残疾观众无障碍程度的研究：对采用通用设计的场馆管理进行批判性审查

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.203

Hyeonjeong Lee, Woongjo Chang

引用次数: 0

Subcultural Imagination against the Myth of Meritocracy: Solidarity and Care in Demon Slayer 反对功利神话的亚文化想象：《屠魔者》中的团结与关爱

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.19

Tegyung Kim, Jaeeun Lee

{"title":"Subcultural Imagination against the Myth of Meritocracy: Solidarity and Care in Demon Slayer","authors":"Tegyung Kim, Jaeeun Lee","doi":"10.32611/jgcc.2023.11.57.19","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.19","url":null,"abstract":"What is the source of emotion in Demon Slayer? This phenomenon of Demon Slayer may be a response to the era of neoliberalism and meritocracy. This paper attempts to analyze the meaning of tears and emotion in the context of Jean-Luc Nancy’s Finiteness and Judith Butler’s Vulnerability. The blood demons and demon slayers depicted in Demon Slayer are a group led by a few leader and there is a very powerful hierarchy. In that sense, are they all caught up in elitism and meritocracy? If not, where is the line which distinguish humans from blood demons? This problem appears most intensively in the movie version of Demon Slayer: Mugen Train (2020), especially in the scene where Akaza and Rengoku Kyojuro encounter and fight, and the conversation they have there. His response to Akaza, who praises Kyojuro’s abilities and recommends him to become a blood demon, is, “Human gets sick, grows old, and dies. That’s why human is beautiful.” It implies an awareness of human finiteness and vulnerability. What is important is that only here does the possibility of true solidarity arise. Could it be that the subcultural imagination of Demon Slayer provides comfort and solace to those who are exhausted by modern society’s endless competition? In this way, it becomes clear that Demon Slayer, especially Demon Slayer: Mugen Train, is able to succeed as cultural content of our time because it has deep relevance regarding the core issues raised by modern philosophy and shared them with the public.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"47 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of Storytelling strategy of Korean apocalypse content: Focusing on the OTT dramas and 韩国启示录内容的叙事策略分析：重点关注 OTT 戏剧和

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.101

Hae-Linn Baek

{"title":"An Analysis of Storytelling strategy of Korean apocalypse content: Focusing on the OTT dramas and","authors":"Hae-Linn Baek","doi":"10.32611/jgcc.2023.11.57.101","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.101","url":null,"abstract":"Korean dramas have recently been expanding into various subjects such as zombies and time slips, etc. and it is easy to watch Korean-style apocalypse content based on zombies and viruses, which have not received much attention in Korea. Such OTT content is receiving a positive response not only in Asia but also in Western society. In this study, the storytelling of and was analyzed focusing on the cultural dimension so as to analyze the success factors of Korean OTT content, which has been popular globally. As a result, it was confirmed that Korean apocalypse content focuses on universal problems faced by human groups such as individualism, collectivism, class, and equality. Korean apocalypse content reveals a critical view of individualistic values by depicting the protagonist and antagonist as the opposition between collectivism and individualism and emphasizes the value of good and punishment by punishing those in power who desire wealth and power. In addition, the destruction of the human world is depicted as being caused by desire through the setting that an unknown virus spreads through human desire. In the end, in order to save the world, it is important to have a strong mind and a good heart that would value others more than oneself. In this way, Korean apocalypse content has been well-received by the public by incorporating oriental values into materials that have been neglected in the Korean video content genre, such as zombies and strange creatures, and it can be recognized that it is also receiving favorable reviews as a new apocalypse genre in Western culture.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"64 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Characteristics of Hikikomori and Resilience in the Japanese Movie 日本电影中的蛰居族特征和复原力研究

Academic Association of Global Cultural Contents Pub Date : 2023-11-30 DOI: 10.32611/jgcc.2023.11.57.1

Junsoo Kang

{"title":"A Study on the Characteristics of Hikikomori and Resilience in the Japanese Movie","authors":"Junsoo Kang","doi":"10.32611/jgcc.2023.11.57.1","DOIUrl":"https://doi.org/10.32611/jgcc.2023.11.57.1","url":null,"abstract":"The purpose of this study is to discuss ways to overcome the hikikomori phenomenon, a reclusive loner, through the Japanese film directed by Yamashita Nobuhiro (山下敦弘) released in 2013. Characteristics of hikikomori are dreamer temperament, escapism, and double appearance. Hikikomori shows a state of maladjustment in reality, with a tendency to identify imaginary images with reality. The gap between the ideal and the reality of hikikomori works as a factor that makes social adaptation difficult while generating cognitive dissonance. Basically, hikikomori shows fear of society or loss of confidence. Hikikomori fail to form bonds with others and experience wounds as people, entering their own world and living an isolated life. Hikikomori needs a period of recovery to become normal. This process can be defined as resilience, and the expression of interest and love between family members can have a direct impact. The female protagonist of this movie shows herself living a meaningless daily life without hope. In particular, this movie takes the attitude of calmly conveying the frustrating and helpless reality of young people from an objective standpoint and does not scold them. This is because the appearance of helpless young people is not arbitrary, but rather a result of issues of social responsibility or structure. The movie presents that the helpless heroine's daily life was a fierce inner struggle as she prepares step by step for her positive future. In conclusion, rather than unilaterally criticizing helpless young people, society and the older generation need to be more relaxed and interested in helping them develop resilience.","PeriodicalId":161830,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"61 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0