Selling ModernityPub Date : 2020-12-31DOI: 10.1515/9780822390350-012
E. Heineman
{"title":"8. “The History of Morals in the Federal Republic”: Advertising, PR, and the Beate Uhse Myth","authors":"E. Heineman","doi":"10.1515/9780822390350-012","DOIUrl":"https://doi.org/10.1515/9780822390350-012","url":null,"abstract":"","PeriodicalId":161539,"journal":{"name":"Selling Modernity","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122089507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selling ModernityPub Date : 2020-12-31DOI: 10.1515/9780822390350-006
C. Ross
{"title":"2. Visions of Prosperity: The Americanization of Advertising in Interwar Germany","authors":"C. Ross","doi":"10.1515/9780822390350-006","DOIUrl":"https://doi.org/10.1515/9780822390350-006","url":null,"abstract":"","PeriodicalId":161539,"journal":{"name":"Selling Modernity","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126224716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selling ModernityPub Date : 2020-12-31DOI: 10.1515/9780822390350-016
Rainer Gries
{"title":"12. “Serve Yourself !” The History and Theory of Self-Service in West and East Germany","authors":"Rainer Gries","doi":"10.1515/9780822390350-016","DOIUrl":"https://doi.org/10.1515/9780822390350-016","url":null,"abstract":"","PeriodicalId":161539,"journal":{"name":"Selling Modernity","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121834315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selling ModernityPub Date : 2020-12-31DOI: 10.1515/9780822390350-007
H. Friebe
{"title":"3. Branding Germany: Hans Domizlaff ’s Markentechnik and Its Ideological Impact","authors":"H. Friebe","doi":"10.1515/9780822390350-007","DOIUrl":"https://doi.org/10.1515/9780822390350-007","url":null,"abstract":"","PeriodicalId":161539,"journal":{"name":"Selling Modernity","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122721250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}