On TrendPub Date : 2019-10-01DOI: 10.5406/j.ctvqc6h58.8
D. Powers
{"title":"Trends, Inc.","authors":"D. Powers","doi":"10.5406/j.ctvqc6h58.8","DOIUrl":"https://doi.org/10.5406/j.ctvqc6h58.8","url":null,"abstract":"Chapter 4 is about the contemporary trend forecasting industry. Drawing from the more than seventy interviews she conducted with trend professionals around the world, the author explains how forecasters observe, produce, and sell trends. The chapter argues that, in theory, trends purport to help clients understand and anticipate cultural change; in practice, however, trends increase uncertainty and get companies to further buy into the idea of constant change. The chapter draws connections between trend work and the constant drumbeat of innovation, disruption, and tech that infuses contemporary business.","PeriodicalId":157498,"journal":{"name":"On Trend","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116237667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On TrendPub Date : 2019-10-01DOI: 10.5622/illinois/9780252042874.003.0002
D. Powers
{"title":"Trending","authors":"D. Powers","doi":"10.5622/illinois/9780252042874.003.0002","DOIUrl":"https://doi.org/10.5622/illinois/9780252042874.003.0002","url":null,"abstract":"Chapter 1 begins in early twentieth-century America and offers a prehistory of trend forecasting. The era saw society swiftly modernizing; in turn, the social sciences were producing a surfeit of data about life and culture. Observers, social critics, and government technocrats began to think of these data as predictive and explored how they could be used to make decisions and dampen uncertainty about the future. In light of these developments, “trends” emerged as a tool, allowing data to be used to anticipate change. The chapter highlights the 1933 study Recent Social Trends as a primary example of how trends could be used to manage uncertainty. The chapter also documents how trends served these ends in the burgeoning forecasting professions, including weather, economics, and fashion.","PeriodicalId":157498,"journal":{"name":"On Trend","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122505960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On TrendPub Date : 2019-10-01DOI: 10.5406/j.ctvqc6h58.10
D. Powers
{"title":"Eventful Futures","authors":"D. Powers","doi":"10.5406/j.ctvqc6h58.10","DOIUrl":"https://doi.org/10.5406/j.ctvqc6h58.10","url":null,"abstract":"Chapter 6 explores the politics of trend forecasting. Deepening the focus from the previous chapter, it explores how trends can inadvertently import the biases of the present into future imaginaries. As a counterexample, the chapter highlights Afrofuturism, a genre of futures thinking that is both radical in its visions for the future and deeply connected to the historical legacies of blackness.","PeriodicalId":157498,"journal":{"name":"On Trend","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132662555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On TrendPub Date : 2019-10-01DOI: 10.5406/j.ctvqc6h58
D. Powers
{"title":"On Trend","authors":"D. Powers","doi":"10.5406/j.ctvqc6h58","DOIUrl":"https://doi.org/10.5406/j.ctvqc6h58","url":null,"abstract":"This chapter defines trends and provides a primer on the trend industry. Many readers will already be familiar with the word “trend” as a general term for cultural shifts. This chapter seeks to defamiliarize that understanding and propose that trends are not just the natural result of changes over time but also an industrialized product manufactured by professionals who work to understand, predict, and strategically control the future of culture. The chapter also provides an overview of the remainder of the book.","PeriodicalId":157498,"journal":{"name":"On Trend","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129524152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
On TrendPub Date : 2019-10-01DOI: 10.5406/j.ctvqc6h58.9
D. Powers
{"title":"Global Futurity","authors":"D. Powers","doi":"10.5406/j.ctvqc6h58.9","DOIUrl":"https://doi.org/10.5406/j.ctvqc6h58.9","url":null,"abstract":"Chapter 5 takes on the trend industry’s global dimensions. In considering how trends travel around the world, the chapter argues that the trend business reflects a neoliberal agenda. It explores how globalization, protech optimism, and inequality are embedded into how the trend businesses both imagines and tracks the future. The chapter focuses primarily on Dubai and the Netherlands but includes insights from forecasters based in a number of additional countries. \u0000Keywords: Dubai, the Netherlands, futurism, future, trends, innovation","PeriodicalId":157498,"journal":{"name":"On Trend","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122734196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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