全球未来

On Trend Pub Date : 2019-10-01 DOI:10.5406/j.ctvqc6h58.9

D. Powers

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引用次数: 0

摘要

第五章探讨趋势产业的全球维度。在考虑趋势如何在世界范围内传播时，本章认为趋势业务反映了新自由主义议程。它探讨了全球化、保护乐观主义和不平等如何嵌入到企业如何想象和跟踪未来的趋势中。本章主要关注迪拜和荷兰，但也包括来自其他一些国家的预测者的见解。关键词:迪拜，荷兰，未来主义，未来，趋势，创新

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Global Futurity

Chapter 5 takes on the trend industry’s global dimensions. In considering how trends travel around the world, the chapter argues that the trend business reflects a neoliberal agenda. It explores how globalization, protech optimism, and inequality are embedded into how the trend businesses both imagines and tracks the future. The chapter focuses primarily on Dubai and the Netherlands but includes insights from forecasters based in a number of additional countries. Keywords: Dubai, the Netherlands, futurism, future, trends, innovation

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On Trend

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