{"title":"Inszenierung des Wandels. Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des Imagefilms der Commerzbank 2012/13","authors":"R. Wieder, N. Rosenberger","doi":"10.1007/978-3-658-25129-1_11","DOIUrl":"https://doi.org/10.1007/978-3-658-25129-1_11","url":null,"abstract":"","PeriodicalId":156830,"journal":{"name":"Werbung für alle Sinne","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115044206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sabine Wahl, Elke Ronneberger-Sibold, Karin Luttermann
{"title":"Einleitung","authors":"Sabine Wahl, Elke Ronneberger-Sibold, Karin Luttermann","doi":"10.1007/978-3-658-25129-1_1","DOIUrl":"https://doi.org/10.1007/978-3-658-25129-1_1","url":null,"abstract":"","PeriodicalId":156830,"journal":{"name":"Werbung für alle Sinne","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127043175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}