{"title":"Inszenierung des Wandels. Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des Imagefilms der Commerzbank 2012/13","authors":"R. Wieder, N. Rosenberger","doi":"10.1007/978-3-658-25129-1_11","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":156830,"journal":{"name":"Werbung für alle Sinne","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Werbung für alle Sinne","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-25129-1_11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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