Vol 18, No 2 (2019)最新文献

THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT 社交媒体营销对消费者购买行为的影响:理论层面

Vol 18, No 2 (2019) Pub Date : 2019-09-05 DOI: 10.35774/jee2019.02.285

O. Sokhatska, S. Siddharth

{"title":"THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT","authors":"O. Sokhatska, S. Siddharth","doi":"10.35774/jee2019.02.285","DOIUrl":"https://doi.org/10.35774/jee2019.02.285","url":null,"abstract":"This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.","PeriodicalId":156190,"journal":{"name":"Vol 18, No 2 (2019)","volume":"293 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122156885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SOURCING OF INFORMATION SYSTEM RESORCES FROM AN EMERGENT MARKET – AN EXAMPLE OF UKRAINE 从新兴市场采购信息系统资源——以乌克兰为例

Vol 18, No 2 (2019) Pub Date : 2019-09-05 DOI: 10.35774/jee2019.02.199

B. Schlichter, N. Bolkvadze

引用次数: 2

DEVELOPMENT OF CHEMICAL INDUSTRY IN UKRAINE AND THE WORLD: COMPARATIVE ESTIMATION 乌克兰与世界化学工业的发展:比较评价

Vol 18, No 2 (2019) Pub Date : 2019-09-05 DOI: 10.35774/jee2019.02.270

S. Ishchuk, L. Koval

引用次数: 2

INDEPENDENCE OF CENTRAL BANKS, INFLATION AND FRACTIONALIZATION OF SOCIETY IN POST-SOCIALIST COUNTRIES 后社会主义国家的中央银行独立性、通货膨胀和社会分化

Vol 18, No 2 (2019) Pub Date : 1900-01-01 DOI: 10.35774/jee2019.02.226

Victor Koziuk

{"title":"INDEPENDENCE OF CENTRAL BANKS, INFLATION AND FRACTIONALIZATION OF SOCIETY IN POST-SOCIALIST COUNTRIES","authors":"Victor Koziuk","doi":"10.35774/jee2019.02.226","DOIUrl":"https://doi.org/10.35774/jee2019.02.226","url":null,"abstract":"Post-crisis literature concentrates on the problem of low inflation economic environment for which traditional factors of macroeconomic instability are rather not important. However, is this approach adequate in the case of post-socialist countries for whom the validity of euro-integration divide of institutional path of development takes place? Can the fact of factionalized societies explain the deviations from traditional form of opposite correlation between central banks independence and inflation? Using a sample of 22 post-socialist countries, it is found that there is inverse (traditional) relation between central bank independence and inflation. The degree of such correlation does not decrease much in the case of a lower inflation period. Development of democracy supports the choice toward higher central banks independence. The level of social conflicts affects inflationary instability and in the same time reduces space for consensus about increasing central banks independence. At the same time, the case of higher central bank independence and higher level of inflation compared to average group level (case of Ukraine) corresponds to the strongest fractionalization of society. This helps to conclude that institute of central bank independence is based on informal political rules of behaviour, incentives to maintain which are rooted in the nature of social disharmony.","PeriodicalId":156190,"journal":{"name":"Vol 18, No 2 (2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130505955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

ANTI-CYCLICAL FISCAL REGULATION OF THE WORLDWIDE COUNTRIES’ ECONOMIES – OPPORTUNITIES FOR UKRAINE 世界各国经济的反周期财政调控——乌克兰的机遇

Vol 18, No 2 (2019) Pub Date : 1900-01-01 DOI: 10.35774/jee2019.02.245

Oksana Desyatnyuk, T. Marshalok

引用次数: 0

INTEGRATION FACTORS OF TODAY AS A PREREQUISITE FOR FORMING A MECHANISM FOR MANAGING THE MARKETING POTENTIAL OF THE ENTERPRISE 整合因素是当今企业形成营销潜力管理机制的先决条件

Vol 18, No 2 (2019) Pub Date : 1900-01-01 DOI: 10.35774/jee2019.02.213

O. Gonchar, I. Polishchuk

引用次数: 2

PROSPECT THEORY AND TAX COMPLIANCE: A MICROFOUNDED EQUILIBRIUM PERSPECTIVE 前景理论与税收遵从:微观均衡视角

Vol 18, No 2 (2019) Pub Date : 1900-01-01 DOI: 10.35774/jee2019.02.177

Marianna Aprile, F. Busato, F. Giuli, Enrico Marchetti

引用次数: 0