Marketing – from Information to Decision Journal最新文献

Does Economic Growth and Inflation Impact Consumer Confidence during a Pandemic? An Empirical Analysis in EU Countries 大流行期间经济增长和通货膨胀会影响消费者信心吗?欧盟国家的实证分析

Marketing – from Information to Decision Journal Pub Date : 2020-06-01 DOI: 10.2478/midj-2020-0001

Larissa M. Batrancea

引用次数: 1

Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination 投影目的地形象:城市旅游目的地宣传片的内容分析

Marketing – from Information to Decision Journal Pub Date : 2020-06-01 DOI: 10.2478/midj-2020-0004

A. Drule, M. Băcilă, L. Souca, Raluca Ciornea

{"title":"Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination","authors":"A. Drule, M. Băcilă, L. Souca, Raluca Ciornea","doi":"10.2478/midj-2020-0004","DOIUrl":"https://doi.org/10.2478/midj-2020-0004","url":null,"abstract":"Abstract The current paper used content analysis to examine 50 commercials featuring the most internationally visited cities in the world as of 2019. It analyzed the components, scenes, and frames used to create the projected image of an attractive tourism destination, appealing to tourists from all walks of life. Regardless of the region to which the city belongs, most promotional videos used items from all the significant dimensions identified: natural resources; atmosphere of the place; culture, history, art; tourist infrastructure; entertainment resources; shopping resources; social environment; other resources. Overall, the most common frames identified were outdoor sports activities, historical and archeological buildings, and restaurants, and fine dining. In contrast, the least common frames were tourist information center, smart city aspects, and awards and distinctions. The analysis shows that most Asia and the Pacific, and European cities choose frames depicting historical and archeological buildings, while cities in the Americas, and the Middle East and Africa go for frames depicting outdoor sports activities. From an affective perspective, the atmosphere of the place depicted for Asia and the Pacific, and American cities emphasizes inclusivity, European cities are relaxing, and for the Middle East and Africa is vibrancy. As a subcategory, inclusivity defined as racial, age, sexual and gender, religious, and disability related diversity, had the best representation for racial diversity in all the regions, sexual and gender, and age-related diversity were polarized by region, while religious diversity and disability-related diversity were the least visible.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132364351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Culture, Privacy, and Trust in E-commerce 电子商务中的文化、隐私和信任

Marketing – from Information to Decision Journal Pub Date : 2020-06-01 DOI: 10.2478/midj-2020-0002

Peter Broeder

{"title":"Culture, Privacy, and Trust in E-commerce","authors":"Peter Broeder","doi":"10.2478/midj-2020-0002","DOIUrl":"https://doi.org/10.2478/midj-2020-0002","url":null,"abstract":"Abstract The aim of the study is to investigate trust and privacy in a web store. Two hundred and thirty-seven persons (from the Netherlands and from Romania) participated in an experimental survey. They were presented with two variations of a wardrobe offer in a fictional web store. In one web store condition, the privacy notice was absent. In the other web store condition, the privacy notice was present. The findings show that including a privacy policy notice did not directly influence consumers’ purchase intention. Meanwhile, there was an indirect effect of the privacy policy notice, via trust, on purchase intention. In addition, there was supporting evidence that privacy concerns remain dormant until triggered by the privacy notice. Differences between men and women, as well as between different uncertainty avoidant cultures, were not found. In contrast, regarding age, young consumers (in particular, the Romanian ones) were less affected by the privacy notice than older consumers (for trust and purchase intentions). This study provides an original contribution to global e-commerce. Cultural groups are categorised through self-identification. In combination with differences in uncertainty avoidance, this categorisation provides better insight into the consumer dynamics in societies. The findings emphasise the need for fine-tuning web store atmospherics. An optimal and effective shopping environment can be trusted and guarantees privacy. This outcome implies that a privacy policy notice in a web store is perceived as a privacy guarantee, not as a privacy warning.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127566319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research 考虑到过度消费，快时尚产业向生物经济转型是可持续的解决方案吗?-未来研究的前提

Marketing – from Information to Decision Journal Pub Date : 2020-06-01 DOI: 10.2478/midj-2020-0003

Raluca Ciornea

{"title":"Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research","authors":"Raluca Ciornea","doi":"10.2478/midj-2020-0003","DOIUrl":"https://doi.org/10.2478/midj-2020-0003","url":null,"abstract":"Abstract The main objective of the paper is to inquire if bioeconomy is a “saving” sustainable solution to major problems caused by fast-fashion industry - consumption of non-renewable and scarce natural resources, waste generation, pollution - in the actual conditions of overconsumption and consumption intensification due to accelerated increase of global population. A closer look reveals that not only that fast-fashion industry is not bridging the gap to sustainability, but also that its transit to bioeconomy (which is the main alternative proposed by global organisms to increase sustainability) may deepen the global issues wanted to be solved, if the current business models are maintained. Insides evidence that individual overconsumption outpaces the fast-fashion industry’s efforts to create a sustainable bio-economic system, thus is imperative to redesign the business models to use less important natural resources and to reduce the environmental impact, while in parallel discourage the overconsumption. Consequently, fast-fashion business models need to have a sustainable holistic approach and incorporate sustainable measures, which are able to shift the consumer behaviour from overconsumption to sustainable choices, in their marketing objectives, strategies and actions. Based on the findings, premises for future research were proposed.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132947988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria 体验营销:对品牌、顾客和市场体验的影响，以及来自尼日利亚的工业应用

Marketing – from Information to Decision Journal Pub Date : 2020-06-01 DOI: 10.2478/midj-2020-0005

O. Fatoki, T. Fatoki

{"title":"Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria","authors":"O. Fatoki, T. Fatoki","doi":"10.2478/midj-2020-0005","DOIUrl":"https://doi.org/10.2478/midj-2020-0005","url":null,"abstract":"Abstract The purpose of this study is to provide comprehensive review of experiential marketing with focus on its effects and industrial applications. We report that experiential marketing has effect on brand, consumers and the market. Experiential marketing provides a lively brand experience that give consumers the chance to engage with the brand. It promotes brand experience effects more in the Generation Y than in Generation X. Experiential marketing focuses on customer experiences. The future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the company to know more about the customers. Markets are changing faster than marketing. Experiential marketing has beneficial impact on the marketing mix. Experiential marketing finds application in different businesses or industries such as hospitality and tourism, retail, health care, airline, automotive, real estate, banking, FMCG and others, in emerging markets, because it motivates customers to make faster and more positive purchasing decisions. In Nigeria, experiential marketing has become so vital to brands to cut through the media clutter.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129996802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones 著名视频博主无偿评论的影响:以智能手机为例

Marketing – from Information to Decision Journal Pub Date : 2019-12-01 DOI: 10.2478/midj-2019-0007

Răzvan A. Moldovan, Raluca Ciornea

引用次数: 3

Does Emotional Value Play a Role in the Relationship between Risk and Loyalty? 情感价值是否在风险与忠诚的关系中起作用?

Marketing – from Information to Decision Journal Pub Date : 2019-12-01 DOI: 10.2478/midj-2019-0008

M. Scridon

引用次数: 1

Revitalizing Rural Tourism through Creative Tourism: the Role and Importance of the Local Community 通过创意旅游振兴乡村旅游:地方社区的作用和重要性

Marketing – from Information to Decision Journal Pub Date : 2019-12-01 DOI: 10.2478/midj-2019-0009

M. Souca

{"title":"Revitalizing Rural Tourism through Creative Tourism: the Role and Importance of the Local Community","authors":"M. Souca","doi":"10.2478/midj-2019-0009","DOIUrl":"https://doi.org/10.2478/midj-2019-0009","url":null,"abstract":"Abstract Creative tourism is a current topic, yet most of the research is focused on the urban context, with few articles focusing on how creativity can be used and developed in the setting of rural tourism. Furthermore, the theoretical elements identified in this article can become checkpoints through which better strategies for sustainable rural tourism can be developed in the future. Although rich in culture, Romanian villages have not developed their rural tourism offer to its full potential, partly because of the lack of involvement of the local community in long-term tourism planning and development, but also due to the changes in what tourists want from their tourism experience. In response to shifting patterns in consumer behavior, creative tourism has emerged as a better form of cultural tourism, but mostly in urban areas, which has led to a proliferation of creative industries and people within that specific context. The study proposes that most Romanian rural communities in areas pertaining to tourism already have local individuals with some of the characteristics of the creative people necessary for the development of creative tourism. By involving the entire local community in tourism planning, and not just the local actors with direct ties to it, Romanian rural tourism can be revitalized.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121284604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Local Citizens Influence on the Company’s CSR Communication 当地居民对企业社会责任传播的影响

Marketing – from Information to Decision Journal Pub Date : 2019-12-01 DOI: 10.2478/midj-2019-0010

Younes Zieita, Samiha Chenag

引用次数: 0

Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison 明星代言广告态度调查——受众群体对比

Marketing – from Information to Decision Journal Pub Date : 2019-12-01 DOI: 10.2478/midj-2019-0006

M. Băcilă, Raluca Ciornea, A. Drule, Andreea M. Cohut

{"title":"Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison","authors":"M. Băcilă, Raluca Ciornea, A. Drule, Andreea M. Cohut","doi":"10.2478/midj-2019-0006","DOIUrl":"https://doi.org/10.2478/midj-2019-0006","url":null,"abstract":"Abstract The use of celebrities for endorsement activities is a well established part of the marketing communication strategy. Yet, the communication “playground” is changing as we witness significant changes in the channels used for information transmission (as digital dominate the traditional) and in the audience (as generations change, growing up in a digital world). More, removing the communications’ constraints of space and time, the Internet led to the emergence of a new type of celebrity that seems to surpass the traditional ones. In this context, research in the celebrities’ endorsement area is still of significant relevance. Although many studies focused on investigating the effect of celebrity endorsement over consumer attitudes and behaviour, only few examined how audience factors influence these relationships. Hence, the main objective of this paper is to establish the variations in attitudes towards celebrities endorsed advertisements, considering the consumers’ age, gender, income and celebrity-product fit importance. The findings revealed significant differences in attitudes based on consumers’ age, income and product-celebrity fit importance, yet no distinctiveness in case of gender.","PeriodicalId":151547,"journal":{"name":"Marketing – from Information to Decision Journal","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121716375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0