International Journal of Social Science and Public Policy最新文献

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Multilevel governance European Union, Spain and Portugal:How the different multilevel governance models of Spain and Portugal influence the municipal dynamics in the International Association of Municipalities: Atlantic Axis of the Northwest Peninsular (AANP) 多层次治理欧盟、西班牙和葡萄牙:西班牙和葡萄牙不同的多层次治理模式如何影响国际市政协会:西北半岛大西洋轴(AANP)的市政动态

International Journal of Social Science and Public Policy Pub Date : 2019-02-16 DOI: 10.33642/ijsspp.v1n2p1

引用次数: 0

THE EFFECT OF BRAND AWARENESS AND QUALITY OF SERVICES ON RE-PURCHASE THROUGH CONSUMER TRUST PERCEPTION OF PT. KREASI LANGIT 通过消费者信任感知来研究品牌意识和服务质量对再购买的影响

International Journal of Social Science and Public Policy Pub Date : 1900-01-01 DOI: 10.33642/ijsspp.v1n3p1

Muhammad Aziz Antony, Suharto, DjokoSetyoWidodo

{"title":"THE EFFECT OF BRAND AWARENESS AND QUALITY OF SERVICES ON RE-PURCHASE THROUGH CONSUMER TRUST PERCEPTION OF PT. KREASI LANGIT","authors":"Muhammad Aziz Antony, Suharto, DjokoSetyoWidodo","doi":"10.33642/ijsspp.v1n3p1","DOIUrl":"https://doi.org/10.33642/ijsspp.v1n3p1","url":null,"abstract":"Thus study aimed to determine the effect of brand awareness and quality of services to repeat purchase simultaneously, determine the effect of brand awareness to purchase again partially determine the effect of service quality on repeat purchase partially determine the effect of the perception of consumer trust in the repurchase partially, determine the effect of brand awareness to purchase again through the perception of consumer trust and determine the effect of service quality on repeat purchases through the perception of consumer trust. The study was conducted at the customer PT. Kreasi Langit. Sampling using accidental sampling involving 94 consumers. Analysis of data using path analysis.\u0000The results showed that the variables of brand awareness and service quality affect the simultaneous re-purchase. Variable brand awareness, quality of service and the perception of trust affect the partial repurchase. Kaulitas influence brand awareness and service to re-purchase confidence through the perception is greater than the direct effect so that it can be said that the perceptions of trust variables have an impact on the increase in repeat purchases.","PeriodicalId":151487,"journal":{"name":"International Journal of Social Science and Public Policy","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121817454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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