发布求助
文献互助 智能选刊 最新文献

Revista Española de Investigación de Marketing ESIC最新文献

筛选
英文 中文
INNOVACIÓN DE SERVICIO Y CO-CREACIÓN CON LOS CLIENTES DE LA EMPRESA: EFECTOS SOBRE LOS RESULTADOS 服务创新和与公司客户共同创造:对结果的影响
Revista Española de Investigación de Marketing ESIC Pub Date : 2013-09-01 DOI: 10.1016/S1138-1442(14)60025-5
J. L. Sánchez, C. G. Mieres, María Leticia Santos Vijande
{"title":"INNOVACIÓN DE SERVICIO Y CO-CREACIÓN CON LOS CLIENTES DE LA EMPRESA: EFECTOS SOBRE LOS RESULTADOS","authors":"J. L. Sánchez, C. G. Mieres, María Leticia Santos Vijande","doi":"10.1016/S1138-1442(14)60025-5","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60025-5","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"118972414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO 传统口碑与电子口碑。参与是解释电子口碑影响的一个因素
Revista Española de Investigación de Marketing ESIC Pub Date : 2013-03-01 DOI: 10.1016/S1138-1442(14)60017-6
Manuela López, M. Sicilia
{"title":"BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO","authors":"Manuela López, M. Sicilia","doi":"10.1016/S1138-1442(14)60017-6","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60017-6","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"119224604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT 电视广告效果比较分析:电视促销与现场广告
Revista Española de Investigación de Marketing ESIC Pub Date : 2012-09-01 DOI: 10.1016/S1138-1442(14)60014-0
J. D. M. Santana, Eva Marina Reinares Lara, Pedro Javier Reinares Lara
{"title":"ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT","authors":"J. D. M. Santana, Eva Marina Reinares Lara, Pedro Javier Reinares Lara","doi":"10.1016/S1138-1442(14)60014-0","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60014-0","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117901076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003) 大学形象的测量及其对毕业生认同和忠诚度的影响:来自BEERLI和diaz(2003)模型的一种方法
Revista Española de Investigación de Marketing ESIC Pub Date : 2012-09-01 DOI: 10.1016/S1138-1442(14)60012-7
A. Cervera, Walesska Schlesinger, Ma Ángeles Mesta, Raquel Sánchez
{"title":"MEDICIÓN DE LA IMAGEN DE LA UNIVERSIDAD Y SUS EFECTOS SOBRE LA IDENTIFICACIÓN Y LEALTAD DEL EGRESADO: UNA APROXIMACIÓN DESDE EL MODELO DE BEERLI Y DÍAZ (2003)","authors":"A. Cervera, Walesska Schlesinger, Ma Ángeles Mesta, Raquel Sánchez","doi":"10.1016/S1138-1442(14)60012-7","DOIUrl":"https://doi.org/10.1016/S1138-1442(14)60012-7","url":null,"abstract":"","PeriodicalId":149533,"journal":{"name":"Revista Española de Investigación de Marketing ESIC","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"118703632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信