Research Result Business and Service Technologies最新文献

{"title":"Consumer loyalty: a critical analysis of approaches towards definition","authors":"T. Kirillova, Eleonora A. Zyk","doi":"10.18413/2408-9346-2023-9-2-0-7","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-7","url":null,"abstract":"Consumer loyalty is a key factor determining the ability of a brand to bring stable and long-term income to its owner. For this reason, firms pay great attention to the formation of customer loyalty. However, despite the widespread use of the term \"loyalty\" in the scientific and applied literature on marketing, there is no single definition of this term. At the same time, it is obvious that effective loyalty management is possible only if the firm clearly understands the essence of this phenomenon. Thus, it is of great importance to study existing approaches to understanding the nature of customer loyalty. The purpose of this work is to generalize the analysis of literary sources of foreign and domestic authors, revealing the essence of the concept of \"consumer loyalty\", its formation and significance in the implementation of the loyalty program. To achieve this goal, we conducted a review of the literature on the topic of consumer loyalty. The database of sources was formed from articles presented in the scientometric database Scopus (Scopus.com), as well as from articles in journals included in the core of the RSCI (the search was conducted on the database Elibrary.ru). In addition, additional articles from other Russian-language journals were included, corresponding to the subject. We used the method of unsystematic (descriptive) literature review. As part of the research, we used a general scientific method of analysis and synthesis. Tabular and graphical methods were used to represent and structure information. Our research of sources allowed us to distinguish the concepts of satisfaction, loyalty and engagement, as well as formulate the author's definition of loyalty, which can further serve as a theoretical basis for the development of loyalty management tools.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132334921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Results of the implementation of the «Tourist Cashback» program","authors":"L. Shmarkova, M. Shmarkov, E. A. Shmarkova, Egor A. Makarov","doi":"10.18413/2408-9346-2023-9-2-0-6","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-6","url":null,"abstract":"Stimulating domestic tourism during the period of overcoming the negative impact of the consequences of the spread of the COVID-19 pandemic, negative factors caused by the instability of the geopolitical and economic situation in the world, the need to overcome the consequences of sanctions pressure is an important and timely decision. The article is devoted to the analysis of indicators, specifics and results of the implementation of the six stages of the Tourist Cashback program, the purpose of which was to stimulate tourist activity at the expense of the reserve fund of the Government of the Russian Federation. The necessity of using dynamic and multi-criteria programming tools in solving the problem of optimizing the results of program implementation and building a control system, the expediency of improving the technologies for implementing such programs is substantiated. It was noted that increasing the duration of the sales window, stimulating the active participation of business and developing a more effective system of interactions of tourist organizations in the implementation of the program, expanding the geography of the program and focusing its attention on new Russian regions with great tourist potential will contribute to improving the effectiveness of the program. The necessity of strengthening the marketing component of the process of managing the results of the program implementation is substantiated. It was noted that the optimization of organizational and technological aspects of the implementation of the program will be facilitated by a constructive dialogue between management bodies and entrepreneurs of the tourism business.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125642987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Criteria for sustainable tourism in the modern conditions of development of the Belgorod region","authors":"I. Semchenko, E. Vishnevskaya, Y. А. Boltenko","doi":"10.18413/2408-9346-2023-9-2-0-3","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-3","url":null,"abstract":"This article reveals the features of tourism development in terms of stability criteria. Criteria indicators allow us to assess the stability of the tourism industry and to present those areas that need to be paid attention to in the industry. Russia is a huge country that has many tourist regions. Among them, there are several that represent leaders in sustainable tourism: Crimea, Caucasian Mineral Waters, Sochi, Baikal, Altai, but these regions are more focused on eco-tourism. Researchers of tourism stability identify 3 factors of sustainability: social, economic and environmental. An ESG strategy has also been developed, which orients investors to study companies, industries, and regions from these sides. The authors of this article add a fourth to the three main criteria – political, justifying it as a factor of stability of regional authorities, the ability to participate and develop popular tourist programs, as well as the confidence of the population in the optimality of administrative management. Criteria for tourism stability can be defined as a set of principles that ensure the preservation of the environment, cultural heritage and social well-being in places of natural tourist origin, while simultaneously ensuring economic profit, environmental stability, social and political orientation.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124050802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The use of social networks to form a portrait of a tourist (example of the Orlinovsky municipality of Sevastopol)","authors":"N. Shabalina, E. Kashirina","doi":"10.18413/2408-9346-2023-9-2-0-5","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-5","url":null,"abstract":"The article considers the problem of forming a portrait of a tourist for the territory of a municipal district based on materials from open sources – social networks. The relevance of the study is related to the need to develop approaches to determining the socio-demographic and economic characteristics of visitors to local tourist destinations in the absence of centralized statistics collection. Methods and materials included a sample of 100 users of social networks (accounts) for which the territory of the Orlinovsky Municipal District is included in the area of interest, using filters in 3 ways: participation in communities found by keywords, publication of posts with a hashtag or geolocation. The analysis of sociodemographic data of users is carried out: full name (nickname), gender, date of birth (approximate age), marital status, place of residence, type of activity, place of work, education (university), stopping place in Orlinovsky MD and places of tourist interest. As a result of the analysis of profiles of 100 people, the characteristics of tourists who visited the Orlinovsky MD, their preferences for objects were obtained. It is determined that social networks are an important source of information about consumers of tourist services, including in the Orlinovsky MD. It was revealed that the Orlinovsky MD is visited mainly by residents of Sevastopol and the Republic of Crimea, as well as capital cities. There is a noticeable predominance of women in the tourist flow, and a wide range of ages – from 20 to 60 years. Many tourists consider the Orlinovsky MD as a place for a short one-day vacation. Among the accommodation facilities, visitors of Orlinovsokgo MD prefer guest houses and glamping. The attractiveness of the territory of the district is provided by natural attractions.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128038257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of the development of innovative entrepreneurship in Russia","authors":"Marina K. Popova","doi":"10.18413/2408-9346-2023-9-2-0-10","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-10","url":null,"abstract":"Currently, there is a significant need in Russia for the development of innovative entrepreneurship. Today, in order to intensify economic development, as well as to increase the competitiveness of the state economy, it is important to provide not only quantitative economic indicators, but also to promote the development of the sphere of innovation, intellectual activity, and create favorable conditions for the development of innovative entrepreneurship. First of all, this is due to the fact that due to the sanctions on the supply of high-tech goods that were introduced by unfriendly countries, Russia was left without supplies of many items of the commodity nomenclature, which refers to those goods that ensure the functioning of the domestic industry. Due to these events, the domestic industry, primarily the automotive industry, is experiencing great difficulties in producing products for the end consumer. The number of sanctions imposed against Russia is unprecedented in world practice. Without the development of its own innovative entrepreneurship, the Russian Federation risks facing a technological rollback in many sectors of the national economy, which will lead to a decrease in the of domestic goods and their final displacement from world markets. The study of world experience in this area shows that the intensification of innovative entrepreneurship is significantly influenced by the general motivation to create, use innovations and their products. Mutually beneficial cooperation of participants in innovation activities contributes to the technological renewal of economic enterprises, ensures the growth of industry, the creation of high-tech industries. In connection with the above, the author of this article has attempted a scientific analysis and critical understanding of the problem of managing the development of innovative entrepreneurship in modern Russia. In the future, the results of the analysis will help to bring positive experience in solving problems related to innovative entrepreneurship.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125141678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cyclical processes in the tourism market: general patterns and specifics of manifestation","authors":"A. Aleksandrova, V. Dombrovskaya","doi":"10.18413/2408-9346-2023-9-2-0-1","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-1","url":null,"abstract":"History has proved that the progressive movement of any economic system is not lin-early. The periods of intensive growth are replaced by deep crisis phenomena. It was the severe global crises of the XXI century that forced us once again to pay attention to the subject of cyclicality and to consider the specificity of this issue in various in-dustries, in particular – on the example of the sphere of tourism. In modern science, especially in the economy, there are different theoretical justifications of cyclosis, the systems of cycles are proposed depending on the temporary length. There is a hy-pothesis about the interaction of cycles with each other. Of particular interest is the consideration of the spatio-temporal manifestations of cyclic vibrations. In tourism, there are a number of approaches to the allocation of groups of countries. So at the moment, the United Nations World Tourism Organization (UNWTO) divides the countries of the world into 5 macro-regions. Also widely known in world tourism studies are the center-periphery structure in which the center can be distinguished (economically highly developed countries with a mature international tourism system and integrated tourist specialization), a semi-periphery (medium-developed, often rel-atively new on the country's tourist map with intensively forming with the support of the state The polyfunctional system of international tourism) and the periphery (eco-nomically backward countries with an underdeveloped international tourism market, the enclave nature of development and mainly natural-oriented types of international tourism). The purpose of this work is to investigate the mathematically sound mani-festations of cyclicity in the field of tourism on the example of a number of countries of the world, as well as establish possible patterns that manifest in the development cycles of the distinguished groups of regions. To conduct empirical studies, as well as to increase the objectivity of the diagnosis of cyclic vibrations, it is proposed to use a modern mathematical apparatus. In this work, autocorrelation analysis and spectral (Fourier) analysis were used.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130219372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of digital technologies in increasing the innovation activity of tourism organizations","authors":"P. P. Chuvatkin, K. K. Levchenko","doi":"10.18413/2408-9346-2023-9-2-0-4","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-4","url":null,"abstract":"Tourism sector is currently one of the most effectively developing sectors of the economy, predetermining the market appearance of new forms and types of digital technology, which objectively requires understanding their place and role in the innovative activities of enterprises in this area. In this regard, the study of digital and technological aspects of innovation activities of organizations of the tourism industry becomes of paramount importance and at the same time is a vector for the development of innovative activity. Successful innovators are tourism and hospitality industry organizations that deliver bottom-line results based on the principles of innovation and competition. The success of the organization's functioning in the tourism industry largely depends on the quality of innovation management in general and innovation activity in particular. This study analyzed the importance of digital technologies aimed at increasing the innovative activity of tourism business organizations. A structural and functional scheme has been developed that reflects the relationship of digitalization with the innovative activity of tourist organizations, built on a structural and functional basis, where the principle of the consistency of the study of basic components is laid down as a typology. The benefits of using digital technologies in increasing innovation activity are justified. A methodological approach to the implementation of digital technologies that increase the innovative activity of tourist organizations, based on information and communication support of business processes, including efficiency criteria and response to environmental challenges, is proposed. A model has been formed that reflects the directions of digitalization aimed at increasing the innovative activity of the tourism business, reflecting the detail of innovative services of the tourism industry at the angle of modern trends that are vectors for the development of innovative activity. The study substantiated the conclusion that in order to increase the innovative activity of the tourism industry, it is necessary to comply with the triune concept: \"science\" – \"economy\" – \"digitalization\".","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131455661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Infrastructural provision of the digital ecosystem of tourist and hotel services","authors":"M. Morozov","doi":"10.18413/2408-9346-2023-9-2-0-2","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-2","url":null,"abstract":"The tourism and hospitality business is undergoing dramatic changes due to the impact of several factors, including the negative impact of the pandemic on tourism and hospitality, the changing geopolitical situation in the world, the sanctions pressure on the Russian economy by unfriendly countries, and the ongoing global digitalization. All this leads to the need to transform many business processes in the tourism and hospitality industry and to change the organizational and technological approaches to doing business. A promising form of organizing economic activity is digital ecosystems, which are actively and successfully developing in many areas in various countries of the world, including our country, which determined the relevance of the study. The main purpose of the article is to present the concept of the formation of a digital ecosystem of tourism and hotel services and its infrastructure support. In the process of research, monographic, statistical, economic-analytical, comparative methods of scientific research were used. The paper substantiates the timeliness and feasibility of creating a national digital ecosystem of tourism and hospitality, shows its advantages, and considers the composition of the infrastructure support for this digital ecosystem. As part of the functioning of the digital ecosystem, enterprises in the tourism and hospitality industry, due to the synergistic effect, ensure the formation of tourist and hotel products with new consumer properties that can satisfy the needs of end users to the maximum extent and create additional value.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130883398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"True cost restaurant digitalization strategies","authors":"V. Bakharev, G. Y. Mityashin, Gregory G. Сhargaziya","doi":"10.18413/2408-9346-2023-9-2-0-9","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-9","url":null,"abstract":"Two key trends are currently influencing the activities of public catering enterprises in Russia: a decrease in the purchasing power of the population and the development of a digital consumption model by people. For individual formats of institutions, adaptation to these two trends can be associated with significant difficulties. These formats include restaurants with fair prices, using a separate pricing model to reduce the cost of a comprehensive restaurant service. In order to solve this problem, five strategies have been developed in this article to adapt the separate pricing model to the digital format of restaurants. The criterion of differentiation of the proposed strategies is the level of preservation of the features of the business model of a traditional (offline) restaurant of fair prices when it is transferred to a digital environment. It is noted that the fair price model relies on a system of explicit and implicit restrictions, therefore, for its successful digitalization, it is necessary to develop a system of restrictions corresponding to the specifics of online business. it is necessary to transfer to a digital environment. The main result of this study is the development of recommendations for the adaptation of restaurants with fair prices to the digital model of the organization of activities.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115375332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the investment attractiveness of the real estate sector under sanctions","authors":"O. Vaganova, A. O. Kolosova, Timur M. Garayev","doi":"10.18413/2408-9346-2023-9-2-0-8","DOIUrl":"https://doi.org/10.18413/2408-9346-2023-9-2-0-8","url":null,"abstract":"For many decades, solving problems in the field of investment attractiveness has been of great interest and demand at both the micro and macro levels. After all, the development and improvement of the enterprise, industry, region and the state as a whole largely depends on financial investments and investments. So, a special priority in this development is the real estate sector. The achievements of high and high-quality results in this industry contribute to the expansion of urban infrastructure, an increase in the urban population and, as a result, the growth of small and medium-sized businesses, which in one way or another make a significant contribution to the country's economy. This article is aimed at identifying trends and dynamics of investment attractiveness of the real estate sector in modern conditions. The article discusses the essential characteristics and the role of investment attractiveness, the dynamics of the total volume of investments in real estate in the Russian Federation and the volume of investment transactions. The main part of the article also provides an analysis of the volume of real estate investments by segment and an analysis of the average annual return on investment by regions of the Russian Federation. According to the results of the analysis, the regions that have the highest profitability from investing in real estate are determined. The recommendations and target prices for leading companies in the housing and construction market under the conditions of the sanctions policy are described. Also, based on the conducted research, companies that have maintained leading positions in the industry for several years are identified. And in conclusion, conclusions are drawn regarding the state and functioning of the Russian real estate market, as well as the effectiveness of state programs aimed at mitigating and eliminating the impact of external restrictive measures.","PeriodicalId":149083,"journal":{"name":"Research Result Business and Service Technologies","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121684763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}