JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)最新文献

筛选
英文 中文
Pengaruh Promosi dan Inovasi Produk Terhadap Minat Beli Honda Scoopy (Studi Kasus Pada PT. Tunas Dwipa Matra Diwek, Jombang) 产品推广和创新对购买本田的兴趣的影响(对PT. pepper Matra的案例研究)
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.352
Dwi Agustin, None Rohmad Prio Santoso
{"title":"Pengaruh Promosi dan Inovasi Produk Terhadap Minat Beli Honda Scoopy (Studi Kasus Pada PT. Tunas Dwipa Matra Diwek, Jombang)","authors":"Dwi Agustin, None Rohmad Prio Santoso","doi":"10.59024/jise.v1i4.352","DOIUrl":"https://doi.org/10.59024/jise.v1i4.352","url":null,"abstract":"The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.
","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Pelayanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Kredit Di PT. BPR Panji Aronta Bareng Jombang 服务质量与客户满意度对PT. BPR旗号Aronta的信用额度的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.331
Yuni Febrianti putri, None Tony Seno Aji, None Winaika Irawati
{"title":"Pengaruh Kualitas Pelayanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Kredit Di PT. BPR Panji Aronta Bareng Jombang","authors":"Yuni Febrianti putri, None Tony Seno Aji, None Winaika Irawati","doi":"10.59024/jise.v1i4.331","DOIUrl":"https://doi.org/10.59024/jise.v1i4.331","url":null,"abstract":"Mengetahui mutu pelayanan pada bank tersebut perlu dilakukan agar mengetahui juga kepuasan dan kesetiaan nasabah beberapa penelitian telah menunjukkan bahwa mutu pelayanan berhubungan dengan kepuasan dan kesetiaan nasabah penelitian ini bertujuan untuk menggali kepuasan pelanggan di PT BPR Panji aronta penelitian ini menggunakan metode penelitian kuantitatif dan jumlah sampel yang digunakan 117 nasabah dengan menggunakan teknik pengambilan dan probability sampling teknik pengumpulan data menggunakan kuesioner. hasil dari penelitian ini menunjukkan bahwa 1. mutu pelayanan berpengaruh positif terhadap persediaan pelanggan pada PT BPR Panji aronta dengan Jombang 2. kepuasan nasabah berpengaruh positif terhadap kesediaan nasabah pada PT. BPR. Panji Aronta Bareng Jombang 3.mutu pelayanan dan kepuasan nasabah secara bersama-sama berpengaruh positif terhadap kesetiaan nasabah.
 Kata kunci: Kualitas pelayanan, Kepuasan Nasabah, dan Loyalitas Nasabah.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"310 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH DANA PIHAK KETIGA DAN PENDAPATAN MARGIN TERHADAP PEMBIAYAAN MURABAHAH (STUDI PERBANKAN SYARIAH) 第三方资金和保证金收入对MURABAHAH融资的影响(伊斯兰银行研究)
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.321
None Hairani winarti, None Putri Zahrani Purba, None Dinda Ayu Kartika, None Titi Syahfitri Pane
{"title":"PENGARUH DANA PIHAK KETIGA DAN PENDAPATAN MARGIN TERHADAP PEMBIAYAAN MURABAHAH (STUDI PERBANKAN SYARIAH)","authors":"None Hairani winarti, None Putri Zahrani Purba, None Dinda Ayu Kartika, None Titi Syahfitri Pane","doi":"10.59024/jise.v1i4.321","DOIUrl":"https://doi.org/10.59024/jise.v1i4.321","url":null,"abstract":"This research is motivated by the ability of Islamic commercial banks to collect funds from the public to be channeled back to customers in the form of financing, where third party funds are one of the largest sources that can be collected by banks, so that these third party funds can affect the amount of financing to be distributed . Murabahah financing is the most popular financing in both Islamic banks in Indonesia and Islamic banks in the world, and also the effect of margin income because the higher the margin income received, the banks will indirectly increase the amount of murabahah financing because this is related to good performance. The research method used is a quantitative research method, with a sampling technique using purposive sampling with 44 research samples. The type of data used is secondary data in the form of BUS quarterly financial reports for the 2017-2019 period which are accessed and retrieved through the official website of each bank. The data analysis used is the classical assumption test, multiple linear regression analysis, t test, F test, coefficient of determination and path analysis.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN DI CV HASTANINGRAT JOMBANG 领导和工作环境对员工工作满意度的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.392
None Al ‘ izzahtu Amalia, None Lik Anah
{"title":"PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN DI CV HASTANINGRAT JOMBANG","authors":"None Al ‘ izzahtu Amalia, None Lik Anah","doi":"10.59024/jise.v1i4.392","DOIUrl":"https://doi.org/10.59024/jise.v1i4.392","url":null,"abstract":"This study aims to determine the effect of leadership and work environment on employee job satisfaction at CV Hastaningrat Jombang. The method used in this study is a quantitative research method. The population in this study were 36 respondents. The sampling technique is to use a saturated sample technique which makes the entire popuilation as a samplei. Thei reisuilts of thei stuidy show that: (1) Leiadeirship partially has a positivei and significant eiffeict on job satisfaction variableis at CV Hastaningrat Jombang, (2) Work einvironmeint has a significant eiffeict on job satisfaction variableis at CV Hastaningrat Jombang, (3) Leiadeirship and work einvironmeint simuiltaneiouisly havei an eiffeict significant to thei job satisfaction variablei at CV Hastaningrat Jombang","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. AMIGDALA KARYA PEDIA MOJOKERTO 工作动机和环境对百科全书MOJOKERTO PT. amigdhan员工工作效率的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.382
None Muhammad Syamsudin Al Ghifari, None Mahfudiyanto
{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. AMIGDALA KARYA PEDIA MOJOKERTO","authors":"None Muhammad Syamsudin Al Ghifari, None Mahfudiyanto","doi":"10.59024/jise.v1i4.382","DOIUrl":"https://doi.org/10.59024/jise.v1i4.382","url":null,"abstract":"This study aims to determine the effect of work motivation and work environment on the work productivity of employees of PT. Amygdala by Pedia Mojokerto. The method used in this study is quantitative research. The population in this study amounted to 40 respondents, with a sampling technique using a saturated sample that used all production employees as samples. The results of the study show that: (1) Motivation has a effect on the work productivity of PT. Amigdala Karya Pedia Mojokerto; (2) The work environment has a effect on the work productivity of employees of PT. Amigdala Karya Pedia Mojokerto; and (3) Work motivation and work environment have a effect on the work productivity of employees of PT. Amygdala by Pedia Mojokerto.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Customer Relationship Management Dan Brand Image Terhadap Patient Satisfaction Di Klinik Pratama Aulia 1 Jombang 客户关系管理和品牌形象对 Pratama Aulia 1 Clinic Jombang 病人满意度的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.329
Putri Rahayu, None Lilis Sugi Rahayu Ningsih
{"title":"Pengaruh Customer Relationship Management Dan Brand Image Terhadap Patient Satisfaction Di Klinik Pratama Aulia 1 Jombang","authors":"Putri Rahayu, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.329","DOIUrl":"https://doi.org/10.59024/jise.v1i4.329","url":null,"abstract":"Mebangun customer relationship management dan brand image sebagai upaya peningkatan patient satisfaction. Klinik Pratama Aulia 1 Jombang menerapkan customer relationship management dengan membudayakan sapa dan senyum serta menerapkan brand image yang baik sesuai dengan falsafah perusahaan. Penelitan ini bertujuan untuk mengetahui pengaruh customer relationship management dan brand image terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang. Penelitian ini berfokus pada pasien rawat jalan di Klinik Pratama Aulia 1 Jombang. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif dan jumlah sampel yang digunakan sebanyak 125 pasien dengan menggunakan teknik pengambilan nonprobility sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan uji kualitas data, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil penelitian memperlihatkan bahwa (1) customer relationship management berpengaruh positif dan signifikan terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang (2) brand image berpengaruh positif dan signifikan terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang (3) customer relationship management dan brand image berpengaruh positif dan simultan terhadap kepuasan pasien di Klinik Pratama Aulia 1 Jombang.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Busana Muslim Pada Member Rabbani Jombang 品牌形象和产品对穆斯林服装购买决定的影响与Rabbani Jombang
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.327
Indah Nur Azizah, None Lilis Sugi Rahayu Ningsih
{"title":"Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Busana Muslim Pada Member Rabbani Jombang","authors":"Indah Nur Azizah, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.327","DOIUrl":"https://doi.org/10.59024/jise.v1i4.327","url":null,"abstract":"Brand Image or can be called Brand Image is a perception of a brand Brand about the brand associated with brand associations that appear in the minds of consumers. One of the factors that can affect the brand image of a company's product is quality. Quality related to product quality offered by manufacturers with a particular brand. The purpose of this study was to determine whether brand image and product quality variables significantly influence purchasing decisions of Rabbani members in the city of Jombang. This research uses quantitative research using descriptive statistics, validity test, reliability test, classic assumption test, partial and simultaneous hypothesis test, and coefficient of determination with the help of the IBM SPSS Statistics 20 program. The number of samples is 110 Rabbani members in Jombang. Data collection uses a non-probability sampling technique by means of purposive sampling. Data collection was carried out by distributing questionnaires. The results showed that (1) brand image has an effect on purchasing decisions (2) product quality has an effect on purchasing decisions (3) brand image and product quality has an influence on purchasing decisions.
 Keywords: Brand Image, Buying Decision, Product Quality","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Strategi Promosi dan Fasilitas terhadap Minat Berkunjung Objek Wisata Pemandian Pandan sili Desa.Ngampungan Kec.Bareng Kab.Jombang 推广策略和设施对参观村庄旅游景点的兴趣的影响。Ngampungan早起。一起Kab。形似
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.335
Sri Wahyuningsih, None Rohmad Prio Santoso
{"title":"Pengaruh Strategi Promosi dan Fasilitas terhadap Minat Berkunjung Objek Wisata Pemandian Pandan sili Desa.Ngampungan Kec.Bareng Kab.Jombang","authors":"Sri Wahyuningsih, None Rohmad Prio Santoso","doi":"10.59024/jise.v1i4.335","DOIUrl":"https://doi.org/10.59024/jise.v1i4.335","url":null,"abstract":"Tujuan penelitian ini adalah untuk mengetahui dampak strategi pemasaran terhadap preferensi wisatawan ke Objek Wisata Pemandian Pandan Sili di Desa Ngampungan, Kabupaten Bareng Jombang. pendekatan kuantitatif diterapkan dalam penelitian ini . lokasi pengambilan sampel aksidental dalam penelitian ini, yang menggunakan pendekatan sampling probabilitas .Hasil penelitian ini menyatakan bahwa: (1) Dampak strategi promosi pada Pemandian Pandan sili berdampak terhadap minat berkunjung (2) Fasilitas pada Pemandian Pandan sili berdampak positif dan signifikan untuk tujuan visitasi (3) rencana perbaikan dan fasilitas sekaligus berdampak signifikan terhadap tujuan visitasi Pemandian Pandan sili Desa. Ngampungan Kec.Bareng Kab.Jombang.Kata kuci: Strategi Prmosi, fasilitas, minat berkunjung.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Profitabilitas, Ukuran Perusahaan, Tingkat Utang dan Kualitas Audit Terhadap Agresivitas Pajak 盈利能力、企业规模、债务水平和审计质量对税收积极性的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.407
None Shinta, None Agus Sihono
{"title":"Pengaruh Profitabilitas, Ukuran Perusahaan, Tingkat Utang dan Kualitas Audit Terhadap Agresivitas Pajak","authors":"None Shinta, None Agus Sihono","doi":"10.59024/jise.v1i4.407","DOIUrl":"https://doi.org/10.59024/jise.v1i4.407","url":null,"abstract":"This study aims to examine the effect of profitability, firm size, debt levels and audit quality on tax aggressiveness. This study used a purposive sampling method to collect secondary data samples from the annual reports of 18 food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) with a research period of 2020-2022. The analytical method used is multiple linear regression using the SPSS version 25 program. Tax aggressiveness is measured using the Effective Tax Rate (ETR), profitability is measured using Return On Assets (ROA), company size is measured by firm size, debt levels are measured using Debt Assets Ratio (DAR) and audit quality are measured using a dummy variable. The results of this study indicate that profitability and debt levels have a positive effect on tax aggressiveness, while firm size and audit quality have no effect on tax aggressiveness. The implications of this study ensure that the profits obtained by the company are not the result of tax aggressiveness.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALAM DI TOKO GEMA FROZEN JOMBANG 产品质量和个人销售对冷冻乔附近一家萨拉姆产品购买决定的影响
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.328
Mira Dzurrotun Nasikhah, None Lilis Sugi Rahayu Ningsih
{"title":"PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALAM DI TOKO GEMA FROZEN JOMBANG","authors":"Mira Dzurrotun Nasikhah, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.328","DOIUrl":"https://doi.org/10.59024/jise.v1i4.328","url":null,"abstract":"Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis.
 Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信
小红书