Business HackPub Date : 2018-11-19DOI: 10.1002/9781119542322.ch6
Joannie T. Yeh
{"title":"Your Online Presence","authors":"Joannie T. Yeh","doi":"10.1002/9781119542322.ch6","DOIUrl":"https://doi.org/10.1002/9781119542322.ch6","url":null,"abstract":"Many patients and healthcare workers use social media platforms to exchange and to search for information. It’s kind of like a cocktail party where everyone can mingle and access each other’s conversations. This chapter will explore the benefits of joining this party, how to get started on creating a profile, where to go to post content, and how to mind your manners on social media. Three common purposes of using social media as a healthcare professional are to advocate, to educate, and to collaborate. Many online connections have the potential to become real-life opportunities to mentor or be mentored, to write, and to speak. Curating an online presence is an excellent way to network and to advance your career.","PeriodicalId":146904,"journal":{"name":"Business Hack","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114983789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business HackPub Date : 2016-06-21DOI: 10.1002/9781119542322.ch9
N. Taskos
{"title":"Branding in the Digital Age","authors":"N. Taskos","doi":"10.1002/9781119542322.ch9","DOIUrl":"https://doi.org/10.1002/9781119542322.ch9","url":null,"abstract":"It is an undisputed fact that the Internet has greatly affected the way marketers communicate with customers. Digital branding is one of the most promising marketing fields and is expected to be the most fruitful way to approach consumers in the years to come. The present study investigates the characteristics that make an e-brand trustworthy and reliable. It determines which online branding techniques are effective and which ones are considered by online users to be intrusive. It focuses on a specific group called Millennials, understands their perceptions about e-branding and explores what makes them become loyal to an e-brand. Research was based on a review of the existing literature about digital brands, e-branding strategies and tools and on an empirical qualitative study conducted in the UK consisting of in-depth interviews and a netnographic research. Results revealed that loyalty within an online context can be achieved and there are certain characteristics that users consider to be crucial in order to bond with an e-brand. It is the author's firm belief that online presence must be treated as a separate business and shouldn’t be overlooked and undervalued by any brand.","PeriodicalId":146904,"journal":{"name":"Business Hack","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132033397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business HackPub Date : 2016-05-27DOI: 10.1002/9781119542322.ch2
Jingwei Zhang, D. Yeung
{"title":"Sales and Marketing","authors":"Jingwei Zhang, D. Yeung","doi":"10.1002/9781119542322.ch2","DOIUrl":"https://doi.org/10.1002/9781119542322.ch2","url":null,"abstract":"Waikato Commerce Club was founded in the heart of Hamilton in 1937. And it was a popular place for people to go and relax at that moment. At present, Waikato Commerce Club is facing the problems of member losing, financial difficulty and attracting people. For these reasons, the project is aimed at identifying the reasons why members leave club, and how the club marketing itself, and strategies to retaining current club members. \u0000Primary and secondary research methods are used for this study. Questionnaire is used as primary research in this project, and the questionnaire is structured as it gives quantitative information. The survey is conducted to identify if people knows the existing of Waikato Commerce Club, and whether or not they are interested in the Club. For secondary research, the researcher collected data from a range of sources including online document, websites articles, and the previous survey on club members which is conducted by Waikato Commerce Club. This research is conducted to gain more marketing skills, and find out the more information about running a successful club, the reasons why members leave club. \u0000The data from the survey had not been calculated and analysed yet as the data had just been collected. But the answered questionnaire had been viewed roughly, there are not many people (participants) have heard about the Waikato Commerce Club, and only a few people are interested in the Club. From literature review, Enrmann (2008) states that many clubs are in the situation that has a turnover rate of 15 – 20% per year. And at a typical club or association, 5% of members run the club and show up for almost every event; another 15% of members regularly participate, another 20% occasionally participate; and the remaining 60% never show up for anything. But literature also reviewed that some examples of successful club. Waikato Commerce Club is one of the typical clubs. As these reasons, it is necessary to understand why the club experience this situation, and what marketing strategies are feasible for the club.","PeriodicalId":146904,"journal":{"name":"Business Hack","volume":"520 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132490915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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