Sains: Jurnal Manajemen dan Bisnis最新文献_第8页

KINERJA TANGGUNGJAWAB SOSIAL PERUSAHAAN (CSR) KAWASAN INDUSTRI DI KABUPATEN SERANG TERLEMAH DI PROVINSI BANTEN

Sains: Jurnal Manajemen dan Bisnis Pub Date : 2018-06-30 DOI: 10.35448/JMB.V10I2.4228

Djasuro Djasuro

{"title":"KINERJA TANGGUNGJAWAB SOSIAL PERUSAHAAN (CSR) KAWASAN INDUSTRI DI KABUPATEN SERANG TERLEMAH DI PROVINSI BANTEN","authors":"Djasuro Djasuro","doi":"10.35448/JMB.V10I2.4228","DOIUrl":"https://doi.org/10.35448/JMB.V10I2.4228","url":null,"abstract":"Mandate of the law no. 40 of 2007 on limited liability companies, Article 74 paragraph 1 of the Company said that their business activities in the field and / or related to the natural resources required to implement the Social and Environmental Responsibility. This means an obligation for the company concerned. Failing to implement CSR programs, the company has violated the rules of law contained in the legislation. CSR program if implemented properly by a company turned out to be a positive impact on the image and reputation of the company. that a company in carrying out CSR programs should pay attention to aspects that not only the material needs of communities in a corporate environment, but also that the implementation of CSR programs is done in a way that can provide comfort and Preserve the natural environment and corporate communities integrally. Studies done is to determine the extent of implementation of CSR programs in the existing industrial area diprovinsi Banten, and industrial areas which showed the weakest value. Assessment methodology used is quantitative descriptive analysis was based on a questionnaire distributed to the public the existing industrial area diprovinsi Banten who number as many as 702 respondents. Based on the results of data processing is concluded that the implementation of CSR by companies in the industrial area of Banten province according to public perception of environment companies uncategorized medium (performance 67.24), and the implementation of the CSR of the lowest in the industrial area in the district of Serang ( performance 60.5) while the other industrial areas have the performance from 68.97 to 76.30 is entered in both categories.","PeriodicalId":145379,"journal":{"name":"Sains: Jurnal Manajemen dan Bisnis","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128780103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa ) 以品牌形象作为干预变量，品牌大使和活动赞助对购买意向的影响（针对苏丹阿耿-蒂尔塔亚萨大学学生的 vivo 智能手机产品案例研究）

Sains: Jurnal Manajemen dan Bisnis Pub Date : 2018-06-30 DOI: 10.35448/JMB.V10I2.4234

Ernie Larasari, Lutfi Lutfi, Liza Mumtazah

{"title":"PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa )","authors":"Ernie Larasari, Lutfi Lutfi, Liza Mumtazah","doi":"10.35448/JMB.V10I2.4234","DOIUrl":"https://doi.org/10.35448/JMB.V10I2.4234","url":null,"abstract":"This study aims to determine influence brand ambassador and event sponsorship on purchase intention (Y) through brand image(Z) as intervening variable on Vivo smartphone product. The method used in this research is quantitative research with descriptive approach. The population in this study is all the students of the University of Sultan Ageng Tirtayasa who is not a user of Vivo smartphones. The samples were 100 students of Sultan Ageng Tirtayasa University using accidental sampling method. Technique of the analysis used in this research is Structural Equation Modelling (SEM) with analysis tool by SmartPLS 3.0 student version. The result of this study show that : (1) Brand ambassador has positive and no significant effect on purchase intention, (2) Event sponsorship has negative and no significant effect on purchase intention, (3) Brand ambassador has positive and significant effect on brand image. (4) Event sponsorship has positive and significant effect on brand image. (5) Brand image has positive and significant effect on purchase intention (6) Brand image can mediate the relationship between brand ambassador with purchase intention (7) Brand image can mediate the relationship between event sponsorship with purchase intention.","PeriodicalId":145379,"journal":{"name":"Sains: Jurnal Manajemen dan Bisnis","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134303970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

PENGARUH KEWAJARAN HARGA DAN KEWAJARAN PROMOSI TERHADAP LOYALITAS PELANGGAN (Studi Pada Toserba Borma Dakota) 价格公平与推广对客户忠诚度的影响(达科塔百货公司的一项研究)

Sains: Jurnal Manajemen dan Bisnis Pub Date : 2018-06-30 DOI: 10.35448/jmb.v10i2.4212

Tiyan Sutiyani

引用次数: 1

DAMPAK HICARD DAN DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN HYPERMART HICARD和服务质量维度对超级市场消费者忠诚度的影响

Sains: Jurnal Manajemen dan Bisnis Pub Date : 2018-06-30 DOI: 10.35448/jmb.v10i2.4179

A. Purbohastuti

引用次数: 0

PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN E-SPT PAJAK PENGHASILAN TERHADAP EFISIENSI PEMROSESAN DATA PERPAJAKAN BAGI WAJIB PAJAK BADAN PADA KANTOR PELAYANAN PAJAK PRATAMA CILEGON 对收入收入收入和易手税率对基莱贡税务局纳税人税收数据处理效率的影响

Sains: Jurnal Manajemen dan Bisnis Pub Date : 2018-06-29 DOI: 10.35448/jmb.v10i2.4167

Nadya Yuliastuti, Andi Andi

引用次数: 0