BIMA Journal (Business, Management, & Accounting Journal)最新文献

Influence Of Compensation, Leadership Style, Work Environment, And Perceptions Of Job Opportunities On Turnover Intention at PT. VALBURY ASIA FUTURES SEMARANG 薪酬、领导风格、工作环境、工作机会感知对员工离职倾向的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.27-36

Septi Wulan Sari, Ira Setiawati, Ika Indriasari, Eko Sumartono

引用次数: 1

Implementation of Facebook Marketplace for Convection and Embroidery UMKM Products (Jack Convection Medan) as an Effort to Increase Online Marketing and Sales 实现Facebook市场的对流和刺绣UMKM产品(杰克对流棉兰)，努力增加在线营销和销售

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.21-26

S. Aisyah, Muhammad Anshari Hutasuhut

{"title":"Implementation of Facebook Marketplace for Convection and Embroidery UMKM Products (Jack Convection Medan) as an Effort to Increase Online Marketing and Sales","authors":"S. Aisyah, Muhammad Anshari Hutasuhut","doi":"10.37638/bima.4.1.21-26","DOIUrl":"https://doi.org/10.37638/bima.4.1.21-26","url":null,"abstract":"This research is entitled Implementation of Facebook Marketplace for Convection and Embroidery UMKM Products (Jack Convection Medan) as an Effort to Increase Online Marketing and Sales. The purpose of this research is to promote library services at the Muhammadiyah University of North Sumatra. The aim of the research is to find out that social media (Facebook) can provide convenience for MSME actors, especially for convection and embroidery business people. This study uses a descriptive qualitative research method. Marketing and sales of MSME products are currently carried out by participating in various MSME product exhibitions organized by the government and business actors who provide exhibition facilities, broadcast messages, and wait for customers to arrive at the store. This way of disseminating information is not effective because it does not reach people who live far from museums or retail locations that hold exhibitions. Facebook has a marketplace feature that allows promotions and sales to be unlimited by space and time, making it one of the social media platforms that is currently widely used and in demand by MSME players. By utilizing the Facebook marketplace, MSME can more easily market their products and make sales via smartphones, which will help them increase their sales growth. The results of this research are expected to be input for MSME actors who are pioneering or who are already successful, namely how to promote their products via Facebook in this modern era so that their products are widely accessible to many people. .","PeriodicalId":144996,"journal":{"name":"BIMA Journal (Business, Management, & Accounting Journal)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114540446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis Of Consumer Satisfaction On Service Quality At Asian Motor Workshops In South Lampung 南楠榜亚洲汽车制造厂消费者服务质量满意度分析

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.53-58

Serlin Serlin, Iskandar Ali Alam

引用次数: 0

Effect Of Total Assets, Receivables And Inventories Turnover On Roa In Retail Trading Companies Indonesia Stock Exchange (Idx) 总资产、应收账款和存货周转率对零售贸易公司Roa的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.37-52

Baharuddin Bakir, Lugas Sadersah

引用次数: 0

Influence Of Training and Work Motivation On Employee Performance at PT PTPN VII Bandar Lampung During the Covid-19 Pandemi 新冠肺炎大流行期间培训和工作动机对PT PTPN VII班达南堡员工绩效的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.59-66

Harit Alghoffar Nabil, Habiburrahman Habiburrahman

引用次数: 0

Effect Of Price, Product Quality and Service On Vario 150 Motorcycle Sales at Tunas Honda Pramuka Dealer Bandar Lampung 价格、产品质量和服务对金枪鱼本田普拉姆卡经销商Vario 150摩托车销售的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.67-78

Chandra Almer Putra, Selfia Alke Mega

{"title":"Effect Of Price, Product Quality and Service On Vario 150 Motorcycle Sales at Tunas Honda Pramuka Dealer Bandar Lampung","authors":"Chandra Almer Putra, Selfia Alke Mega","doi":"10.37638/bima.4.1.67-78","DOIUrl":"https://doi.org/10.37638/bima.4.1.67-78","url":null,"abstract":"PT Astra Honda Motor is a company in charge of manufacturing, assembling and distributing Honda type and brand motorcycles. This company is a company in Indonesia that has rights as an ATPM or Sole Agent for Honda motorcycles. 2001, Knowing that there are limited abilities and time, researchers only see and need to provide clear and focused problem boundaries. So that the problem is limited to discussing only the influence of price, product quality and service on sales of the Honda Vario 150 motorbike at the Honda Tunas Pramuka dealer in Bandar Lampung. In this study using a quantitative method in which the sample in this study amounted to 45 respondents, the analysis technique used was the classical assumption test, multiple linear regression test, with the results of the study that there was an influence between Price on Sales of 25.71%, then the influence between Quality Product on Sales is 69.05%, then the influence between Service on Sales is 39.31% and the influence of the variables Price, Product Quality and Service on Sales is 1.3%. The results of this study are variable X1 (Price), variable X2 (Quality of Products) and variable X3 (Service) significantly influence Sales (Y), of 1.3%, which means that these three variables influence each other and influence one another.","PeriodicalId":144996,"journal":{"name":"BIMA Journal (Business, Management, & Accounting Journal)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124422469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mediating Effect Of Return On Asset On The Effect Between Internal Capital Disclosure And Stock’s Return 资产收益率在内部资本披露与股票收益之间的中介作用

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.79-86

Cliff Kohardinata, LukyPatricia Widianingsih., Jevan Andreas Talahaturusun

引用次数: 0

Marketing Strategy Analysis Of Consumer Purchase Interest In The Covid-19 Pandemic Laksmi Kebaya Store Lampung 新冠肺炎疫情下消费者购买兴趣的营销策略分析

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.115-120

Ni Wayan Dewi Sriyani, Ardansyah Ardansyah

{"title":"Marketing Strategy Analysis Of Consumer Purchase Interest In The Covid-19 Pandemic Laksmi Kebaya Store Lampung","authors":"Ni Wayan Dewi Sriyani, Ardansyah Ardansyah","doi":"10.37638/bima.4.1.115-120","DOIUrl":"https://doi.org/10.37638/bima.4.1.115-120","url":null,"abstract":"Marketing strategy is a set of goals and objectives, policies and rules that give direction to the company's marketing efforts from time to time, at each level and its references and allocations, especially as the company's response to the changing environment and competitive conditions. This study aims to analyze marketing strategies in increasing consumer buying interest at the Laksmi Kebaya store in Lampung. The research method used is descriptive qualitative research method using SWOT analysis technique. The data collection method used is using observation and interviews. The benefit of this research is to add insight into the importance of understanding marketing concepts, as a reference in dealing with the same problem later and become important input for companies in knowing marketing strategies for consumer buying interest. Based on the results of the SWOT analysis, it can be concluded that the strength factor analysis of the Laksmi Kebaya store has a score of 1.92 and the weakness factor has a score of 1.27, so that the total internal score of the company is 3.19 while the results of the opportunity factor of the Laksmi Kebaya shop have a score of 1. 58 and threats have a score of 1.37 so that the total score on external factors is 2.95. From the results of the analysis of these factors, the Laksmi Kebaya shop is in the first quadrant position, namely the Growth strategy (development strategy).","PeriodicalId":144996,"journal":{"name":"BIMA Journal (Business, Management, & Accounting Journal)","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131215343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence Of Organizational Culture, Work Discipline, And Organizational Citizenship Behavior On Organizational Commitment 组织文化、工作纪律、组织公民行为对组织承诺的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.1-8

Suherdi Suherdi, A. Ahmad

引用次数: 0

Influence Of Satisfaction, Commitment, And Trust Customer To Customer Loyalty Gojek Users In Bandar Lampung 顾客满意、承诺和信任对顾客忠诚度的影响

BIMA Journal (Business, Management, & Accounting Journal) Pub Date : 2023-07-03 DOI: 10.37638/bima.4.1.93-106

Kiky Sanakri

{"title":"Influence Of Satisfaction, Commitment, And Trust Customer To Customer Loyalty Gojek Users In Bandar Lampung","authors":"Kiky Sanakri","doi":"10.37638/bima.4.1.93-106","DOIUrl":"https://doi.org/10.37638/bima.4.1.93-106","url":null,"abstract":"In this modern era, people have various activities and to fulfill the needs of these activities, people need transfers as fork equipment or auxiliary equipment in carrying out their activities. One of the online transfer services currently available among the public is Gojek Indonesia, which is an online transfer service application that can be used on smartphones. To offer compliance to its customers, currently the services offered by Gojek range from a service system for accompanying passengers using motorized transportation, a food delivery service system, to a one day grocery shopping service system. The aim of this research is to identify the effects of Happiness, Commitment and Confidence in Compliance on Gojek consumers in Bos Lampung. The research used is quantitative research and the sampling method used in this research is probability sampling. The number of examples obtained was 81 respondents, namely Gojek clients in Bos Lampung. Based on the research results, it shows that satisfaction and trust elasticities have an impact on Gojek client compliance in Bos Lampung, while for elastic commitments it has no effect on Gojek client compliance in Bos Lampung. In this research the elastic effects of Satisfaction, Commitment and Confidence affect 78% of Gojek client compliance in Bos Lampung. Conversely, more than 22% is influenced by other aspects not monitored in this research.","PeriodicalId":144996,"journal":{"name":"BIMA Journal (Business, Management, & Accounting Journal)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126640575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BIMA Journal (Business, Management, &amp; Accounting Journal)最新文献

BIMA Journal (Business, Management, & Accounting Journal)最新文献