Journal Of Management Analytical and Solution (JoMAS)最新文献

The Effect of Employee Engagement and Work Happiness on Employee Satisfaction 员工参与和工作幸福感对员工满意度的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-05-02 DOI: 10.32734/jomas.v4i2.15552

Dewy Cahyani, Rahmat Sabuhari, Zulaika Husen

引用次数: 0

The Influence of Perceived Usefulness , Price and Brand Trust on Consumer Satisfaction in the Indriver Application 认为有用性、价格和品牌信任对消费者满意度的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-01-31 DOI: 10.32734/jomas.v4i1.13740

Tri mutiara sakinah Tiara, Tri Mutiara Sakinah, Iharman Saragih

{"title":"The Influence of Perceived Usefulness , Price and Brand Trust on Consumer Satisfaction in the Indriver Application","authors":"Tri mutiara sakinah Tiara, Tri Mutiara Sakinah, Iharman Saragih","doi":"10.32734/jomas.v4i1.13740","DOIUrl":"https://doi.org/10.32734/jomas.v4i1.13740","url":null,"abstract":"This research aims to determine the influence of perceived usefulness, price and brand trus on consumer satisfaction with the Indriver application (case study of marketing concentration management study program students at Simalungun Pematangsiantar University).This research was obtained from management study economics students who used the InDriver application that perceived usefulness, price and brand support increased consumer satisfaction in using the application. The sample used was 90 users who had used the Indriver service application who live in Pematangsiantar City. This research uses associative descriptive. Researchers use associative descriptive methods because in this research they will test the relationship model between variables and describe the research object, and test hypotheses using multiple linear regression analysis to explain phenomena in the form of relationships between two or more variables. The research results found that perceived usefulness, price and brand truts have a positive and significant influence on consumer satisfaction, perceived usefulness has a positive and significant influence on consumer satisfaction, price has a positive influence on consumer satisfaction, brand truts has a positive and significant influence on consumer satisfaction .","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"727 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140476539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of Marketing Mix on Purchasing Decisions in the Mixue Comal Drink Industry 营销组合对 Mixue Comal 饮料行业购买决策的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-01-31 DOI: 10.32734/jomas.v4i1.14522

Natasya Stifani Harikha, Gunawan Aji, Ilham Ahmad Fahreza, Fina Qoif Fiana

{"title":"Implementation of Marketing Mix on Purchasing Decisions in the Mixue Comal Drink Industry","authors":"Natasya Stifani Harikha, Gunawan Aji, Ilham Ahmad Fahreza, Fina Qoif Fiana","doi":"10.32734/jomas.v4i1.14522","DOIUrl":"https://doi.org/10.32734/jomas.v4i1.14522","url":null,"abstract":"This research uses a qualitative descriptive approach and collects data through interviews about relevant literature or library materials, such as books, journals and websites, related to the research subject. The beverage industry has grown rapidly in recent years. There is no worry that many investors are interested in investing in Indonesia, and mixue is one of them. The Mixue franchise company was founded in Zhengzhou, Henan Province, China, in June 1997, and sells tea drinks and soft serve ice cream. The marketing mix or marketing mix is a marketing tool that forms a strategy for the company's marketing activities to achieve the company's vision and mission in an optimal way. This writing aims to analyze how the use of Marketing Mix has an impact on the Mixue beverage industry and whether it influences purchasing decisions in this industry. The results of this research show that Mixue Comal uses a Marketing Mix system, which consists of seven marketing components including product, price, place, promotion, people, processes and facilities which have a positive impact on the beverage industry and Mixue Comal purchasing decisions.","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"60 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140476246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Employee Development Model Through Work Motivation at PT. Rajawali Nusindo Padang Branch 在 PT.拉贾瓦利努辛多巴东分公司

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-01-31 DOI: 10.32734/jomas.v4i1.15664

Novi Okta Viara, Mondra Neldi, Chintya Ones Charli

引用次数: 0

The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan 病毒营销和清真意识对 Mie Gacoan 分店购买决策的影响 Mansyur Medan 博士

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-01-31 DOI: 10.32734/jomas.v4i1.13885

Nabila, Haryaji Catur Putera Hasman, Dahrul Siregar

{"title":"The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan","authors":"Nabila, Haryaji Catur Putera Hasman, Dahrul Siregar","doi":"10.32734/jomas.v4i1.13885","DOIUrl":"https://doi.org/10.32734/jomas.v4i1.13885","url":null,"abstract":"This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140477431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Profitability and Green Accounting on Earnings Management in Companies on the Indonesia Stock Exchange (IDX) during Covid 19 Pandemic 印度尼西亚证券交易所（IDX）公司盈利能力和绿色会计对 Covid 19 大流行期间盈利管理的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2024-01-31 DOI: 10.32734/jomas.v4i1.11867

Simpati Mellyginta Sibuhaji, May Hana Bilqis Rangkuti

{"title":"The Effect of Profitability and Green Accounting on Earnings Management in Companies on the Indonesia Stock Exchange (IDX) during Covid 19 Pandemic","authors":"Simpati Mellyginta Sibuhaji, May Hana Bilqis Rangkuti","doi":"10.32734/jomas.v4i1.11867","DOIUrl":"https://doi.org/10.32734/jomas.v4i1.11867","url":null,"abstract":"The Covid 19 pandemic has been going on for the past three years. There have been many changes that have occurred in human life at this time. The Covid 19 pandemic has not only disrupted the health sector, but also disrupted the economic sector. The existence of restrictions on social activities and regional quarantine has hampered economic activity so that it has an impact on business activities which has worsened the level of profitability and economic growth of companies, especially in Indonesia. Not to mention that companies have to pay more attention to Green Accounting due to the prolonged pandemic. The budgets of these companies related to Green Accounting will certainly affect the financial statements of these companies. This of course can affect the performance of existing financial reports in companies that will be related to earnings management of a company. The implementation of earnings management will also affect internal and external parties of the company. Earnings management is an action taken by company management to influence reported earnings which can provide information about economic benefits to both internal and external parties. Where earnings management is a central issue and has become a common phenomenon that occurs in a number of companies today. Earnings management practices have increased every year until now.","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"108 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Quality of Service Evaluation Modern Retail Based On Importance Performance Analysis Method 基于重要性绩效分析法的现代零售业服务质量评价

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2023-01-01 DOI: 10.32734/jomas.v3i1.10516

Melia Dwi Utami, Novaryani Putri, Ade Nopi Satyawati, I. G. K. Ayu Giantari

{"title":"Quality of Service Evaluation Modern Retail Based On Importance Performance Analysis Method","authors":"Melia Dwi Utami, Novaryani Putri, Ade Nopi Satyawati, I. G. K. Ayu Giantari","doi":"10.32734/jomas.v3i1.10516","DOIUrl":"https://doi.org/10.32734/jomas.v3i1.10516","url":null,"abstract":"The main focus of the study is to analyze important attributes in modern retail to know the performance of modern retail. The Importance-Performance Analysis (IPA) method, is an analytical method used to determine the level of performance of modern retail management in creating service quality attributes to modern retail customer perceptions. This study involved 100 respondents who were at least 18 years old and made purchases at Indomaret at least once a month or in the last three months. Research respondents were randomly selected using online survey methods. The results showed that there are four attributes of the indicators (RA1, EP1, TE4 and TE7) were the top priority at Indomaret outlets in Denpasar City. This means that Indomaret must prioritize which indicators are considered important in accordance with customer expectations. However, when viewed from the average value of the lowest level of performance, it is indicated by the indicator (TE7), namely the adequate parking area. Customers have the perception that Indomaret has not been able to provide adequate parking in accordance with consumer expectations. So that this is a concern in the future implementation of Indomaret management in Denpasar City to improve the performance of these indicators is to add sufficient parking space in accordance with current consumer needs.","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116332026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence Of Work Ethics, Work Discipline, And Work Motivation On Work Productivity Of Private Office In North Sumatra 北苏门答腊岛私人办公室员工职业道德、工作纪律和工作动机对工作效率的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2023-01-01 DOI: 10.32734/jomas.v3i1.10105

Nashrudin Setiawan, Teguh Waluyo, Rindi Andhika

引用次数: 1

The Influence of Online Learning Competency, Adaptability And Lecturer's Job Satisfaction on The Performance of Politeknik Negeri Medan Lecturer 网络学习能力、适应性和讲师工作满意度对大学讲师绩效的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2022-09-30 DOI: 10.32734/jomas.v2i3.9561

E. Linda

{"title":"The Influence of Online Learning Competency, Adaptability And Lecturer's Job Satisfaction on The Performance of Politeknik Negeri Medan Lecturer","authors":"E. Linda","doi":"10.32734/jomas.v2i3.9561","DOIUrl":"https://doi.org/10.32734/jomas.v2i3.9561","url":null,"abstract":"Restrictions on physical contact during the COVID-19 pandemic have resulted in the government implementing a work from home (WFH) program. Education is one of the areas affected by the Covid-19 pandemic. As a result of these changes, universities must change the performance of lecturers in carrying out the Tri Dharma of higher education. Lecturer performance is one of the determining factors for the success of the teaching and learning process in universities. It can be said that if the lecturer's performance is good, the university's performance will also be good. The purpose of this study was to determine and analyze the effect of online learning competence, adaptability and job satisfaction on the performance of lecturers at the Politeknik Negeri Medan. The research method used is a quantitative method. The place of this research was carried out at the Politeknik Negeri Medan, North Sumatra. The population in this study were all permanent lecturers at the Medan State Polytechnic, amounting to 338 people, where to determine the sample, the researchers used the Slovin formula to obtain 78 people. Data obtained through primary data and secondary data. The results of the study at the significance level of = 5% (0.05) showed that through the results of the t-test it was proven that online learning competence, adaptability and job satisfaction had a positive and significant effect on the performance of Politeknik Negeri Medan lecturers. The F-test results show that online learning competence, adaptability and job satisfaction simultaneously have a significant effect on the performance of lecturers at the Politeknik Negeri Medan. And from the results of this study,\u0000 ","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122014616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Entrepreneurship Competency, Market Orientation, And Entrepreneurial Orientation on Business Performance In Herbal Msmes Medan City 创业胜任力、市场导向、创业导向对棉兰市中草药中小企业经营绩效的影响

Journal Of Management Analytical and Solution (JoMAS) Pub Date : 2022-09-30 DOI: 10.32734/jomas.v2i3.9562

Lidya Kusuma Sari, Ami Dilham, Inneke Qamariah, Arif Qaedi Hutagalung

{"title":"Effect of Entrepreneurship Competency, Market Orientation, And Entrepreneurial Orientation on Business Performance In Herbal Msmes Medan City","authors":"Lidya Kusuma Sari, Ami Dilham, Inneke Qamariah, Arif Qaedi Hutagalung","doi":"10.32734/jomas.v2i3.9562","DOIUrl":"https://doi.org/10.32734/jomas.v2i3.9562","url":null,"abstract":"This study aims to determine and analyze the effect of entrepreneurial competence, market orientation and entrepreneurial orientation on the business performance of MSME factories in the city of Medan. This research is a peer-reviewed research and the type of data used is quantitative and raw data obtained through interviews and questionnaires to the MSMEs of herbal medicine in Medan City with the assistance of the Medan City Cooperatives and MSMEs Service. Led by the Ministry of Cooperatives and MSMEs in Medan City, the authors of this study conducted a survey of 41 MSMEs of Chinese herbal medicine in Medan City. The author's sample size is 41 SME factories in Medan City, with the help of Medan City Cooperatives and SMEs for saturated sampling. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that simultaneously entrepreneurial ability, market orientation and entrepreneurial orientation have a positive and significant impact on the business performance of MSMEs in the Medan factory. The results of the study partially show that entrepreneurial ability, market orientation and entrepreneurial orientation have a positive and significant impact on the business performance of the Medan MSME factory.","PeriodicalId":143347,"journal":{"name":"Journal Of Management Analytical and Solution (JoMAS)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127104674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0