Jurnal Ilmiah Komunikasi Makna最新文献

{"title":"Model Peningkatan Pemahaman Literasi Media Sosial di Kabupaten Sleman","authors":"Popi Andiyansari","doi":"10.30659/JIKM.7.2.64-78","DOIUrl":"https://doi.org/10.30659/JIKM.7.2.64-78","url":null,"abstract":"Social media is currenly one of the most used communication media by the community. The number of users of social media is not balanced with an understanding of ethics, danger, and how to counter information wisey. The ITE Law has been implemented since 2012 but does not increase the understanding and limits of users in social media. This study aims to improve public understanding of social media literacy and be able to control potentially unlawful interactions. The research method uses a quantitative approach by measuring the level of understanding of media literacy done twice, namely at the beginning of the study and the end of the study. This research is combine with treatment in the form of : socialization an practical guidance on ethics on social media. The result of this study are in the form of signifivantly increasing understanding of media literacy. The result were also obtained, the respondents did not understand the ethics and laws governing the use of social media.","PeriodicalId":142752,"journal":{"name":"Jurnal Ilmiah Komunikasi Makna","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128672481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung)","authors":"K. Sari, K NurhayatiI","doi":"10.30659/JIKM.7.2.1-22","DOIUrl":"https://doi.org/10.30659/JIKM.7.2.1-22","url":null,"abstract":"Loyalitas memiliki peranan penting demi majunya suatu perusahaan khususnya dalam persaingan industri kedai kopi saat ini. Perusahaan menerapkan berbagai strategi komunikasi pemasaran demi mempertahankan konsumennya dalam menggunakan produk dan jasa. Penelitian ini dilakukan untuk menguji pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen berstatus mahasiswa di kota Bandung. Penelitian ini melakukan teknik sampling yang akan digunakan yaitu dengan cara non-probability sampling dikarenakan tidak adanya data sekunder yang menjelaskan secara tepat jumlah konsumen yang menggunakan Starbucks Card sehingga jumlah sampel yang dimiliki yaitu 105 responden. Berdasarkan dari hasil data pengolahan, dapat dilihat bahwa sub variabel yang paling berpengaruh positif terhadap loyalitas konsumen yaitu promosi penjualan, personal selling serta direct marketing dan pemasaran via internet yang berada pada kategori baik. Strategi komunikasi pemasaran yang telah dilakukan oleh Starbucks Coffee guna meningkatkan loyalitas konsumen dalam menggunakan kartu member Starbucks telah berjalan dengan baik dan memiliki respon yang baik oleh para penggunanya sehingga saran yang dapat diberikan yaitu mempertahankan hal tersebut agar dapat mempertahankan konsumen yang loyal maupun untuk menarik konsumen baru.Kata Kunci: Loyalitas Konsumen, Strategi Komunikasi Pemasaran, Starbucks Card,� PT. Starbucks Coffee, Mahasiswa.��ABSTRACTLoyalty has an important role for the sake of growth in a company, especially in the competitive coffee industry nowadays. A company implements variety of marketing communications strategy in order to maintain their customers in using products and services. This research is conducted to examine the influence of the marketing communication strategy of Starbucks Card toward customer loyalty in college student in Bandung. This research's sampling technique uses non-probability sampling due to the lack of secondary data specifying exactly the number of consumers who use the Starbucks Card so the sample sizes are 105 respondents. Based on the results of data processing, it can be seen that the sub-variables that have the most positive effect on customer loyalty are sales promotion, personal selling, direct marketing and marketing via the internet which are among good categories..Marketing communications strategy that has been done by Starbucks Coffee to increase consumer loyalty in using Starbucks Card has gone well and has a good response by the users so the suggestion that can be given is to retain it in order to maintain loyal customers and to attract new customers.Keywords: Consumer Loyalty, Marketing Communications Strategy, Starbucks Card, PT. Starbucks Coffee, College Student.","PeriodicalId":142752,"journal":{"name":"Jurnal Ilmiah Komunikasi Makna","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133938232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTERNAL COMMUNICATION TOWARDS EMPLOYEE ENGAGEMENT INSIDE SULTAN AGUNG ISLAMIC UNIVERSITY (UNISSULA)","authors":"Made Dwi Adnjani, D. Prianti","doi":"10.30659/JIKM.1.1.1-14","DOIUrl":"https://doi.org/10.30659/JIKM.1.1.1-14","url":null,"abstract":"Karyawan  merupakan bagian yang  sangat penting bagi perusahaan untuk bertahan karena Mereka memiliki hubungan fungsional dengan  perusahaan. Karyawan memiliki fungsi karena mereka menyediakan tenaga kerja dan sumber daya untuk menciptakan  produk  atau jasa. Dengan adanya  masalah pada  karyawan, akan menyebabkan penurunan kinerja perusahaan, dan  pada akhirnya akan  berpengaruh terhadap image  perusahaan. Universitas Islam Sultan Agung sebagai penyelenggara pendidikan tinggi sangat memperhatikan karyawan sebagai sumber daya insani yang sangat penting untuk mencapai visi dan misi universitas, namun seiring pertumbuhan universitas maka permasalahan keterlibatan karyawan dalam komunikasi internal menjadi persoalan yang perlu dianalisis. Berangkat dari pemikiran pentingnya keterlibatan karyawan, maka penelitian ini dilakukan pada bulan Desember 2009 di Universitas Islam Sultan Agung (UNISSULA) Semarang.  Penelitian ini dilakukan  dengan tujuan untuk memberikan  rekomendasi terhadap pemecahan masalah dalam keterlibatan karyawan  di dalam komunikasi internal, dan memberikan  pemahaman  tentang  kriteria keterlibatan karyawan yang efektif dalam  komunikasi internal, agar dapat membantu memberikan solusi terhadap masalah keterlibatan karyawan di Universitas Islam Sultan Agung.   Key words : komunikasi internal, keterlibatan karyawan, image.","PeriodicalId":142752,"journal":{"name":"Jurnal Ilmiah Komunikasi Makna","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124750053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}