Industria TextilaPub Date : 2023-05-02DOI: 10.35530/it.074.02.202179
M. Sarfraz, M. Abdullah, Najaf Mumtaz, Syed Ibn-ul-Hassan, Ilknur Ozturk
{"title":"The effect of entrepreneurs’ personality on entrepreneurial marketing\u0000in textile sector: the mediating role of self-efficacy","authors":"M. Sarfraz, M. Abdullah, Najaf Mumtaz, Syed Ibn-ul-Hassan, Ilknur Ozturk","doi":"10.35530/it.074.02.202179","DOIUrl":"https://doi.org/10.35530/it.074.02.202179","url":null,"abstract":"The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while\u0000considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199\u0000usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used\u0000to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial\u0000marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial\u0000marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The\u0000current study contributes to the literature by analysing an entrepreneur’s personality characteristics in entrepreneurial\u0000marketing.","PeriodicalId":13638,"journal":{"name":"Industria Textila","volume":" ","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43512845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}