The Journal of Innovations最新文献

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A Study of the Portrayal of Women in the Bollywood Cinema of 21st Century 21世纪宝莱坞电影中的女性形象研究
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7770
Sunny Gupta
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引用次数: 0
A Comparative Study on the Emerging Trends of Television Commercials of Websites 网站电视广告新趋势比较研究
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7767
Priya Gupta, Mili Sharma
{"title":"A Comparative Study on the Emerging Trends of Television Commercials of Websites","authors":"Priya Gupta, Mili Sharma","doi":"10.18701/IMSMANTHAN.V11I02.7767","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7767","url":null,"abstract":"Advertising is one of the tools of promotion, the fourth P of marketing. A media planner has\u0000a number of options to choose from media vehicles like print, electronic or new media.\u0000Television commercials play an important role as far as advertising is concerned. The study\u0000focuses on the TVCs of websites versus TVCs of other products/services. The researchers\u0000have done content analysis of the TVCs of three television channels, Colors, AajTak and\u0000Discovery at prime time for a period of two months. The study is significant to understand\u0000the proportion of website TVCs versus other TVCs on three different genres of television\u0000channels.\u0000After the study the researchers concluded that in future there will be a tremendous change in\u0000the trend of advertising. That will also lead to change in the scenario of online shopping too.\u0000As the TVCs of websites are attracting the consumers to visit and seek the services.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116488003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tests of The FAMA French Model in Indian Stock Market FAMA法国模型在印度股市的检验
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7751
A. Srivastava
{"title":"Tests of The FAMA French Model in Indian Stock Market","authors":"A. Srivastava","doi":"10.18701/IMSMANTHAN.V11I02.7751","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7751","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122353436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A Study of Effect of Performance Appraisal on Employee Efficiency and Productivity: A Case Study of ABC Transformers Pvt Ltd 绩效考核对员工效率和生产力的影响研究——以ABC变压器股份有限公司为例
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7755
Sarjue Pandita, Kritika Choudhary
{"title":"A Study of Effect of Performance Appraisal on Employee Efficiency and Productivity: A Case Study of ABC Transformers Pvt Ltd","authors":"Sarjue Pandita, Kritika Choudhary","doi":"10.18701/IMSMANTHAN.V11I02.7755","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7755","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122069422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Recent Research and Development on Software Testing Technique and Tools 软件测试技术与工具的最新研究与发展
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7758
Nancy Mendiratta, Anita Baghel
{"title":"Recent Research and Development on Software Testing Technique and Tools","authors":"Nancy Mendiratta, Anita Baghel","doi":"10.18701/IMSMANTHAN.V11I02.7758","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7758","url":null,"abstract":"Programming Testing is a procedure of discovering mistakes while executing a program with\u0000the goal that we get a zero imperfection programming. It is gone for assessing the capacity or\u0000convenience of a program. Programming testing is a critical method for getting to nature of\u0000programming. In spite of the fact that a great deal of headways have been done in formal\u0000strategies and confirmation procedures, still we require programming to be completely tried\u0000before it could be taken care of to the client side. In this way there are various trying strategies\u0000and apparatuses made to achieve the assignment. Programming testing is a critical territory of\u0000research and a great deal of improvement has been made in this field. In this paper, testing\u0000systems and instruments have been depicted. Some ordinary most recent explores have been\u0000abridged. Programming testing is increasing increasingly significance later on.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132261131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Amalgamation of Gandhian Communication Theory in Advance Community Communication: An analytical overview
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7768
R. Prakash, A. S. Nayak
{"title":"Amalgamation of Gandhian Communication Theory in Advance Community Communication: An analytical overview","authors":"R. Prakash, A. S. Nayak","doi":"10.18701/IMSMANTHAN.V11I02.7768","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7768","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125751584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Paradigms of Sustainable Development: The Contribution of Participatory Development Support Communication 可持续发展的范例:参与式发展支持传播的贡献
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/imsmanthan.v11i02.7769
Mahendra Kumar Padhy
{"title":"Paradigms of Sustainable Development: The Contribution of Participatory Development Support Communication","authors":"Mahendra Kumar Padhy","doi":"10.18701/imsmanthan.v11i02.7769","DOIUrl":"https://doi.org/10.18701/imsmanthan.v11i02.7769","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115985573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Representation of Women with Disabilities in Popular Hindi Cinema: A Study 印度流行电影中残疾女性的表现研究
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7752
S. K. Biswal
{"title":"Representation of Women with Disabilities in Popular Hindi Cinema: A Study","authors":"S. K. Biswal","doi":"10.18701/IMSMANTHAN.V11I02.7752","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7752","url":null,"abstract":"India is home to around 1.18 crore women with disabilities, according to the Census of India,\u00002011. They are being discriminated in socio-economic and political participation. A woman\u0000with disability is doubly discriminated in rural regions. Their right to have sex and reproduction\u0000has been grossly denied, indicating human rights violations. Their social and economic\u0000participation is grossly undermined. In this context, the role of Hindi popular cinema is of\u0000paramount importance to address their issues. Hindi cinema, popularly known as Bollywood,\u0000is one of the biggest industries in the world. Many of the Hindi popular cinemas are being\u0000globally consumed. The current qualitative study attempted to understand the nature of\u0000representation of women with disabilities in Bollywood from Koshish to Margarita with a\u0000Straw. The study covered the aspects of models of disability, socio-economic participation,\u0000right to sex and reproduction while analysing the films.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114245255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introspection into the Battle over Broadcast Regulations in India 印度广播法规之争的反思
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7766
P. Majumdar
{"title":"Introspection into the Battle over Broadcast Regulations in India","authors":"P. Majumdar","doi":"10.18701/IMSMANTHAN.V11I02.7766","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7766","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114449159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Relevance of Online Newspapers in the Current Scenario (A Comparative Study of four Online Editions of Punjab) 当前情境下网络报纸相关性研究(以《旁遮普》四版网络报纸为例)
The Journal of Innovations Pub Date : 2016-12-28 DOI: 10.18701/IMSMANTHAN.V11I02.7764
Ekta Mahajan
{"title":"A Study on the Relevance of Online Newspapers in the Current Scenario (A Comparative Study of four Online Editions of Punjab)","authors":"Ekta Mahajan","doi":"10.18701/IMSMANTHAN.V11I02.7764","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7764","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132409451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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