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Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity最新文献

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Epilogue 后记
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-16
Candace White, S. Kiousis, Alexander Buhmann, Diana Ingenhoff
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引用次数: 0
National Stereotypes in Central Europe 中欧的民族刻板印象
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-8
M. Hřebíčková, S. Graf
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引用次数: 2
Country Image in Public Diplomacy 公共外交中的国家形象
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-12
Di. Wu, Jian Wang
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引用次数: 1
Media Influence on the Public’s Perceptions of Countries 媒体对公众对国家看法的影响
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-13
W. Wanta
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引用次数: 2
Analyzing Value Drivers and Effects of 4D Country Images on Stakeholders’ Behavior across Three Different Cultures 三种不同文化背景下4D国家形象对利益相关者行为的价值驱动因素及影响分析
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-15
Diana Ingenhoff, Tianduo Zhang, Alexander Buhmann, Candace White, S. Kiousis
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引用次数: 4
The Role of Country Images in International Marketing 国家形象在国际营销中的作用
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-3
Erik B. Nes
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引用次数: 2
Evaluation of Nation Brand Indexes 国家品牌指标评价
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-5
H. Merkelsen, Rasmus Rasmussen
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引用次数: 4
Talking at Audiences 在观众面前演讲
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-14
E. Sevin
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引用次数: 1
The Global Construction of National Reputation 国家声誉的全球构建
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-9
Tobias Werron
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引用次数: 1
“Mediating” National Anxieties via Stereotyping the French “Threatening Other” 通过对法国人“威胁他人”的刻板印象来“调解”民族焦虑
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity Pub Date : 2018-11-09 DOI: 10.4324/9781315271224-7
F. Desmarais, T. Bruce
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引用次数: 0
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