DecisionSciRN: Consumer Decision-Making (Sub-Topic)最新文献_第2页

The Guideline for Shopping Tourism Development to Promote Tourism in Phayao, Thailand 购物旅游发展指南促进泰国帕瑶旅游

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 2019-01-01 DOI: 10.2139/ssrn.3398835

S. Somchan

{"title":"The Guideline for Shopping Tourism Development to Promote Tourism in Phayao, Thailand","authors":"S. Somchan","doi":"10.2139/ssrn.3398835","DOIUrl":"https://doi.org/10.2139/ssrn.3398835","url":null,"abstract":"This research aims to study the situation of shopping tourism in Phayao province, to examine factors affecting decision making for product and service purchasing of Thai tourists and to present the shopping guideline of shopping tourism for tourism promotion in Phayao Province. Qualitative and quantitative methods were applied to this research. By interview was implemented as a qualitative approached instrument to collect data from 30 shopping tourism stakeholders. In addition, questionnaires were applied to this research as quantitative method in order to verify data between two approaching techniques. 400 Thai tourists were asked about the factors affecting the decision to purchase goods and services for tourism among Thai tourist in Phayao Province. The results have illustrated that. The factors affecting their decision to purchase the souvenir is the taste and the quality of the product. They tend to buy the products from the shop they have bought before. The majority amount of money of the respondents was spent on food. Product, Price, Place, Promotion, and Package factors are respectively ranged in high level. The Guideline Shopping Tourism Development for Promotion Tourism in Phayao Province has established the goals based on 5 marketing components which are product, price, place, promotion, and package. Qualitative data was collected from 9 tourism entrepreneurial representatives in both government and private sectors using focus group technique. The factors considered in the findings of this study include accommodation business, restaurant and beverage business, souvenir business, and local community business producing souvenir.","PeriodicalId":134754,"journal":{"name":"DecisionSciRN: Consumer Decision-Making (Sub-Topic)","volume":"1410 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132231544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Diffusion of Shared Goods in Consumer Coalitions. An Agent-Based Model 消费者联盟中共享商品的扩散。基于agent的模型

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 2018-12-01 DOI: 10.2139/ssrn.3300103

Francesco Pasimeni, Tommaso Ciarli

引用次数: 3

Consumer Nationalism and Multilateral Trade Cooperation 消费民族主义与多边贸易合作

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 2018-12-01 DOI: 10.2139/ssrn.3325674

Costas Hadjiyiannis, D. Iris, Chrysostomos Tabakis

引用次数: 0

Tác động của bầu không khí trong siêu thị đến hành vi của khách hàng: trường hợp siêu thị Coopmart (The Effect of Supermarket Atmosphere on Customers’ Impulse Buying Behavior at the Coopmart in HCMC) 超市气氛对顾客行为的影响:如Coopmart超市。

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 2018-06-05 DOI: 10.2139/ssrn.3687252

Giao Ha Nam Khanh

{"title":"Tác động của bầu không khí trong siêu thị đến hành vi của khách hàng: trường hợp siêu thị Coopmart (The Effect of Supermarket Atmosphere on Customers’ Impulse Buying Behavior at the Coopmart in HCMC)","authors":"Giao Ha Nam Khanh","doi":"10.2139/ssrn.3687252","DOIUrl":"https://doi.org/10.2139/ssrn.3687252","url":null,"abstract":"Vietnamese Abstract: Nghiên cứu kiểm định mức độ ảnh hưởng của các thành phần bầu không khí trong siêu thị đến hành vi mua ngẫu hứng của khách hàng trong siêu thị Coopmart ở TPHCM, bằng việc khảo sát 259 khách hàng. Phương pháp phân tích Cronbach’s Alpha, phân tích EFA cùng với phân tích hồi quy bội được sử dụng với phương tiện SPSS. Kết quả cho thấy mức độ ảnh hưởng của các yếu tố- theo tầm quan trọng giảm dần: Giác quan, Bố trí trong siêu thị, Thiết kế trưng bày và trang trí, Nhân viên. Nghiên cứu đề ra một số kiến nghị cho các nhà quản lý siêu thị coopmart chú trọng hơn đến các yếu tố bầu không khí trong siêu thị nhằm tăng cường hành vi mua ngẫu hứng của khách hàng. English Abstract: The research investigates how the factors of supermarket atmosphere affect to customers’ impulse buying behavior at the Coopmart in HCMC, by interviewing 259 customers. The method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program. The result shows that the effects of the factors of supermarket atmosphere to customers’ impulse buying behavior at the Coopmart in HCMC, by decreasing the importance: Senses, Layout and Design, Decoration Display, Human Stimulus. The research also suggests some solutions to the Coopmart management to pay more attention to the supermarket atmosphere to enhance customers’ impulse buying behavior.","PeriodicalId":134754,"journal":{"name":"DecisionSciRN: Consumer Decision-Making (Sub-Topic)","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131460738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Burberry Case Study about Consumer Behavior 博柏利消费者行为案例研究

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 2018-05-12 DOI: 10.2139/ssrn.3520418

Chenoy Ceil

引用次数: 0

Empirical Determinants of Consumers’ Uptake of Electronic Banking in Selected States of Nigeria 在尼日利亚选定的国家消费者的电子银行吸收的实证决定因素

DecisionSciRN: Consumer Decision-Making (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.2139/ssrn.3122470

Prof Edwin Agwu

{"title":"Empirical Determinants of Consumers’ Uptake of Electronic Banking in Selected States of Nigeria","authors":"Prof Edwin Agwu","doi":"10.2139/ssrn.3122470","DOIUrl":"https://doi.org/10.2139/ssrn.3122470","url":null,"abstract":"Financial institutions have been adopting internet banking since the mid-90s, predominantly due to lower operating costs associated with electronic banking and pressure from non-banks interested in entering the electronic banking market. In addition, customers utilizing electronic banking facilities are increasing. This isdue tothe cost savings associated with transactions over the electronic platform. Internet banking enables speedy transactions, access, time and money savings through providing free paper, and complete and up-todate transactions. The competitive landscape of financial institutions is shifting as internet banking is no longer a competitive advantage but a competitive necessity for banks all over the world. While previous research works dwelt on wide range of issues relating to electronic banking issues, unfortunately, there is little empirical research on the effect of electronic channels on consumer’s buying behaviour and banking channel preferences in Nigeria as a developing economy. This study examined consumers’ decision-making between electronic banking and non-electronic banking in Nigeria. The research uses the consumer decision making process to identify factors that consumers use when deciding between electronic banking and non-electronic banking services. These factors include but not limited to service quality dimensions, service product characteristics, perceived risk factors, user skill factors, and price factors. The demographic variables include age, gender, marital status, ethnic background, educational qualification, employment, and income. Findings revealed a correlation between most of the above listed factors as some of the reasons for the poor adoption of electronic banking services in Nigeria as a developing economy. Keywords :e-Banking, ICT,Service Quality, Risk factors, Trust","PeriodicalId":134754,"journal":{"name":"DecisionSciRN: Consumer Decision-Making (Sub-Topic)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126221607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1