Journal of International Food & Agribusiness Marketing最新文献_第7页

Consumer Trust and Purchase of Perishable Fresh Food Online Versus In-Store: The Case of beef 消费者信任和易腐新鲜食品的购买在线vs店内:以牛肉为例

Journal of International Food & Agribusiness Marketing Pub Date : 2022-05-10 DOI: 10.1080/08974438.2022.2072992

L. E. Morales, M. Ehmke, A. Sheridan

引用次数: 3

Marketing Specialty Crops: Analyzing Perception and Determinants of Date Fruit Purchase Likelihood 营销特色作物:分析枣果购买可能性的感知和决定因素

Journal of International Food & Agribusiness Marketing Pub Date : 2022-04-24 DOI: 10.1080/08974438.2022.2064028

A. Rondoni, Carola Grebitus, R. Hughner, K. Fuller

{"title":"Marketing Specialty Crops: Analyzing Perception and Determinants of Date Fruit Purchase Likelihood","authors":"A. Rondoni, Carola Grebitus, R. Hughner, K. Fuller","doi":"10.1080/08974438.2022.2064028","DOIUrl":"https://doi.org/10.1080/08974438.2022.2064028","url":null,"abstract":"Abstract While date fruits provide a good source of fiber, potassium, and antioxidants, demand for dates is lower than for other comparable fruits. Exploring consumers’ perceptions and purchase-related behavior of dates highlights how this tasty and nutritious product could be marketed more effectively. This study, surveying approximately 3,000 U.S. consumers of dried fruits, is the first to provide public findings on date marketing. Developing a conceptual framework, we identify shopping characteristics by accounting for e.g., product cues, socio-demographics, and shopping and consumption habits. Data on perception are analyzed using content analysis, and determinants of date purchase likelihood are investigated via probit models. Results show that consumers’ perceptions of dates are related to taste, texture, and health; consumers prefer the health properties and naturalness of dates. “Trusted Brand” and “Certified USDA Organic” are preferred packaging labels. Concerning usage patterns, consumers mainly use dates for snacking. Findings provide rich implications for successful date marketing.","PeriodicalId":134392,"journal":{"name":"Journal of International Food & Agribusiness Marketing","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114606251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Educational Civic Path in Southern Italy: What Determines Behaviors Toward Food Waste Among Students in Campania Region? 意大利南部的教育公民路径:坎帕尼亚地区学生食物浪费行为的决定因素?

Journal of International Food & Agribusiness Marketing Pub Date : 2022-04-21 DOI: 10.1080/08974438.2022.2066594

N. Palmieri, Serena Palmieri

引用次数: 4

Social Relations to Food, The Meaning of the Farmers’ Market and Healthy Lifestyle: The Case of Czechia and Ukraine 食物的社会关系、农贸市场与健康生活方式的意义——以捷克和乌克兰为例

Journal of International Food & Agribusiness Marketing Pub Date : 2022-04-03 DOI: 10.1080/08974438.2022.2056558

R. Hrubá, T. Sadílek

{"title":"Social Relations to Food, The Meaning of the Farmers’ Market and Healthy Lifestyle: The Case of Czechia and Ukraine","authors":"R. Hrubá, T. Sadílek","doi":"10.1080/08974438.2022.2056558","DOIUrl":"https://doi.org/10.1080/08974438.2022.2056558","url":null,"abstract":"Abstract Very few studies have observed how society is defined around and within meaningful categories. They are mainly oriented on lifestyle value. This research takes into account this existing gap in the literature and this study aims to explore the relationship between the cultural meaning of society and the social meaning of a healthy lifestyle. Although empirical studies found that the farmers market had a social meaning for healthy lifestyles, two research hypotheses were formulated based on the symbolic character of a healthy lifestyle. Social relations with food explain the meaning of a healthy lifestyle, and the meaning of the farmers’ market explains the meaning of a healthy lifestyle within the food market. A nine-item scale related to the social meaning of eating was used. The data was collected in Czechia and Ukraine. The sample was used for the proposed confirmatory factor model based on the factor score of dimensions related to the desired consequences and the concept of purchase by the farmer of the adapted lifestyle concept. The result of the analysis indicates that the social relationship with food is the main characteristic of social meaning.","PeriodicalId":134392,"journal":{"name":"Journal of International Food & Agribusiness Marketing","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125333031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Consumption Behavior of the Internet Active Armenian Wine Consumer 互联网活跃亚美尼亚葡萄酒消费者的消费行为

Journal of International Food & Agribusiness Marketing Pub Date : 2022-03-25 DOI: 10.1080/08974438.2022.2049948

Angelo A. Camillo, W. Kim, Elvina Asatryan

引用次数: 0

Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry 顾客满意在感官营销与顾客忠诚之间的中介作用:以巴基斯坦餐饮业为例

Journal of International Food & Agribusiness Marketing Pub Date : 2022-03-15 DOI: 10.1080/08974438.2022.2049415

Z. Satti, S. Babar, S. Parveen

引用次数: 4

Consumer Perception Toward “Superfoods”: A Segmentation Study 消费者对“超级食品”的认知:一项细分研究

Journal of International Food & Agribusiness Marketing Pub Date : 2022-03-04 DOI: 10.1080/08974438.2022.2044955

Bárbara Franco Lucas, Franziska Götze, Jorge Alberto Vieira Costa, T. Brunner

{"title":"Consumer Perception Toward “Superfoods”: A Segmentation Study","authors":"Bárbara Franco Lucas, Franziska Götze, Jorge Alberto Vieira Costa, T. Brunner","doi":"10.1080/08974438.2022.2044955","DOIUrl":"https://doi.org/10.1080/08974438.2022.2044955","url":null,"abstract":"Abstract This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.","PeriodicalId":134392,"journal":{"name":"Journal of International Food & Agribusiness Marketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134452019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Journal of International Food &amp; Agribusiness Marketing最新文献

Journal of International Food & Agribusiness Marketing最新文献