Southeast European Review of Business and Economics最新文献

THE AVAILABILITY OF FINANCIAL SOURCES TO SMALL AND MEDIUM-SIZED ENTERPRISES FROM NON-BANKING INSTITUTIONS IN THE REPUBLIC OF NORTH MACEDONIA 北马其顿共和国中小型企业从非银行机构获得资金的情况

Southeast European Review of Business and Economics Pub Date : 2023-06-01 DOI: 10.20544/serbe.07.01.23.p06

Slavica Blaževa

{"title":"THE AVAILABILITY OF FINANCIAL SOURCES TO SMALL AND MEDIUM-SIZED ENTERPRISES FROM NON-BANKING INSTITUTIONS IN THE REPUBLIC OF NORTH MACEDONIA","authors":"Slavica Blaževa","doi":"10.20544/serbe.07.01.23.p06","DOIUrl":"https://doi.org/10.20544/serbe.07.01.23.p06","url":null,"abstract":"This paper examines the challenges and perspectives of SMEs in North Macedonia. The study was conducted through a survey for small and medium-sized enterprises in the country, which revealed significant challenges in access to finance, skilled labor, high taxes, administrative burdens, and limited market access. These challenges hinder the growth and development of SMEs, thereby affecting their contribution to the country's economy. Despite the challenges, small and medium-sized enterprises in North Macedonia represent a significant potential for growth and development, which is seen in their contribution to GDP and the country's employment. To address the challenges faced by SMEs, the government and other stakeholders must prioritize measures that reduce the tax burden on SMEs, simplify administrative procedures, provide export subsidies, invest in transport infrastructure, and explore alternative financing options. Investing in education and training programs tailored to the needs of SMEs will help address the skills gap and increase productivity. The study recommends that the government use opportunities such as the country's strategic location to attract foreign investment, promote trade and create favorable conditions for small and medium enterprises. Small and medium-sized enterprises in North Macedonia face significant challenges, but they represent significant potential for growth and development.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139371498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE IMPACT OF THE ENERGY CRISIS ON INFLATION IN THE REPUBLIC OF NORTH MACEDONIA 能源危机对北马其顿共和国通货膨胀的影响

Southeast European Review of Business and Economics Pub Date : 2023-06-01 DOI: 10.20544/serbe.07.01.23.p03

Filip Tashkovski

{"title":"THE IMPACT OF THE ENERGY CRISIS ON INFLATION IN THE REPUBLIC OF NORTH MACEDONIA","authors":"Filip Tashkovski","doi":"10.20544/serbe.07.01.23.p03","DOIUrl":"https://doi.org/10.20544/serbe.07.01.23.p03","url":null,"abstract":"This research paper examines the importance and implications of conducting price analysis in a high-tech environment, where technological advancements and market dynamics significantly influence pricing strategies. The rapid development of the high-tech industry has created unique challenges and opportunities for organizations in managing their pricing decisions effectively. By analyzing the pricing landscape and adopting advanced analytical techniques, businesses can gain valuable insights into customer behavior, market trends, and competitor pricing strategies. This paper explores various methods and tools used in marketing price analysis, including data-driven approaches, machine learning algorithms, and market segmentation techniques. It highlights the significance of accurate pricing analysis in optimizing revenue, maintaining competitiveness, and achieving sustainable growth in the high-tech sector. Furthermore, the research discusses the potential implications of pricing decisions on customer perception, brand positioning, and long-term profitability. The findings contribute to the existing body of knowledge on pricing strategies in high-tech environments and provide practical recommendations for organizations to enhance their pricing capabilities and overall marketing effectiveness.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139371681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DOES COLOR PLAY A SIGNIFICANT ROLE IN THE WAY CUSTOMERS PERCEIVE THE BRAND’S PERSONALITY IN THE CONFECTIONERY? 颜色对顾客感知糖果中的品牌个性是否起着重要作用？

Southeast European Review of Business and Economics Pub Date : 2023-06-01 DOI: 10.20544/serbe.07.01.23.p04

Dushica Nedelkoska

{"title":"DOES COLOR PLAY A SIGNIFICANT ROLE IN THE WAY CUSTOMERS PERCEIVE THE BRAND’S PERSONALITY IN THE CONFECTIONERY?","authors":"Dushica Nedelkoska","doi":"10.20544/serbe.07.01.23.p04","DOIUrl":"https://doi.org/10.20544/serbe.07.01.23.p04","url":null,"abstract":"Brands, as humans, may be different when it comes to their personality. Among the several traits building brand personality, brand color is one of the most critical ones and is one of the most controversial and discussed aspects of marketing. We cannot denied that a color, depending on visual impression, can be transformed into a spectrum of feelings, which, in turn, allow consumers to form a perception of a brand. Simultaneously, a logo is seen as a business card of a brand, representing its core and values. Combining the two vital components, color and logo, the paper aims to investigate whether color affects consumers’ perceptions of brand personality and whether consumers will use the conventional color associations used in a brand logo. To explain the behavior of consumers towards the brand and how they perceive the brand personality, the theory of anthropomorphism is used. An online survey was conducted on a random sample to test the hypothesis of the study. The results indicate that the defined hypothesis is partially supported. According to the results, color plays a significant role in the way consumers perceive a brand’s personality. Findings indicate that consumers will attribute personality traits to brands through the use of color in the logo","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139371216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

LIQUIDITY OF TRADE IN SERBIA 塞尔维亚贸易的流动性

Southeast European Review of Business and Economics Pub Date : 2023-06-01 DOI: 10.20544/serbe.07.01.23.p05

R. Lukić

引用次数: 0

MARKETING PRICE ANALYSIS IN A HIGH-TECH ENVIRONMENT 高科技环境下的市场价格分析

Southeast European Review of Business and Economics Pub Date : 2023-06-01 DOI: 10.20544/serbe.07.01.23.p02

Bilyana Ivanova

{"title":"MARKETING PRICE ANALYSIS IN A HIGH-TECH ENVIRONMENT","authors":"Bilyana Ivanova","doi":"10.20544/serbe.07.01.23.p02","DOIUrl":"https://doi.org/10.20544/serbe.07.01.23.p02","url":null,"abstract":"This research paper examines the importance and implications of conducting price analysis in a high-tech environment, where technological advancements and market dynamics significantly influence pricing strategies. The rapid development of the high-tech industry has created unique challenges and opportunities for organizations in managing their pricing decisions effectively. By analyzing the pricing landscape and adopting advanced analytical techniques, businesses can gain valuable insights into customer behavior, market trends, and competitor pricing strategies. This paper explores various methods and tools used in marketing price analysis, including data-driven approaches, machine learning algorithms, and market segmentation techniques. It highlights the significance of accurate pricing analysis in optimizing revenue, maintaining competitiveness, and achieving sustainable growth in the high-tech sector. Furthermore, the research discusses the potential implications of pricing decisions on customer perception, brand positioning, and long-term profitability. The findings contribute to the existing body of knowledge on pricing strategies in high-tech environments and provide practical recommendations for organizations to enhance their pricing capabilities and overall marketing effectiveness.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139371513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINANTS OF CORPORATE GROWTH: EMPIRICAL INVESTIGATION OF THE SOUTHEAST EUROPEAN COMPANIES 企业成长的决定因素:对东南欧企业的实证调查

Southeast European Review of Business and Economics Pub Date : 2022-12-01 DOI: 10.20544/serbe.06.02.22.p03

Aleksandar Naumoski

{"title":"DETERMINANTS OF CORPORATE GROWTH: EMPIRICAL INVESTIGATION OF THE SOUTHEAST EUROPEAN COMPANIES","authors":"Aleksandar Naumoski","doi":"10.20544/serbe.06.02.22.p03","DOIUrl":"https://doi.org/10.20544/serbe.06.02.22.p03","url":null,"abstract":"The growth of companies is always a current and challenging topic for corporate managers who tend to maximize growth. In order for companies to grow they need to undertake investment projects with a positive NPV that will increase production capacity, output and sales. But, on the other hand, the financing of new assets should be in a way that will not deplete financial resources and will enable sustainable growth. In this paper, we investigate the internal company-specific determinants of corporate growth in Southeast Europe on a sample of 791 companies. We found that SEE companies achieved moderate annual growth of 6.73% per year. This is primarily and mostly due to the small volume of capital investments, which in turn is a result of poor operating performance and low profitability. Retained earnings are the primary internal source of investment financing along with additional borrowing for these companies that have no other financing opportunities available, operating in underdeveloped financial market. The growth of the companies in SEE is positively affected by capital investments, financial leverage, operating cash flow, ROA, ROE, firm’s size, net profit margin and assets turnover. The growth of the companies in SEE is negatively affected by non-debt tax shield, tangibility, account receivable collection period, inventory conversion period and cash conversion cycle. Companies in SEE need to improve working capital management practices, to increase its effectiveness and efficiency, in order to generate greater profitability and consequently greater company growth.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130532011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FINANCING ROMANIAN SMES – CHALLENGES AND OPPORTUNITIES DURING THE PANDEMIC CRISIS 罗马尼亚中小企业融资——大流行病危机期间的挑战和机遇

Southeast European Review of Business and Economics Pub Date : 2022-12-01 DOI: 10.20544/serbe.06.02.22.p05

L. Vasilescu, C. Sitnikov

{"title":"FINANCING ROMANIAN SMES – CHALLENGES AND OPPORTUNITIES DURING THE PANDEMIC CRISIS","authors":"L. Vasilescu, C. Sitnikov","doi":"10.20544/serbe.06.02.22.p05","DOIUrl":"https://doi.org/10.20544/serbe.06.02.22.p05","url":null,"abstract":"The small and medium-sized enterprise sector (SMEs) is considered an essential factor for growth and economic development. But despite its economic, social and innovative role, the SME sector is confronting with many vulnerabilities. Access to finance represent one of the main problems facing the SME sector. The new economic context imposed by the pandemic crisis has further highlighted these vulnerabilities and imposed new solutions for resilience and post-crisis recovery. The paper presents the characteristics and evolutions of the Romanian SMEs, the effects generated by the crisis on small and medium enterprises, the main measures adopted to support and to provide liquidity for SMEs affected by the crisis. This challenge comes both with restrictions and negative aspects, but also with some positive aspects, which can be turned into real opportunities for this sector so important in the economy. The main sources of finance for the Romanian SME sector as well as the major financing programs and instruments at the national and European level are analyzed in light of the role that financing plays in supporting and developing small and medium-sized enterprises. The measures adopted (greater financing flexibility, credit guarantees, public and private investment), the financing programs and instruments but also ensuring a stable legal and juridical framework, can contribute to the development of SME sector in Romania, after the pandemic crisis.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123908284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF THE IMPORTANCE OF THE BANK LOANS AS FINANCING SOURCE OF SMEs IN KOSOVO AND NORTH MACEDONIA 银行贷款作为科索沃和北马其顿中小企业融资来源的重要性分析

Southeast European Review of Business and Economics Pub Date : 2022-12-01 DOI: 10.20544/serbe.06.02.22.p02

Filloreta Kunoviku Demiri, Qazim Tmava, Ajtene Avdullahi

{"title":"ANALYSIS OF THE IMPORTANCE OF THE BANK LOANS AS FINANCING SOURCE OF SMEs IN KOSOVO AND NORTH MACEDONIA","authors":"Filloreta Kunoviku Demiri, Qazim Tmava, Ajtene Avdullahi","doi":"10.20544/serbe.06.02.22.p02","DOIUrl":"https://doi.org/10.20544/serbe.06.02.22.p02","url":null,"abstract":"SMEs financing is one of the most important factors that influence SMEs growth and development in every country. Among researchers around the world this is always an important topic which needs continual research from different approaches. Knowing the importance of SMEs on the economic development of every developed and developing country and being aware that without financing the SMEs growth and development isn’t possible it is very importance to analyze the financing sources of SMEs in both neighbor countries. Bank loans are considered as the most important external financing source for SMEs around the globe. In this paper we are going to analyze the importance of bank loans as financing sources of SMEs based on comparative analysis between Kosovo and North Macedonia. Research methodology is compound by primary and secondary data, where, primary data was collected through quantitative research conducted on 300 SMEs in the Republic of Kosovo and 300 SMEs in the Republic of North Macedonia, while, the secondary data we have collected from state institutions, EU reports, research reports, etc. The results revealed that in both countries more than 50% of SMEs use bank loans as external sources of financing. The findings suggest at the end for some future lines of research and provides recommendations for the main stakeholders of this field of study.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126632277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DIGITALIZATION OF BUSINESS IN THE EUROPEAN UNION - STATE AND PRIORITIES 欧盟商业数字化——国家和优先事项

Southeast European Review of Business and Economics Pub Date : 2022-12-01 DOI: 10.20544/serbe.06.02.22.p04

Zoja Ivanova, I. Marinov

引用次数: 0

PAY PERCEPTION AND EMPLOYEES INTENT TO LEAVE, STUDY OF THE MACEDONIAN NON-BANKING FINANCIAL SECTOR 薪酬观念与员工离职意向，马其顿非银行金融部门研究

Southeast European Review of Business and Economics Pub Date : 2022-12-01 DOI: 10.20544/serbe.06.02.22.p06

Ivana Panova, Ana Tomovska Misoska, Elena Bundaleska, Snezana Hristova

{"title":"PAY PERCEPTION AND EMPLOYEES INTENT TO LEAVE, STUDY OF THE MACEDONIAN NON-BANKING FINANCIAL SECTOR","authors":"Ivana Panova, Ana Tomovska Misoska, Elena Bundaleska, Snezana Hristova","doi":"10.20544/serbe.06.02.22.p06","DOIUrl":"https://doi.org/10.20544/serbe.06.02.22.p06","url":null,"abstract":"The main purpose of this paper is to examine the pay perception among the employees in the non-banking financial institutions in North Macedonia and its correlation with employees’ intent to leave their current positions. The data to be analyzed was gathered through anonymous on line questioner consisting of Likert-scale measures. The results show that familiarity with pay differences does not significantly affect employees’ intent to leave. The findings indicate that majority of employees within the Macedonian non-banking financial institutions claim to understand how their pay and pay raises are determined, usually compare salaries and are aware of the industry pay ranges for their job positions. In addition, the majority of employees are neutral on the questions related to pay differences. Nonetheless, this lack of understanding of the pay system does not significantly influence their intention to leave the company they work for. There is no study on the pay perception and employee intention to leave among nonbanking financial institutions in North Macedonia. On the other hand, there is a need of finding the crucial factors for employees’ intent to leave, in order to be able to retain well-trained and trustworthy team, especially taking into consideration the fact that these institutions are frequently facing challenges where employees are leaving their current jobs to join competitors from the same industry.","PeriodicalId":133557,"journal":{"name":"Southeast European Review of Business and Economics","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126066461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0