Leveraging Computer-Mediated Marketing Environments最新文献

The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping 多渠道服装购物环境下享乐购物价值与购买意愿的差异

Leveraging Computer-Mediated Marketing Environments Pub Date : 2019-01-19 DOI: 10.4018/978-1-5225-7344-9.CH006

Charanya Nopnukulvised, Laden Husamaldin, G. Bowen

{"title":"The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping","authors":"Charanya Nopnukulvised, Laden Husamaldin, G. Bowen","doi":"10.4018/978-1-5225-7344-9.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-7344-9.CH006","url":null,"abstract":"Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through multichannel shopping in order to stimulate purchase. The purpose of this chapter is to emphasize the importance of hedonic shopping value in the context of multichannel shopping (in store, website, catalogue, mobile, and social media). The benefits of this chapter are evaluation of the strengths and weaknesses of each channel from the perception of the five channels for apparel shopping based on 18 hedonic shoppers in central London by using semi-structured interviews. The result shows that store and website gain the highest in the level of hedonic shopping value for apparel shopping and those are the most likely channels in which hedonic shoppers intend to shop for apparel in the future, while shopping via catalogue shows the lowest score of both hedonic shopping value and purchase intention. This chapter suggests that exploring the hedonic shopping value that consumers derive across five channels can enhance the understanding of hedonic shopping value in the context of the multichannel shopping environment.","PeriodicalId":129388,"journal":{"name":"Leveraging Computer-Mediated Marketing Environments","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128777387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Social Media and Social Entrepreneurship 社会媒体和社会企业家精神

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH005

N. Islam, V. Chitran

引用次数: 2

The Dynamics of Social Media and Value Co-Creation 社会媒体的动态和价值共同创造

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH002

Kamna Sahni, K. Appiah

引用次数: 2

Disruptive Technology in the Smartphones Industry 智能手机行业的颠覆性技术

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH017

Dominic Appiah, Wilson Ozuem, K. Howell

{"title":"Disruptive Technology in the Smartphones Industry","authors":"Dominic Appiah, Wilson Ozuem, K. Howell","doi":"10.4018/978-1-5225-7344-9.CH017","DOIUrl":"https://doi.org/10.4018/978-1-5225-7344-9.CH017","url":null,"abstract":"The impact of identity on brand loyalty has taken precedence as an area of focus in recent marketing research. This has occurred in an era defined by technological revolution, which has created market disruptions, and there are implications for customer-brand relationships. Nonetheless, existing research has failed to acknowledge the impact of socio-psychological attributes and functional utility maximization. Knowledge that illuminates how firms can reposition themselves to sustain brand loyalty when disruptions occur in today's complex and globalized business environment is also required. The chapter presents an empirical investigation into the phenomenon of brand switching behavior among consumers in a specific competitive market, particularly in the smartphone industry. It explores how resistance could be built from an identity theory perspective, as emphasis has historically been placed on the functional utility of products at the expense of social meanings. This chapter provides consideration for market disruptions in the smartphone industry. It confirms that the literature does not capture other non-utilitarian factors such as socio-psychological benefits; hence, there are underlying factors that motivate consumers to continue buying brands they buy.","PeriodicalId":129388,"journal":{"name":"Leveraging Computer-Mediated Marketing Environments","volume":"174 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115446439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The Dynamics of Social Media Marketing Content and Customer Retention 社交媒体营销内容和客户保留的动态

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH001

Michelle Willis

引用次数: 5

The Impacts of Omni-Channel Purchasing Behavior on Service Quality 全渠道购买行为对服务质量的影响

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH010

E. Patten

引用次数: 1

Social Media, Online Brand Communities, and Customer Engagement in the Fashion Industry 时尚行业的社交媒体、在线品牌社区和客户参与

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH007

Guida Helal

引用次数: 5

User-Generated Content and Consumer Brand Engagement 用户生成内容和消费者品牌参与

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH009

Muhammad Naem, Sebastian Okafor

引用次数: 4

The Challenges of Nation Branding in the Digital Age 数字时代国家品牌的挑战

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH016

Mario Ciutad, H. Jahankhani, J. O'brien

引用次数: 0

Competing Through Online Service Failures and Recovery Strategies 通过在线服务故障和恢复策略进行竞争

Leveraging Computer-Mediated Marketing Environments Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH013

Dipen Rai, Dominic Appiah

引用次数: 0