Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting最新文献

Role of Social Media in Tourism and Its Use by NGO’s: Preliminary Study on Bodrum, Turkey 社会媒体在旅游业中的作用及其非政府组织的使用:对土耳其博德鲁姆的初步研究

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.06

Ezgi ozcan, ruchan kayman

{"title":"Role of Social Media in Tourism and Its Use by NGO’s: Preliminary Study on Bodrum, Turkey","authors":"Ezgi ozcan, ruchan kayman","doi":"10.33422/4omea.2019.02.06","DOIUrl":"https://doi.org/10.33422/4omea.2019.02.06","url":null,"abstract":"The purpose of this study ; Bodrum's destination properties, strengths and weaknesses, social media and tourism relations, social media and marketing extensions and to determine where it is in the field of publicity and marketing of this city which is a tourism paradise; Unions, associations and foundations in this direction. Also this study examines ; destination image and attitudes toward social media. The narrow area of the work was formed by associations and non-governmental organizations in Bodrum city. In the study Bodrum was evaluated as a strong potential in terms of tourism at the same time weak cognitive features such as politics, external influences, economics, security are also discussed. By conducting interviews with associations, associations and associations, the effectiveness of the social media, which has become the only agenda of the age, has been investigated as well. In addition, when working hypotheses were tested, the data were combined using different methods. Results of the study; The institutions that play a role in creating the Bodrum image at the country level, the tourism sector employees and the social media users, while the academic area has achieved results that will shed light on destination features and work towards tourism image. With the development and widespread use of technology, the rate of Internet use in our country and in the world is rapidly increasing and also consumers are also affected by the marketing of goods and services. In terms of Internet usage and social media tourism operations, it also emerges as an extremely important tool in tourism product preference. Therefore, it is necessary to examine the role of social media in tourism product preference and to evaluate these platforms ethically.","PeriodicalId":128676,"journal":{"name":"Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting","volume":"2 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114047810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Founder ownership and earnings management: evidence from Indian IPOs 创始人所有权和收益管理:来自印度ipo的证据

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.02

Priyesh Valiya Purayil, J. Lukose P. J.

引用次数: 0

INSTITUTIONAL REFORMS, MARKET STRUCTURE AND DEBT MARKET DEVELOPMENT: EVIDENCE FROM ISRAEL 制度改革、市场结构和债务市场发展:来自以色列的证据

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.05

Elroi Hadad

引用次数: 0

STRETCHING TOO MUCH? THE IMPACT OF CROSS-GENDER BRAND EXTENSIONS ON CONSUMER-BRAND RELATIONSHIPS 拉伸过度?跨性别品牌延伸对消费者-品牌关系的影响

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.03

Aravind Reghunathan, Joshy Joseph

{"title":"STRETCHING TOO MUCH? THE IMPACT OF CROSS-GENDER BRAND EXTENSIONS ON CONSUMER-BRAND RELATIONSHIPS","authors":"Aravind Reghunathan, Joshy Joseph","doi":"10.33422/4omea.2019.02.03","DOIUrl":"https://doi.org/10.33422/4omea.2019.02.03","url":null,"abstract":"Consumers generally perceive gender identities on many brands in the marketplace. It can be seen that they tend to place brands such as Hugo Boss, Marlboro, Hot wheels in masculine category and L’Oréal, Triumph, Barbie in feminine category. At the same time, a recent phenomenon shows certain brands, typically associated with any one particular gender, extending into the opposite gender category using the same brand name. The brand ‘Pond’s’, which has traditionally been perceived as a feminine brand, extending to the men’s segment with ‘Pond’s for men’ is a typical example. Such cross-gender brand extensions clearly represents a departure from traditional branding practices of companies using two different brands to target the two different gender segments. This paper argues that extending a gendered brand into the opposite gender category affects the strength of consumer-brand relationships. Significant gender differences in this effect are observed, which can have implications for marketing to men vis-à-vis marketing to women. Specifically, men have higher relationship strength with the brands that align with their gender identities and as a result, the negative impact when a masculine brand extends to the feminine category is higher, as compared to the negative impact when a feminine brand extends to the masculine category.","PeriodicalId":128676,"journal":{"name":"Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting","volume":"432 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115601795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Designing a Scenario-based Supply Chain Network Considering Uncertainty on Demand and Capacity Levels 考虑需求和产能水平不确定性的基于场景的供应链网络设计

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.04

M. Seifbarghy, Mohabat Sadat Naghavi Alhoseini

{"title":"Designing a Scenario-based Supply Chain Network Considering Uncertainty on Demand and Capacity Levels","authors":"M. Seifbarghy, Mohabat Sadat Naghavi Alhoseini","doi":"10.33422/4omea.2019.02.04","DOIUrl":"https://doi.org/10.33422/4omea.2019.02.04","url":null,"abstract":"Due to the probability nature of some supply chain parameters like demands and capacity levels, this study considers a scenario-based supply chain network design problem considering stochastic customer demands and warehouse capacities. Demand uncertainty is a regular assumptions in many supply chain design problems while capacity level is usually assumed to be constant and known. What makes capacity level to be uncertain, can be external factors such as raw materials supply problems for plants and utilizing warehouses whose capacities are shared among different companies of different/the same supply chains. The aim of this paper is to locate the production plants and distribution warehouses, and determine the best strategy for the product distribution from the plants to the warehouses and from the warehouses to the customers in such a way that the supply chain costs are minimized. This paper allows stochastic demands and different values for the stochastic capacities of different levels of supply chains by using a scenario-based modeling. To this end, a mixed integer programming is proposed and ideas for applying the Lagrangean relaxation technique is given.","PeriodicalId":128676,"journal":{"name":"Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122824850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Store environment and its influence on impulse buying behavior among females: Moderating Role of shopping Pal 商店环境对女性冲动购买行为的影响:购物伙伴的调节作用

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.01

M. Rizwan, Nida Ahmad

引用次数: 1

ISLAMIC BANKING IN TURKEY: A STUDY OF BANK SELECTION 土耳其的伊斯兰银行:银行选择研究

Proceedings of the 4th International Conference on Opportunities and Challenges in Management, Economics and Accounting Pub Date : 2019-02-15 DOI: 10.33422/4omea.2019.02.07

Ozturk Lamiha

引用次数: 0