HighTech and Innovation Journal最新文献_第6页

Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration 揭示ESG的力量:它如何塑造品牌形象和推动购买意愿——一项实证探索

HighTech and Innovation Journal Pub Date : 2022-12-01 DOI: 10.28991/hij-2022-03-04-07

Wilert Puriwat, S. Tripopsakul

{"title":"Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration","authors":"Wilert Puriwat, S. Tripopsakul","doi":"10.28991/hij-2022-03-04-07","DOIUrl":"https://doi.org/10.28991/hij-2022-03-04-07","url":null,"abstract":"Nowadays, with a widespread increase in awareness of environmental concerns, the ESG concept has been acknowledged as one of the most vital strategic movements for firms. This paper explores the effect of ESG activities on brand image and customers’ purchase intentions. The moderating effects of a range of sociological factors are also investigated. Based on 168 samples of Thai participants, survey research with an online questionnaire tool was employed to collect the data with structural equation modelling (SEM) to test hypotheses and verify the conceptual framework of this study. The results showed that all environmental, social, and governance activities significantly affect brand image and customers’ purchase intentions. For brand image as a consequence of ESG activities, social activities (b = 0.511) play the strongest role, followed by environmental (b = 0.482) and governance (b = 0.434) activities. On the other hand, environmental activities (b = 0.420) of the ESG concept strongly influence customers' purchase intentions, followed by social (b = 0.395) and governance activities (b = 0.309). Additionally, the moderation analysis found that the effects of ESG activities on brand image and purchase intentions vary depending on gender, age, and education level. These findings provide a deeper understanding of the ESG concept for both academics and practitioners. This paper offers implications and recommendations for further research based on the outcomes. Doi: 10.28991/HIJ-2022-03-04-07 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121453531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Effects of Social e-Commerce on Consumer Behavior 社交电子商务对消费者行为的影响

HighTech and Innovation Journal Pub Date : 2022-12-01 DOI: 10.28991/hij-2022-03-04-01

F. Gaol, Mulia Denavi, J. Danny, Bagas Ditya Anggaragita, Andry Hartanto, T. Matsuo

引用次数: 3

Evaluation of Hybrid Learning in the University: A Case Study Approach 大学混合式学习的评估:个案研究方法

HighTech and Innovation Journal Pub Date : 2022-12-01 DOI: 10.28991/hij-2022-03-04-03

Yohannes Kurniawan, Cinthia Sabrina Yulanthari Karuh, Michelle Kirsten Ampow, Mutiara Prahastuti, N. Anwar, Diego Cabezas

{"title":"Evaluation of Hybrid Learning in the University: A Case Study Approach","authors":"Yohannes Kurniawan, Cinthia Sabrina Yulanthari Karuh, Michelle Kirsten Ampow, Mutiara Prahastuti, N. Anwar, Diego Cabezas","doi":"10.28991/hij-2022-03-04-03","DOIUrl":"https://doi.org/10.28991/hij-2022-03-04-03","url":null,"abstract":"Hybrid learning is a type of educational system in which some students attend class in person while others engage virtually from home. Hybrid learning has been applied in all educational institutions since the pandemic. BINUS University used a Learning Management System called Binusmaya to support teaching and learning activities for both hybrid and fully online learning. The objective of this study is to assess the effectiveness of hybrid learning at BINUS University based on student performance academically and non-academically. It focuses on students from the 2019–2020 academic year. The survey obtained 200 replies using a quantitative technique and a Google form as the media questionnaire. Previous research has shown that hybrid learning provides effective results in terms of academic achievement. Compared to this study, few criteria are used to measure the effectiveness of hybrid learning, such as environment, knowledge, and skills. In addition, we have added the comparison between hybrid learning and the full online method at BINUS University. The results indicate that hybrid learning is ineffective compared to fully online learning. Furthermore, hybrid students were dissatisfied with their overall results, and students pursuing full-time online courses outperformed hybrid students. This study also provides some approaches to increasing the effectiveness of hybrid learning at BINUS University. Doi: 10.28991/HIJ-2022-03-04-03 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124148995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Analysis of the Management Positions Gender Structure in Sports Organizations in Slovakia 斯洛伐克体育组织管理职位性别结构分析

HighTech and Innovation Journal Pub Date : 2022-12-01 DOI: 10.28991/hij-2022-03-04-04

Viera Guzoňová, K. Bocková

引用次数: 0

Punching Shear Characterization of Steel Fiber-Reinforced Concrete Flat Slabs 钢纤维混凝土平板的冲剪特性

HighTech and Innovation Journal Pub Date : 2022-12-01 DOI: 10.28991/hij-2022-03-04-08

A. Mohammed, Huda M. Mubarak, A. Hussein, Taymour Z. Abulghafour, D. Nassani

引用次数: 8

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior 数字营销与传统营销对消费者购买行为的影响

HighTech and Innovation Journal Pub Date : 2022-09-01 DOI: 10.28991/hij-2022-03-03-08

Shpresa Mehmeti-Bajrami, Fidan Qerimi, Arbëresha Qerimi

{"title":"The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior","authors":"Shpresa Mehmeti-Bajrami, Fidan Qerimi, Arbëresha Qerimi","doi":"10.28991/hij-2022-03-03-08","DOIUrl":"https://doi.org/10.28991/hij-2022-03-03-08","url":null,"abstract":"Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on the demographics of respondents. Methods: The research was realized based on primary data. For the realization of the research objectives and questions, a quantitative method was used, where 400 citizens of Kosovo were a part of the research. Findings: Based on the ordinary least squares (OLS) model, it turned out that the two marketing types impact consumer buying behavior, but digital marketing turned out to be the indicator with the greatest impact on deciding to make purchases. Also, based on the t-test and ANOVA, there was no significant difference in using traditional and digital marketing types depending on demographic variables. Novelty/improvement:Through this research, businesses receive comments on the preferences of citizens for the marketing type and the possible offers depending on the preferences, as well as the impact of traditional and digital marketing on the purchasing behavior of consumers. Doi: 10.28991/HIJ-2022-03-03-08 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130694736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

An Investigating of the Impact of Bed Flume Discordance on the Weir-Gate Hydraulic Structure 河床-水槽不协调对水闸水工结构影响的研究

HighTech and Innovation Journal Pub Date : 2022-09-01 DOI: 10.28991/hij-2022-03-03-09

Rafi M. Qasim, A. Mohammed, Ihsan A. Abdulhussein

{"title":"An Investigating of the Impact of Bed Flume Discordance on the Weir-Gate Hydraulic Structure","authors":"Rafi M. Qasim, A. Mohammed, Ihsan A. Abdulhussein","doi":"10.28991/hij-2022-03-03-09","DOIUrl":"https://doi.org/10.28991/hij-2022-03-03-09","url":null,"abstract":"Discordance and concordance play a significant role in the hydraulic response for the flume, open channel, hydraulic structure, and flow field measurement. Bed discordance and bed concordance are regarded as common problems in open channels. Discordance is the dominant one, which could have an effect on the hydraulic structure that is constructed inside the channel. This paper deals with the impact of bed flume discordance on hydraulic flow characteristics at the weir-gate downstream hydraulic regime. Four configurations with different lengths and heights of the bed flume discordance are adopted here to investigate the impact of these configurations on the hydraulic characteristics. In addition, one configuration of the bed flume concordance is adopted to compare with the other four configurations. At downstream, the average water depth becomes dimensionless by dividing by upstream water depth, vertical distance between weir and gate, length of downstream, length of concordance, and length of discordance in order to evaluate the inequality in the distribution of Froude number. On one hand, certain results appear strongly between Reynolds number and Froude number at downstream, actual discharge and flow velocity at downstream, flow area past the gate and Froude number at downstream. On the other hand, there was a complex dramatic relation between the weir-gate discharge coefficient and Froude number at downstream. Overall, the study shows that there is a good relationship between specific energy, water depth, and flow speed. Doi: 10.28991/HIJ-2022-03-03-09 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116195951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Importance of Interfirm Networks in Enhancing Innovation Capability and Exporting in High-Tech Industry 企业间网络在提高高新技术产业创新能力和出口中的重要性

HighTech and Innovation Journal Pub Date : 2022-08-20 DOI: 10.28991/hij-sp2022-03-05

.. Noerlina, T. Mursitama, B. Simatupang, A. Bandur

{"title":"The Importance of Interfirm Networks in Enhancing Innovation Capability and Exporting in High-Tech Industry","authors":".. Noerlina, T. Mursitama, B. Simatupang, A. Bandur","doi":"10.28991/hij-sp2022-03-05","DOIUrl":"https://doi.org/10.28991/hij-sp2022-03-05","url":null,"abstract":"This study investigates how interfirm networks affect firm performance through a multi-mediation model of innovation capability and exports in the context of high-tech industries in Indonesia as one of the emerging economies. As part of domestic and international business networks, the firm can benefit from various forms, such as being a supplier to another firm in the next value chain, learning external knowledge, resource sharing, and, in turn, increasing firm performance. However, there is no guarantee that firms engaging in the interfirm network will increase their performance through innovative capability and internationalization through exporting activities. This study utilizes the large and medium manufacturing industries 2017 dataset from an annual survey conducted by Statistics Indonesia. We created a total sample of 2,578 firms from 7 industries in Indonesia's high-tech industries based on two-digit International Standard Industrial Classification (ISIC) manufacturing industries. By employing Structural Equation Model (SEM) – Path Analysis, this study found that the interfirm network positively and significantly affects the firm's performance. Meanwhile, a significant but not unidirectional effect was found in the relationship between interfirm networks and innovation capability, as well as innovation capability on firm performance. Export plays an important role in improving the company's performance, either directly or as a mediator. However, the mediating effect of innovation capabilities and export activities on interfirm networks and firms' performance is much smaller than the direct effect of interfirm networks on firms' performance. Doi: 10.28991/HIJ-SP2022-03-05 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117114196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

The Use of Regression Method on Simple E for Estimating Electrical Energy Consumption 简单E回归法估算电能消耗

HighTech and Innovation Journal Pub Date : 2022-08-20 DOI: 10.28991/hij-sp2022-03-06

A. Hasibuan, W. Siregar, M. Isa, E. Warman, Roby Finata, .. Mursalin

引用次数: 8

Constructing Calculus Concepts through Worksheet Based Problem-Based Learning Assisted by GeoGebra Software GeoGebra软件辅助下基于习题学习的微积分概念建构

HighTech and Innovation Journal Pub Date : 2022-08-16 DOI: 10.28991/hij-2022-03-03-04

.. Yerizon, I. Arnawa, Nisa Fitriani, N. M. Tajudin

{"title":"Constructing Calculus Concepts through Worksheet Based Problem-Based Learning Assisted by GeoGebra Software","authors":".. Yerizon, I. Arnawa, Nisa Fitriani, N. M. Tajudin","doi":"10.28991/hij-2022-03-03-04","DOIUrl":"https://doi.org/10.28991/hij-2022-03-03-04","url":null,"abstract":"This study aims to produce a valid, practical, and effective calculus learning worksheet using a problem-based learning method assisted by GeoGebra software in improving problem-solving skills. This worksheet serves as a guide to students in constructing the calculus concepts through the provided instructions according to the Problem-Based Learning syntax. Furthermore, the construction process was carried out using GeoGebra software. Students are given scaffolding to construct concepts. This research is development research. This study employs a Plomp model, which consists of three stages, namely the preliminary study, development or prototyping, and assessment phases. The subjects are 32 students in class XI.2 at the State Senior High School of 14 Padang. The results showed that the worksheet produced was valid, practical, and effective in improving students' problem-solving abilities. This implies that it would assist students in constructing calculus concepts. Furthermore, it showed that GeoGebra is capable of visualizing abstract calculus concepts, which enables students to understand higher mathematical thinking on the main concept of calculus. In conclusion, the use of GeoGebra in mathematics learning is able to help students construct mathematical concepts and improve their problem-solving abilities. Doi: 10.28991/HIJ-2022-03-03-04 Full Text: PDF","PeriodicalId":121944,"journal":{"name":"HighTech and Innovation Journal","volume":"449 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131772651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2