AARN: Visual Anthropology最新文献

An Analysis and Discussion of Human Sentiment Based on Social Network Information 基于社会网络信息的人类情感分析与探讨

AARN: Visual Anthropology Pub Date : 2020-02-05 DOI: 10.2139/ssrn.3722830

S. Chatterjee

引用次数: 0

Expensive Tastes and Public Funding for the Arts 昂贵的品味和艺术的公共资金

AARN: Visual Anthropology Pub Date : 2019-08-21 DOI: 10.2139/ssrn.3440701

Michael Rushton

引用次数: 1

Factors Affecting Spectators' Attitudes and Intentions: Focusing on the Roles of the Facebook Fan Page 影响观众态度和意图的因素:以Facebook粉丝页面的作用为中心

AARN: Visual Anthropology Pub Date : 2017-06-21 DOI: 10.16980/JITC.13.3.201706.51

Se-Hyuk Park, S. Jun

引用次数: 0

Media Education and Media Criticism in the Educational Process in Russia 俄罗斯教育过程中的媒介教育与媒介批评

AARN: Visual Anthropology Pub Date : 2017-02-17 DOI: 10.13187/ejced.2017.1.39

A. Fedorov

引用次数: 12

Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth: With Focus on Chinese Consumers’ Experiences of the Korea Wave 基于社交网络服务的口碑传播的前因后果——以中国消费者对韩流的体验为中心

AARN: Visual Anthropology Pub Date : 2016-12-21 DOI: 10.16980/JITC.12.6.201612.115

Sungjoon Yoon, Y. Park

{"title":"Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth: With Focus on Chinese Consumers’ Experiences of the Korea Wave","authors":"Sungjoon Yoon, Y. Park","doi":"10.16980/JITC.12.6.201612.115","DOIUrl":"https://doi.org/10.16980/JITC.12.6.201612.115","url":null,"abstract":"As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave’s success. This study seeks to fulfill three research objectives. First, this study aims to (1) confirm whether Chinese consumers’ Korea Wave experiences impact on their word of mouth; (2) confirm whether or not an individual consumer’s social network properties (tie strength and centrality) influence his/her word of mouth (WOM) about Korea Wave; and (3) verify whether or not cultural orientation (collectivism and avoidance of uncertainty) moderates the relationship between the Korea Wave experiences and WOM. To achieve those objectives, a large-scale survey of Chinese consumers residing in China’s big and medium-size cities was conducted. The findings suggest that Korea Wave owes much of its success to not only Chinese consumers’ cultural experiences, but also their social network configurations and cultural orientation. Managerial and theoretical implications of cultural halo effects are offered.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123137525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context 战后语境下泰米尔语女性电视广告的内容分析

AARN: Visual Anthropology Pub Date : 2016-12-08 DOI: 10.2139/ssrn.2910309

S. S, V. Thirunavukkarasu

{"title":"Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context","authors":"S. S, V. Thirunavukkarasu","doi":"10.2139/ssrn.2910309","DOIUrl":"https://doi.org/10.2139/ssrn.2910309","url":null,"abstract":"Abstract Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively television ads capture and maintain audience attention and engage viewers. People watching televisions are bombarded with images and slogans through advertisements. There are more concerns regarding the representation of women in the media. Consumers in the Sri Lankan Post war environment are confronted with a large number of TV commercials for many products and services. In such clustered media environment, one of the major challenges for advertising is to attract and retain the attention of consumers, who have redeveloped a purchased patterns among huge number of brands. In the post war context women have much supremacy on the purchase decision making. Marketers attract the women as a special segment to reach their sales target. It is important to know the content of the TV commercials to fine-tune the best content compare with the competitors in the market. Identifying the content of the commercials form and the consumers’ perspective helps to enrich the commercials in an expected way. Content analysis method was used to analyze the content of 14 TV commercials aimed at women in the post war context. Data were collected from 30 women on their perspective on the contents in the advertisements were analyzed. Through the coding method, researchers categorized the contents of the TV commercials as physical attractiveness, beauty, uniqueness, safety, ease, being modern, and nourishment. Finding shows that most of the TV commercials aimed at women comprehended of the physical attractiveness, and the beauty, to attract the women in the post war background. Keywords: Content Analysis, Tamil TV Commercials, Post-War Context.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131467621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Networks as Dispositives of Neoliberal Governmentality 社会网络作为新自由主义治理的消极因素

AARN: Visual Anthropology Pub Date : 2016-10-26 DOI: 10.17349/JMC116105

J. C. Castro

引用次数: 10

Türkiye’de 1980'ler Giyim Modasında Kitsch Etkisi (Dergiler Üzerinden Bir İnceleme) (Kitsch Effect on Dressing Fashion of Turkey in 1980's (An Investigation Through Journals))

AARN: Visual Anthropology Pub Date : 2016-06-24 DOI: 10.1501/SBEDER_0000000124

Özlem Alp, Mine Eker Türkmen

{"title":"Türkiye’de 1980'ler Giyim Modasında Kitsch Etkisi (Dergiler Üzerinden Bir İnceleme) (Kitsch Effect on Dressing Fashion of Turkey in 1980's (An Investigation Through Journals))","authors":"Özlem Alp, Mine Eker Türkmen","doi":"10.1501/SBEDER_0000000124","DOIUrl":"https://doi.org/10.1501/SBEDER_0000000124","url":null,"abstract":"Kitsch phenomenon widespread in Europe at the end of XIX’th century but in Turkey in 1980’s. It has sprung as results of mass culture of market economy, entrapped life between villagers and urban, socio cultural and political dynamics, and it took place as spoiled taste within popular culture. Fashion displays a structure which affects people quite easily and spread rapidly. Integration of this character of fashion and convenient social dynamics for kitsch in Turkey in 1980’s has made kitsch to be reflected especially in clothing fashion. This research aims to analyze and discuss the changes and differences of kitsch characters in dress and accessory products produced under the influence of kitsch in Turkey in 1980’s. According to data obtained from the research, it has been predicted that the criteria causing dress fashion as kitsch are extremism, exaggeration, inconsistency, complexity, cheap and low quality material usage, and it has showed that clothing fashion of that time severely under the influence of kitsch by bright and exaggerated colors in dress samples and over/under sizes in accessories.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133521128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Античный Миф в Живописи Поля Дельво (Ancient Greek and Roman Myths in Paul Delvaux's Paintings) АнтичныйМифвЖивописиПоляДельво(古希腊和罗马神话在保罗Delvaux的画)

AARN: Visual Anthropology Pub Date : 2016-04-24 DOI: 10.2139/SSRN.2769495

Марина Григорьевна Балонова

引用次数: 0

Hermeneutic Analysis of the Cultural Context of the Functioning of Media in Society and Media Texts on Media Literacy Education Classe 媒介在社会中发挥作用的文化语境与媒介文本对媒介素养教育课的解释学分析

AARN: Visual Anthropology Pub Date : 2015-12-30 DOI: 10.13187/jincfar.2015.6.214

A. Fedorov

{"title":"Hermeneutic Analysis of the Cultural Context of the Functioning of Media in Society and Media Texts on Media Literacy Education Classe","authors":"A. Fedorov","doi":"10.13187/jincfar.2015.6.214","DOIUrl":"https://doi.org/10.13187/jincfar.2015.6.214","url":null,"abstract":"Hermeneutic Analysis of Cultural Context is a study of the process of interpretation of media texts, cultural and historical factors influencing the viewpoint agencies/media text and the author's point of view on the audience. Hermeneutical analysis suggests a media text comprehension through comparison with cultural tradition and reality; penetration into the logic of media texts; analysis skills through comparison of artistic images in the historical and cultural context. Thus, the system is subject to analysis media and its operation in society, human interaction, language, and media using. For the purposes of media education in this case stand out: the creation of a culture of interaction with the media, the development of the perception of different types of information, skills analysis and interpretation of media texts, the formation of critical thinking, creativity in the field of media.This article presented the main directions for Hermeneutic Analysis of Cultural Context on media literacy education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media literacy education problems, ie based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that the Hermeneutic Analysis of Cultural Context of media texts on media literacy education classes can significantly develop media competence of students, including critical thinking.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127326582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0