{"title":"Green Marketing and Branding","authors":"Asli Kusçu","doi":"10.4018/978-1-5225-8109-3.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH012","url":null,"abstract":"Green products and services have become an important part of consumption, as consumers' knowledge and concern towards environmental sustainability has increased and they have started to concentrate on their environmental impact. Nonetheless, green marketing still constitutes a small portion of the overall consumer spending. This chapter aims to highlight the importance of marketing activities in the adoption and social normalization of green consumption by the consumers generating public support and economic benefits for the companies as well as environmental and social gains for the society in return. Combining both micro and macro-level determinants and consequences, a conceptual framework is suggested which aims to contribute to literature both theoretically and practically.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130227208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Design for a Closed-Loop Supply Chain System With Sensor-Embedded Refrigerators","authors":"Mehmet Talha Dulman, S. Gupta","doi":"10.4018/978-1-5225-8109-3.CH001","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH001","url":null,"abstract":"This chapter presents a methodology to evaluate the benefit of using sensors in closed-loop supply chains. Sensors can be embedded into products to collect helpful information during their use and end-of-life (EOL) phases. This information can subsequently be employed to estimate the remaining lives of components and products and to ensure that proper maintenance is provided to avoid premature failures. The information is also useful in determining the quality of the components and products when planning EOL operations such as disassembly, inspection, and remanufacturing. To statistically illustrate these benefits, discrete event simulation is employed to a case study consisting of regular and sensor-embedded refrigerator systems. A design of experiments study is then employed where experiments are run to compare the two systems. The results reveal that the sensor-embedded systems perform much better than the regular systems in terms of disassembly costs, inspection costs, and EOL profits generated by selling the remanufactured products and components.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122820466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Brazilian Solid Waste Policy (PNRS)","authors":"Hermes de Andrade Júnior","doi":"10.4018/978-1-5225-8109-3.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH002","url":null,"abstract":"Brazil's national solid waste policy (PNRS) took nearly two decades to pass through legislative houses until it was approved as a law protecting the environment. During this period and after its approval, pro-environmental factors led to the right to transform and create protocols, agreements, and new companies in the sense of a reverse logistics or of a reversibility in the environmental effects of the supply chain. This chapter has aimed to present aspects of the Brazilian business reality in the process of implementation of the PNRS as a reflection on the perspective of product recycling and solid waste control and reverse logistics. The PNRS is in the phase of corporate expansion, taking stock of eight years since the creation of the law (2010). As some branches of Brazilian business activity have not yet had reverse logistics regulated, in the coming years there should be a much higher demand for this type of reverse business.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127254965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Liability or Ethics?","authors":"Svetlana Snezhko, A. Coşkun","doi":"10.4018/978-1-5225-8109-3.CH011","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH011","url":null,"abstract":"The purpose of this chapter is to reconsider a traditional approach to the compliance function of firms from a modern perspective, which broadens its concept as a company's liability to only secure its adherence to applicable laws and avoid regulatory sanctions in serving company's interests. The observation of issues regulated by the compliance function in the contest of managing situations of conflict of interest (COI) in different spheres concludes that, in fact, those issues, to a greater extent, relate to sustaining ethical behavior in business rather than stem from regulatory norms. Based on the findings of this analysis as well as other different sources, a new definition for effective compliance has been developed with the focus on adherence to ethical principles in respect to third parties, which addresses compliance function in terms of corporate social responsibility (CSR) and its sustainability role setting a vector for a further research.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126458597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Compliance in Sustainability Reporting","authors":"Svetlana Snezhko, A. Coşkun","doi":"10.4018/978-1-5225-8109-3.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH003","url":null,"abstract":"The research is aimed at assessing the benefits of compliance for corporate sustainability and sustainable development. The main achievement of the research is the outcome of the survey on companies' public reports to identify the trends and measure the progress achieved in disclosing information on compliance. There are both business and public drivers for disclosure of compliance information in non-financial reporting. Best practices in disclosing information on compliance by the company-leaders were revealed. There is a positive trend in the expansion of information on compliance in sustainability reports in recent years. Some problematic areas in reporting on compliance were identified. The outcomes of the research call for companies to disclose information on compliance in a more explicit way. The results may be valid for the improvement of corporate reporting practices.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123357567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Assessment and Policy Proposals Within the Framework of the Blue Economy and Public Policies","authors":"G. Şeren","doi":"10.4018/978-1-5225-8109-3.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH005","url":null,"abstract":"Blue economy refers to economic sectors that are either directly or indirectly linked with the oceans. However, the blue economy does not only have an economic dimension. Environmental health is also an area that blue economy takes into account. This chapter draws attention to both social and economic potential to be created by blue economy and to consider and evaluate how to increase this potential through public policies in today's century, when the resources are gradually depleted and population growth continues. In order for the blue economy to be a driving force for sustainable growth, public-private partnerships emerge as a recipe for opportunities. In addition, the growth of the blue economy can be stimulated by conventional financial instruments (such as taxes and subsidies). Since the blue economy is at an intersection of environmental health and economic benefits, positive externalities that environmental health can have on generations should not be overlooked.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130996092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Circular Supply Chain and Business Model in Apparel Industry","authors":"María del Mar Alonso-Almeida, J. Rodríguez-Antón","doi":"10.4018/978-1-5225-8109-3.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH004","url":null,"abstract":"Today, companies are trying to move from an existing linear business model of production to a circular one. This transition is not easy and demands contextual changes beyond the control of the company. Circular economy (CE) pursues closing material flows in productive systems to maximize the utilization of available resources. Thus, different circles to reduce, reuse, recycle, re-manufacture, recover, and recycle are produced along supply chain during the cycle of life of a product. Despite an innovative apparel, little is known about the companies with disruptive business models and supply chain structures that have emerged in the recent years.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131207330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Financial Flexibility and Corporate Investment","authors":"S. Erdoğan","doi":"10.4018/978-1-5225-8109-3.CH013","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH013","url":null,"abstract":"This chapter investigates the impact of financial flexibility (FF) on investments, which constitutes the basis for sustainable corporate development. Using a large database of 1,205 firms from three emerging countries in Europe—Poland, Russia and Turkey—for the time period between 2000 and 2016. The authors provide evidence that financial flexibility, achieved through conservative leverage policies, enhances companies' investments and positively contribute to corporate sustainability. Moreover, as the number of years of low leverage kept by firms increase so does the impact of financial flexibility on corporate investment. Besides financial flexibility, internal cash generation capacity of firms, and sales growth also improve the investment capability of firms, improving corporate sustainability. The results support the hypothesis that financial flexibility enhances companies' investment capability, which is an extremely essential tool for firms to have in their businesses.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124582615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SERVQUAL-Based Evaluation of Service Quality of Energy Companies in Turkey","authors":"H. Di̇nçer, Serhat Yüksel, Fatih Pınarbaşı","doi":"10.4018/978-1-5225-8109-3.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH008","url":null,"abstract":"The aim of this chapter is to measure the service quality of energy companies. Within this context, seven different energy companies that are listed on İstanbul Stock Exchange are considered. For this purpose, five dimensions and 14 criteria are identified by considering the details of SERVQUAL methodology. In the analysis process, fuzzy DEMATEL method is used to weight these dimensions and criteria and the performance of the energy companies are ranked by using fuzzy MOORA approach. The findings show that feedback is the most significant dimension and data security and physical security are the most important criteria. Another important conclusion is that the companies, which have high profitability, have better performance regarding service quality. Thus, it is recommended that the companies should mainly focus on the ways of getting necessary feedback from their customers, such as conducting a survey.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115213506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Supply Chain Modernization","authors":"Yasin Galip Gencer","doi":"10.4018/978-1-5225-8109-3.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-8109-3.CH009","url":null,"abstract":"The global supply chain applications are evolving and changing globally. In order to increase success, some processes are now transferred to other firms. By such implementations, it is aimed to focus on the core business and to be successful. 3PL is the use of an external entity to perform some or all of the operations. The 4PL approach is a revolutionary approach to supply chain management. 3PL and 4PL activities are used for many purposes by multinational companies for increasing the productivity and efficiency and for decreasing the overall operational costs. Like all countries, Turkey also faces strategic organizational changes in terms of logistics activities. Modernization of logistic professes are widely examined in the literature. The scope of this chapter is the logistics modernization processes of Turkish companies, and it aims to inform about the modernization processes in Turkey by examining successful real-life examples.","PeriodicalId":115824,"journal":{"name":"The Circular Economy and Its Implications on Sustainability and the Green Supply Chain","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115701203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}