Frontiers in Business, Economics and Management最新文献

{"title":"Post-earthquake Emergency Supplies Prediction Based on BP Neural Network","authors":"Zhihang Liu, Bo Dong","doi":"10.54097/6xxqxx13","DOIUrl":"https://doi.org/10.54097/6xxqxx13","url":null,"abstract":"The prediction of earthquake casualty population is a typical complex prediction system, which needs to comprehensively consider a variety of factors such as the earthquake damage itself, the population distribution in the affected area and its environment. Aiming at the prediction of emergency supplies in earthquake disasters, this paper collects historical earthquake data, including key factors such as magnitude, depth of epicenter, population density of the affected area, constructs the input layer of BP neural network, and utilizes the self-learning ability of the network for training to realize the prediction of the number of people injured in an earthquake, which in turn indirectly predicts the demand for emergency supplies. The experimental results show that the prediction model of the number of earthquake injuries based on BP neural network has excellent performance in prediction accuracy, and the operational coefficient of determination of the model R^2 reaches 0.93337, which indicates that the prediction results of the model have ahigh degree of correlation and accuracy with the actual values, and it is able to provide a more accurate and reliable reference for the rescue work of the emergency supplies after the earthquake.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141834829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Accounting of Ecosystem Service Value in Chengdu-Chongqing Double Circle","authors":"Xiaoqing Guo, Huan Huang","doi":"10.54097/cq2bg911","DOIUrl":"https://doi.org/10.54097/cq2bg911","url":null,"abstract":"With the rapid development of urbanization and the rapid progress of economy and society, high-intensity development and utilization activities have brought frequent disturbances to natural ecosystems, seriously weakened the supply capacity of ecosystem services such as climate regulation, hydrology regulation, soil conservation and biodiversity maintenance, and thus posed no small threat to regional ecological security and sustainable development. Chengdu-Chongqing Economic Circle plays an important role in promoting the construction of the Yangtze River Economic Belt and consolidating the ecological barrier in the upper reaches of the Yangtze River. However, the advancement of industrialization and urbanization has also led to the shrinkage of natural ecological space and degradation of ecosystem service functions in this region to a certain extent. Therefore, it is particularly urgent to conduct in-depth research on ecosystem services. Therefore, this paper takes the Chengdu-Chongqing Economic Circle as the research object, and uses the equivalent factor method to calculate the ecosystem service value of different land types and different service types in 2005, 2010, 2015 and 2020. The results showed as follows: 1) Cultivated land and forest land were the main land types in Chengdu-Chongqing urban agglomeration. 2) From the perspective of ecosystem service value contribution of different land types, the ranking order is: forest land > cultivated land > water area > grassland > unused land. 3) From the perspective of the value of ecosystem services at each level, the regulation services > support services > production services > cultural services.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"5 2‐3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141834840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Construction of Precision Marketing Systems for Large Enterprises in Big Data Environments","authors":"Zhen Li","doi":"10.54097/7pzkm397","DOIUrl":"https://doi.org/10.54097/7pzkm397","url":null,"abstract":"The study constructs a precision marketing model for large enterprises, encompassing data collection, processing and analysis, strategy formulation, campaign execution, and feedback mechanisms. Data were gathered from social media, e-commerce platforms, customer feedback, and IoT devices using tools such as Google Analytics, social media APIs, and web scrapers, resulting in 5 million posts and comments, 12 million order records, and 250,000 customer feedback entries. Data processing involved ETL processes, cluster analysis, regression analysis, and natural language processing (NLP) techniques. Cluster analysis revealed that frequent buyers constitute 30%, occasional buyers 45%, and new customers 25%. Regression analysis showed that the coefficients for advertising spend, price adjustments, and customer service ratings were 0.75, -0.35, and 0.65, respectively. Precision marketing strategies were formulated using recommendation systems, deep learning models, and real-time data analytics platforms. The VIP membership discount strategy is projected to increase sales growth by 15%, customer growth by 10%, and ROI by 200%. Precision marketing was implemented through email marketing, social media advertising, and personalized notifications. Multi-channel marketing results showed that email marketing had a click-through rate of 15%, a conversion rate of 5%, and a sales increase of $50,000. Social media advertising achieved a click-through rate of 25%, a conversion rate of 8%, and sales growth of $100,000. Personalized notifications resulted in a click-through rate of 20%, a conversion rate of 7%, and sales growth of $35,000. Marketing activities were evaluated and optimized in real-time using CRM systems, social media analytics tools, and A/B testing. The effectiveness of the marketing efforts was comprehensively assessed using metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), conversion rate, repeat purchase rate, and customer satisfaction. Empirical analysis demonstrated that precision marketing strategies significantly enhanced customer engagement, conversion rates, and sales growth. This study validates the substantial impact of precision marketing in improving customer acquisition efficiency, increasing CLV, and optimizing marketing investments, thus providing greater commercial value and competitive advantage for enterprises.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"72 s304","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141834872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Green Finance on the Profitability of Commercial Banks","authors":"Fangqun Zhang, Shimin Zhang","doi":"10.54097/9geb4k46","DOIUrl":"https://doi.org/10.54097/9geb4k46","url":null,"abstract":"As global environmental problems are becoming more and more prominent, green finance, as an important means for commercial banks to cope with climate change and environmental pollution, has received widespread attention from the society. As a financial enterprise, the impact of green finance on the profitability of commercial banks is an important issue that needs to be discussed. In this paper, the impact of green finance on the profitability of commercial banks is analyzed theoretically, and the data of 16 commercial banks are selected as samples for empirical analysis, and the results show that green credit business has a negative impact on the profitability level of commercial banks. The results show that green credit business has a negative impact on the profitability of commercial banks. Subsequently, the paper puts forward relevant recommendations for commercial banks to respond to the empirical results. Finally, this paper also points out some shortcomings, including the limited data sample. Future research can further expand the sample scope, explore in depth the profitability of commercial banks' green finance business, and formulate more specific policy measures to promote the sustainable development of green finance.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"73 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141835004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Fairness for Performance Salary on Employee Pay-Satisfaction","authors":"Junjie An, Masri Abdul Lasi","doi":"10.54097/te2ygj62","DOIUrl":"https://doi.org/10.54097/te2ygj62","url":null,"abstract":"A structural equation model was constructed to investigate the relationship between performance-based pay, fair salary distribution, fair salary procedures, external fairness of salary, and salary satisfaction. State owned enterprises and small and medium-sized private enterprises in Beijing and Xi'an were selected as research objects, and the causal relationships between the various elements in the model were empirically analyzed using on-site distribution and entrusted distribution methods. The model was then revised. Research has found that the strength of performance-based pay can significantly positively affect both procedural fairness and external fairness in compensation; Fair salary distribution and fair salary procedures can significantly positively affect salary satisfaction.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"101 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141835124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reasons and Enlightenment for The Bankruptcy of Silicon Valley Bank","authors":"Shengye Jiang","doi":"10.54097/kvh6bm11","DOIUrl":"https://doi.org/10.54097/kvh6bm11","url":null,"abstract":"At the beginning of 2023, the 16th Silicon Valley Bank in the United States, broke out the liquidity run crisis, and then quickly declared bankruptcy, which attracted wide attention from the society. History can guide to the gains and losses, by learning bank bankruptcy cases, enterprises can better understand the importance of corporate management, financial stability and risk management and make more informed investment decisions; It can also help enterprises realize the importance of financial stability and promote relevant regulatory agencies to take measures to ensure the healthy operation of the financial system. Finally, understanding bank bankruptcy events can help relevant stakeholders know how to protect their rights and interests. This paper will conduct a deep review of the bankruptcy of Silicon Valley Bank, and will analyze the real cause of the bankruptcy of Silicon Valley Bank, hoping to help domestic and foreign banks to give corresponding enlightenment.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Impact of The Construction of Ecological Civilization Demonstration Zones on Public Green Behavior","authors":"Zengfang Ren","doi":"10.54097/vsyadw30","DOIUrl":"https://doi.org/10.54097/vsyadw30","url":null,"abstract":" From emphasizing environmental protection to the theory of ecological civilization construction, and then to the pilot project of ecological civilization demonstration zones, it marks the gradual transition of China's ecological civilization construction from theoretical construction to practical exploration, and opens up a new realm of \"green mountains and clear waters are as valuable as gold and silver\". This article explores the impact of the construction of ecological civilization demonstration zones on public green behavior based on 318 micro survey data. The results indicate that: (1) The benchmark regression results show that the establishment of ecological civilization demonstration zones improves environmental quality and helps promote the implementation of green behavior by the public. Social norms in the process of building ecological civilization will constrain the public's practice of green behavior. (2) The mediating effect indicates that the environmental quality and social norms after the establishment of the ecological civilization demonstration zone will enhance the public's sense of identity, thereby promoting the implementation of its green behavior.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"32 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Empirical Study on The Impact of Digital Economy on Industrial Pollution Emissions","authors":"Xiao Han","doi":"10.54097/2n4tsv45","DOIUrl":"https://doi.org/10.54097/2n4tsv45","url":null,"abstract":" In order to explore the impact of digital economy on industrial pollution emissions, based on the data of 288 cities at or above the prefecture level from 2011 to 2019, this paper takes a set of composite variables composed of industrial waste gas emissions, industrial wastewater emissions and industrial solid waste emissions as explained variables, and the development level of digital economy as explained variables. A series of control variables were added to establish a benchmark regression model to empirically test the impact of digital economy on industrial pollution emissions. The results show that: (1) digital economy can significantly inhibit the emission of pollutants; (2) There are regional differences in the effect of digital economy on pollutant emission reduction. The effect of pollution reduction is strongest in central region, middle in eastern region, and weakest in western region. In order to better protect the environment, to achieve energy saving and emission reduction. This paper proposes that the construction of digital infrastructure should be accelerated; We will raise the level of human capital and strengthen inter-regional exchanges and cooperation.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"21 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Dietary Balance and Eating Habits of the Haidian Foreign Language Academy Boarding-school Students in Campus","authors":"Yiyi Liu, Yuqi Shi, Chenshuo Guo, Chenyao Xu","doi":"10.54097/1qsxe236","DOIUrl":"https://doi.org/10.54097/1qsxe236","url":null,"abstract":"This study aimed to investigate whether students at Haidian Foreign Language Academy (Haiwai) have an imbalanced diet or unhealthy eating behavior and then investigate the reasons behind it. Questionnaires were delivered to high school students in the Haidian Foreign Language Academy international department. They were being questioned about their dietary intake and eating behaviors. Afterwards, their dietary intake has compared with the standard nutrient amount provided by the Chinese Nutrition Society. Both male and female students had lower calorie intake, and higher fat and carbohydrate intake compared to the standard (P < 0.01). Male students’ protein intake has no statistical difference from the standard, whereas female students have significantly less protein intake compared to the standard (P<0.01). Less than half of the students cared about their calorie (33%), and more than half of the students cared about their dietary balance (65%). Most of the students had lunch daily, but less than half of the students eat breakfast and dinner daily (45% and 44% respectively), mainly due to lack of time and fasting. The majority of students have fruit intake daily (85%). Many students in Haiwai have an imbalanced diet, regardless of gender, and many engaged in unhealthy eating behaviors such as skipping breakfast or dinner. Future research shall be done to investigate how to improve the campus eating environment to reduce the frequency of unhealthy eating behaviors of students.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"50 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on the Influence of Safety Culture Level on The Unsafe Behavior of Coal Miners","authors":"Jiaxin Du, Jinshan Ma","doi":"10.54097/a4a48c47","DOIUrl":"https://doi.org/10.54097/a4a48c47","url":null,"abstract":" In order to explore the influence of safety culture level on the unsafe behavior of coal miners, the structural equation model method is used to study. Summary combing the internal and external research results, put forward the measure of safety culture level of safety atmosphere, safety attitude, safety awareness, safety training four influencing factors, construct structure equation model, proposed model analysis hypothesis, the introduction of unsafe psychology as a intermediary variable, according to Henan, Shanxi coal mine 226 effective sample data, using AMOS software verification analysis. The results show that the safety atmosphere, safety attitude, safety awareness and safety training all have negative effects on the unsafe behaviors, and the unsafe psychology is positively related to the unsafe behaviors. According to the results of the model analysis, the corresponding intervention countermeasures will have a positive effect on preventing accidents in coal mine.","PeriodicalId":113818,"journal":{"name":"Frontiers in Business, Economics and Management","volume":"37 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}