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Analisis Semiotika Brand Kusuma Beauty Clinic
CARAKA : Indonesian Journal of Communications Pub Date : 2020-12-31 DOI: 10.25008/CARAKA.V1I2.47
Bonita Widi Destyani
{"title":"Analisis Semiotika Brand Kusuma Beauty Clinic","authors":"Bonita Widi Destyani","doi":"10.25008/CARAKA.V1I2.47","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I2.47","url":null,"abstract":"Identitas perusahaan merupakan cerminan dari visi dan misi suatu perusahaan yang divisualisasikan dalam logo perusahaan. Dengan logo yang tepat, maka pesan mengenai identitas yang diinginkan perusahaan dapat terwakilkan dengan efektif. Salah satunya adalah klinik kecantikan Kusuma yang lebih dikenal dengan Kusuma Beauty Clinic yang menggunakan logo unik untuk mencerminkan visi misi perusahaan. Penelitian ini menggunakan metode analisis semiotika dari Roland Barthes. Hasil penelitian menunjukkan terdapat pemaknaan konotasi berbagai elemen pada logo Kusuma Beauty Clinic yang digambarkan sebagai tampak samping kupu-kupu yang membentuk siluet seorang wanita, yaitu sebuah proses metamorfosa menuju sesuatu yang indah, yang diartikan sebagai perubahan mencapai kesempurnaan. Logo dan font yang berwarna merah serta menunjukkan kesan dewasa dan berani. Keseluruhan elemen tersebut merujuk kepada nilai prestis pada logo Kusuma Beauty Clinic. Pemaknaan mitos pada logo Kusuma Beauty Clinic adalah mitos perbedaan dalam nilai prestis. Prestis menunjukkan diferensiasi dan strattifikasi di dalam tatanan masyarakat.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131962125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Konstruksi Pemberitaan Kompas.com dan Republika.co.id tentang Kebijakan Pasangan Turis Bukan Muhrim Menginap Sekamar di Arab Saudi 新闻建设罗盘网和Republika.co.id关于旅游者政策而不是住在沙特阿拉伯的Muhrim室友
CARAKA : Indonesian Journal of Communications Pub Date : 2020-12-31 DOI: 10.25008/caraka.v1i2.46
A. Suryana
{"title":"Konstruksi Pemberitaan Kompas.com dan Republika.co.id tentang Kebijakan Pasangan Turis Bukan Muhrim Menginap Sekamar di Arab Saudi","authors":"A. Suryana","doi":"10.25008/caraka.v1i2.46","DOIUrl":"https://doi.org/10.25008/caraka.v1i2.46","url":null,"abstract":"Arab Saudi merupakan negara ultrakonservatif yang menerapkan hukum Islam dalam perundang-undangannya di berbagai sektor termasuk sektor pariwisata. Arab Saudi mulai melirik sektor pariwisata dalam upaya keluar dari ketergantungan terhadap minyak bumi. Sebelum tahun 2018, banyak peraturan ketat yang mengekang perempuan di Arab Saudi, diantaranya larangan menyetir dan bepergian tanpa mahram. Sejumlah aturan ketat tersebut kini mengalami pelonggaran, salah satunya dihapusnya larangan pasangan bukan suami isteri menginap dalam satu kamar bagi turis asing yang datang ke Arab Saudi. Studi ini menganalisis pemberitaan kompas.com dan republika.co.id terkait kebijakan pemerintah Arab Saudi memperbolehkan pasangan turis asing bukan suami isteri menginap dalam satu kamar. Analisis yang digunakan adalah framing Zhongdang Pan dan dan Gerald M. Kosicki.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114294579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Play Victim dalam Lirik Lagu-Lagu Taylor Swift
CARAKA : Indonesian Journal of Communications Pub Date : 2020-12-31 DOI: 10.25008/CARAKA.V1I2.48
Deddy Muharman, Nindita Kartika, Megan Mercia
{"title":"Play Victim dalam Lirik Lagu-Lagu Taylor Swift","authors":"Deddy Muharman, Nindita Kartika, Megan Mercia","doi":"10.25008/CARAKA.V1I2.48","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I2.48","url":null,"abstract":"Taylor Swift, dituding melakukan playing victim dan berperan sebagai korban dari mantan kekasihnya. Hal ini terlihat dari lirik lagu yang dibuatnya setelah ia patah hati dan seakan ditujukan untuk mantan kekasihnya. Lagu tersebut antara lain Shake It Off, You Belong with Me, Blank Space, Love Story, dan I Knew You Were Trouble. Tujuan penelitian ini untuk mengetahui bagaimana Taylor Swift melakukan Play Victim melalui lagunya; mengetahui apakah penggemar Taylor Swift menyadari sang idola melakukan Play Victim dan apakah mereka tetap menjadi penggemar Taylor Swift setelah tahu apa yang dilakukan olehnya? Penelitian ini menggunakan metode kualitatif. Data primer diperoleh melalui wawancara mendalam dengan fans Taylor Swift dan data sekunder dari artikel majalah, website dan berita. Hasil penelitian menunjukkan, secara implisit Taylor Swift melakukan playing victim dan menjadi korban dari mantan kekasihnya. Dia juga merasa dirinya adalah korban dari ejekan dan cacian para haters-nya. Meski begitu, Taylor tidak peduli dengan apa yang dikatakan oleh orang lain. Menurutnya, tidak ada yang bisa mengatur opini atau perkataan orang lain.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124675336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Makna Simbolik Elemen-Elemen Lantai Teras Arupadhatu Candi Borobudur
CARAKA : Indonesian Journal of Communications Pub Date : 2020-12-30 DOI: 10.25008/CARAKA.V1I2.45
I. G. P. Darmayuda
{"title":"Makna Simbolik Elemen-Elemen Lantai Teras Arupadhatu Candi Borobudur","authors":"I. G. P. Darmayuda","doi":"10.25008/CARAKA.V1I2.45","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I2.45","url":null,"abstract":"Penelitian ini menganalisis makna simbolik elemen-elemen lantai teras Arupadhatu candi Borobudur menggunakan Semiotika Charles Sanders Peirce, dan Susanne Langger. Metode pendekatannya adalah kualitatif. Hasil penelitian adalah makna simbolis lantai teras Arupadhatu serta elemen-elemennya berdasarkan ajaran filosofis Buddha. Makna simbolik lantai teras Arupadhatu adalah unsur yang tak berwujud, merupakan simbol dari tahapan perjalanan spritual sang Buddha menuju kesempurnaan. Jalan menuju kesempurnaan disimbolkan dengan lantai teras melingkar bersusun tiga. Lantai teras lingkar terbawah adalah teras 7, lantai di atasnya teras 8. Di lantai teras 7 dan 8 terdapat stupa terawang belah ketupat, merupakan simbol dari jiwa yang masih terikat unsur-unsur pikiran dualisme. Di lantai teras 9 terdapat elemen stupa terawang bujur sangkar, merupakan simbol dari pencapaian keseimbangan jiwa, sehingga roh suci mampu masuk ke tahapan berikutnya menuju pencerahan tertinggi: sang roh suci berada di Alam kesunyata atau nirwana, terbebas dari ikatan reinkarnasi sesuai dengan tujuan utama ajaran Buddha. Perjalan akhir menuju ke-Buddhaan disimbolkan dengan elemen teras lantai 10, ditandai dengan elemen stupa Agung di puncak bangunan:  simbol dari alam semesta.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126616490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Komunikasi Organisasi pada Surat Kabar Harian Memo 组织通信执行的每日备忘录
CARAKA : Indonesian Journal of Communications Pub Date : 2020-12-30 DOI: 10.25008/caraka.v1i2.44
Wahyu Widiyaningrum, Ahmad Toni
{"title":"Implementasi Komunikasi Organisasi pada Surat Kabar Harian Memo","authors":"Wahyu Widiyaningrum, Ahmad Toni","doi":"10.25008/caraka.v1i2.44","DOIUrl":"https://doi.org/10.25008/caraka.v1i2.44","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui dan mendapatkan gambaran tentang komunikasi organisasi pada Surat Kabar Harian Koran Memo. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, pengumpulan data dilakukan dengan wawancara langsung, dan ketersediaan studi literatur. Hasil penelitian ini adalah: (1) Surat Kabar Harian Koran Memo memiliki budaya organisasi terbuka dengan sistem kontrol yang ketat; (2) Surat Kabar Harian Koran Memo mengoptimalkan komunikasi informal sebagai penyokong komunikasi formal; (3) Koran Kabar Harian Koran Memo tidak memiliki aliran komunikasi yang dominan untuk digunakan, melainkan menggunakan seluruh aliran komunikasi sesuai dengan situasi organisasi.; (4) Ada beberapa hambatan yang sering terjadi dalam proses arus komunikasi di Surat Kabar Harian Koran Memo, yaitu hambatan fisik, hambatan semantik dan hambatan psikologis dan sosial. ","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116833290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Strategi Komunikasi Humas dalam Memperbaiki Citra Kementerian Pemuda dan Olahraga 公共关系沟通策略，以改善青年和体育部的形象
CARAKA : Indonesian Journal of Communications Pub Date : 2020-06-27 DOI: 10.25008/caraka.v1i1.41
Meilissa Elviani, N. Karina
{"title":"Strategi Komunikasi Humas dalam Memperbaiki Citra Kementerian Pemuda dan Olahraga","authors":"Meilissa Elviani, N. Karina","doi":"10.25008/caraka.v1i1.41","DOIUrl":"https://doi.org/10.25008/caraka.v1i1.41","url":null,"abstract":"The red-handed arrest of Youth and Sports Ministry officials by the Corruption Eradication Commission at the end of 2018 once again put the government institution on the spotlight.  Corruption cases have always been under the spotlight particularly when they involve government institutions. The graft case involving officials of the Youth and Sports Ministry prompted its public relations service to adopt an appropriate strategy to prevent its image from deteriorating and instead to improve it. This research aims to see the strategy adopted by the ministry’s public relations service to address a crisis of public confidence. This research uses a qualitative method by collecting data through documentation studies.  Hopefully, this research will serve as a reference for other institutions that may face the same problem.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"521 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122223270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Media Sosial Komunitas untuk Meningkatkan Eksistensi Komunitas dalam Wacana Politik Pemilu Presiden 2019 社区社交媒体促进社区在2019年总统选举政治话语中的存在
CARAKA : Indonesian Journal of Communications Pub Date : 2020-06-27 DOI: 10.25008/CARAKA.V1I1.38
Vera Yuni Astuti, Ahmad Toni
{"title":"Media Sosial Komunitas untuk Meningkatkan Eksistensi Komunitas dalam Wacana Politik Pemilu Presiden 2019","authors":"Vera Yuni Astuti, Ahmad Toni","doi":"10.25008/CARAKA.V1I1.38","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I1.38","url":null,"abstract":"This research discusses NET.Good People community in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) as part of efforts to strengthen their existence in political discourse during the 2019 Presidential Election. The instagram-based NET.Good People community in Jabodetabek came up with a political discourse content to maintain the image of NET.TV in the community without taking side with one of the presidential candidate pairs but rather asking the public not to abstain from voting. This research uses qualitative approaches and Critical Discourse Analysis method with the variants of Norman Fairclough. The results of this research show that the NET.Good People community in Jabodetabek did not take side with one of the presidential candidate pairs in the 2019 election. However, this research highlighted the importance of community members to take part in politics without being an abstainer in the presidential election in line with the messages they have sent on the instragram.  The instagram messages were neutral and substantively called on the public to vote in the 2019 presidential election for the sake of a better Indonesia in the future.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123339252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Bertahan untuk Hidup: Konvergensi Pers Cetak dalam Industri Digital Media 生存:媒体数字产业的印刷术融合
CARAKA : Indonesian Journal of Communications Pub Date : 2020-06-27 DOI: 10.25008/CARAKA.V1I1.40
Mulyono Sri Hutomo
{"title":"Bertahan untuk Hidup: Konvergensi Pers Cetak dalam Industri Digital Media","authors":"Mulyono Sri Hutomo","doi":"10.25008/CARAKA.V1I1.40","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I1.40","url":null,"abstract":"Mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have survived by making various efficient efforts and diversifying their businesses.   The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done.   This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121728053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Personal Branding Psikolog Seto Mulyadi (Kak Seto) di Era Disrupsi Media
CARAKA : Indonesian Journal of Communications Pub Date : 2020-06-27 DOI: 10.25008/caraka.v1i1.37
Rina Juliastuti, Denik Iswardani Witarti
{"title":"Personal Branding Psikolog Seto Mulyadi (Kak Seto) di Era Disrupsi Media","authors":"Rina Juliastuti, Denik Iswardani Witarti","doi":"10.25008/caraka.v1i1.37","DOIUrl":"https://doi.org/10.25008/caraka.v1i1.37","url":null,"abstract":"The rapid technological development has made social media much sought-after in the public. Social media has been widely used in building personal branding. But this is not the case with child psychologist Kak Seto who has no personal account in any of social media platforms, while his activities in the world of children always become an attraction and have news value. The formulation of the problem in this research is how the personal branding of Kak Seto in the era of media disruption. The purpose of this research is to explain the activities of Kak Seto in the context of \"a friend of children\", reveal what media he uses, and analyze his personal branding in the era of media disruption. This study uses a constructivist paradigm, through qualitative approaches and descriptive research methods. A series of activities he carries out is seen from the conventional types of media he uses. From the results of the analysis in this study, it was proven that conventional media have a strong ability to build the personal branding of Kak Seto. The power of his personal branding which correlates with a good image to meet his expectation as a friend of children has been embedded in the minds of the community.","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125346258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Framing Pemberitaan BangkaPos.com tentang Razia Tambang Timah Illegal di Propinsi Bangka-Belitung 框架新闻网站关于突袭邦卡通省的非法锡矿
CARAKA : Indonesian Journal of Communications Pub Date : 2020-06-27 DOI: 10.25008/CARAKA.V1I1.39
Eko Tejo Marvianto, Ahmad Toni
{"title":"Framing Pemberitaan BangkaPos.com tentang Razia Tambang Timah Illegal di Propinsi Bangka-Belitung","authors":"Eko Tejo Marvianto, Ahmad Toni","doi":"10.25008/CARAKA.V1I1.39","DOIUrl":"https://doi.org/10.25008/CARAKA.V1I1.39","url":null,"abstract":"This research aims to see how the news framing of news portal BangkaPos.com in reporting a crackdown on illegal tin mining in its editions on November 2019 and March 9, 2020. The selection of news portal Bangkapos.com was based on the consideration that it is the only local daily newspaper that consistently reviews and reports the issue.  This research uses Zhongdan Pan and Gerald M. Kosicki framing model. This research was conducted through qualitative approaches based on constructivist paradigm. The results of this research suggest that the news framing points to power politics with regard to   a physical clash between miners and Public Order Agency (Satpol PP) personnel in Sijuk Village, Belitung Regency.     ","PeriodicalId":112069,"journal":{"name":"CARAKA : Indonesian Journal of Communications","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126096167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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