{"title":"Who is Your Best Friend?: Ranking Social Network Friends According to Trust Relationship","authors":"Xiaoming Li, Hui Fang, Q. Yang, Jie Zhang","doi":"10.1145/3209219.3209243","DOIUrl":"https://doi.org/10.1145/3209219.3209243","url":null,"abstract":"In online social networks (OSNs), e.g. Facebook, the relationship between users is binary, i.e., either friend (trust) or stranger (distrust). However, in real-world life, people always have different trust relationships with others (e.g., best friend, acquaintance, frenemy). For various applications such as social recommendation and semantic web, it is more worthwhile to know the trust strength between users. In this work, via a unique dataset obtained from a Facebook app and a carefully designed user study, we map trust values with users' online interactions, and thus build personalized trust models. For each individual, we learn her trust model via optimization on a ranking-oriented loss function. Experimental results demonstrate the superior of the proposed approach over state-of-the-art method and the good generalization ability of the approach.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125873289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adir Solomon, Ariel Bar, Chen Yanai, Bracha Shapira, L. Rokach
{"title":"Predict Demographic Information Using Word2vec on Spatial Trajectories","authors":"Adir Solomon, Ariel Bar, Chen Yanai, Bracha Shapira, L. Rokach","doi":"10.1145/3209219.3209224","DOIUrl":"https://doi.org/10.1145/3209219.3209224","url":null,"abstract":"Inferring socio-demographic attributes of users is an important and challenging task that could help with personalization, recommendation, advertising, etc. Sensor data collected from mobile devices can be utilized for inferring such attributes. Previous works have focused on combining different types of sensors, such as applications, accelerometer, GPS, battery, and many others, to achieve this task. In this study, we were able to infer attributes, such as gender, age, marital status, and whether the user has children, using solely the GPS sensor. We suggest a novel inference technique, which learns an embedding representation of preprocessed spatial GPS trajectories using an adaption of the Word2vec approach. Based on the embedding representation, we later train multiple classification models to achieve the inference goals. Our empirical results indicate that the suggested embedding approach outperforms a classification approach which does not take into consideration the embedding patterns. Experiments on real datasets collected from Android devices show that the proposed method achieves over 80% accuracy for various demographic prediction tasks.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127674486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Eudaimonic Modeling of Moviegoers","authors":"M. Tkalcic, B. Ferwerda","doi":"10.1145/3209219.3209249","DOIUrl":"https://doi.org/10.1145/3209219.3209249","url":null,"abstract":"One of the important aspects of movie-making is to trigger emotional responses in viewers. These emotional experiences can be divided into hedonic and eudaimonic. While the former are characterized as plain enjoyment, the latter deal with getting greater insight, self-reflection or contemplation. So far, modeling of user preferences about movies and personalization algorithms have largely ignored the eudaimonic aspect of the consumption of movies. In this paper we fill this gap by exploring what are the relationship between (i) eudaimonic and hedonic characteristics of movies, (ii) users' preferences and (iii) users' personality. Our results show that eudaimonic user profiling effectively divides users into pleasure-seekers and meaning-seekers.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129948479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kiemute Oyibo, I. Adaji, Rita Orji, Babatunde Olabenjo, Julita Vassileva
{"title":"Susceptibility to Persuasive Strategies: A Comparative Analysis of Nigerians vs. Canadians","authors":"Kiemute Oyibo, I. Adaji, Rita Orji, Babatunde Olabenjo, Julita Vassileva","doi":"10.1145/3209219.3209239","DOIUrl":"https://doi.org/10.1145/3209219.3209239","url":null,"abstract":"Personalizing persuasive technologies (PTs) is one of the hallmarks of a successful PT intervention. However, there is a lack of understanding of how Africans and North Americans differ or are similar in the susceptibility to persuasive strategies. To bridge this gap, we conducted a cross-cultural study among 284 subjects to investigate the moderating effect of culture on the susceptibility of users to Cialdini's principles of persuasion. Specifically, using Nigeria and Canada as a case study, we investigated how both groups vary in their levels of susceptibility to Authority, Commitment, Consensus, Liking, Reciprocity and Scarcity. The results of our analysis show that Nigerians are more susceptible to Authority and Scarcity than Canadians, while Canadians are more susceptible to Reciprocity, Liking and Consensus than Nigerians. However, both groups do not differ with respect to Commitment (the most persuasive strategy). Finally, we discussed our findings and mapped the most persuasive Cialdini's principles in each group to implementable persuasive strategies in the PT domain.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129374470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Berkovsky, R. Taib, Y. Hijikata, Pavel Braslavski, Bart P. Knijnenburg
{"title":"A Cross-Cultural Analysis of Trust in Recommender Systems","authors":"S. Berkovsky, R. Taib, Y. Hijikata, Pavel Braslavski, Bart P. Knijnenburg","doi":"10.1145/3209219.3209251","DOIUrl":"https://doi.org/10.1145/3209219.3209251","url":null,"abstract":"User system trust is critical to the uptake of recommendations, and several factors of trust have been identified and compared. In this paper we present a cross-cultural, crowdsourced study examining user perceptions of nine factors of trust and link the observed differences to trust development processes and cultural dimensions. While some factors consistently instil trust, others are preferred only in certain countries. Our findings and the discovered links are important for design of trusted recommender systems.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114533665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Energy Saving Recommendations and User Location Modeling in Commercial Buildings","authors":"Peter Wei, S. Xia, Xiaofan Jiang","doi":"10.1145/3209219.3209244","DOIUrl":"https://doi.org/10.1145/3209219.3209244","url":null,"abstract":"Commercial buildings consume a large portion of the total electricity in the United States. One method for energy saving in commercial buildings targets inefficiencies of unoccupied spaces by relaxing the setpoint temperature. However, energy savings are severely limited when occupants are assumed to be \"immovable objects\"; instead, by encouraging occupant participation in the optimization, a much greater amount of energy savings can be achieved. In this work, we build on this idea and introduce energy saving recommendations based on occupant location. We introduce two types of energy saving recommendations based on location: move recommendations, which recommends the occupant to move from one space to another, and shift schedule recommendations, which recommends the occupant to arrive or depart a set amount of time earlier or later. To investigate the effects of the energy saving recommendations, we introduced a tightly coupled system composing of a simulator and a recommender system. Simulations in our building testbed revealed that energy saving recommendations coupled with occupancy-based HVAC energy management saves 25% more energy than occupancy-based HVAC energy management alone.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125609331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring Users' Perception of Rating Summary Statistics","authors":"Ludovik Çoba, M. Zanker, L. Rook, P. Symeonidis","doi":"10.1145/3209219.3209256","DOIUrl":"https://doi.org/10.1145/3209219.3209256","url":null,"abstract":"Collaborative filtering systems heavily depend on user feedback expressed in product ratings to select and rank items to recommend. These summary statistics of rating values carry two important descriptors about the assessed items, namely the total number of ratings and the mean rating value. In this study we explore how these two signals influence the decisions of online users based on choice-based conjoint experiments. Results show that users are more inclined to follow the mean indicator as opposed to the total number of ratings. Empirical results can serve as an input to developing algorithms that foster items with a, consequently, higher probability of choice based on their rating summarizations or their it explainability due to these ratings when ranking recommendations.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126823685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Co-embeddings for Student Modeling in Virtual Learning Environments","authors":"Milagro Teruel, L. A. Alemany","doi":"10.1145/3209219.3209227","DOIUrl":"https://doi.org/10.1145/3209219.3209227","url":null,"abstract":"We present a neural architecture to model student behavior in virtual educational environments using purely unsupervised information. A crucial part of this architecture is the optimization of a joint embedding function to represent both students and course elements into a single shared space. This joint representation is more adequate than disjoint representations because it elicits insights on the relations between students and contents. Moreover, the model is trained only with interactions of the student with online learning platforms, without requiring any additional manual labeling by experts. We obtain state-of-the-art results using this approach in two types of task: first, dropout prediction in online courses (MOOCs), and second Knowledge Tracing in Intelligent Tutoring Systems (ITS). We explore how the deep architecture is flexible enough to capture variables related to different phenomena, such as engagement or skill mastery.","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123701628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: Keynote Address II","authors":"Tanja Mitrovic","doi":"10.1145/3258609","DOIUrl":"https://doi.org/10.1145/3258609","url":null,"abstract":"","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125034461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Session details: Personalized Recommender Systems I","authors":"M. Tkalcic","doi":"10.1145/3258604","DOIUrl":"https://doi.org/10.1145/3258604","url":null,"abstract":"","PeriodicalId":110331,"journal":{"name":"Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124704786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}