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Markenkommunikation und Beziehungsmarketing最新文献

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Einleitung
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_1
A. Schneider
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引用次数: 0
Empirische Untersuchung 实证研究
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_5
A. Schneider
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引用次数: 0
Diskussion der Ergebnisse 讨论结果
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_6
A. Schneider
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引用次数: 0
Fazit und Ausblick 结论与前景
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_7
A. Schneider
{"title":"Fazit und Ausblick","authors":"A. Schneider","doi":"10.1007/978-3-658-24964-9_7","DOIUrl":"https://doi.org/10.1007/978-3-658-24964-9_7","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115183693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entwicklung des theoretisch-konzeptionellen Bezugsrahmens 发展理论和概念框架
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_4
A. Schneider
{"title":"Entwicklung des theoretisch-konzeptionellen Bezugsrahmens","authors":"A. Schneider","doi":"10.1007/978-3-658-24964-9_4","DOIUrl":"https://doi.org/10.1007/978-3-658-24964-9_4","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131083625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Showrooming im stationären Facheinzelhandel
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_2
A. Schneider
{"title":"Showrooming im stationären Facheinzelhandel","authors":"A. Schneider","doi":"10.1007/978-3-658-24964-9_2","DOIUrl":"https://doi.org/10.1007/978-3-658-24964-9_2","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131204191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Theoretische Grundlagen zur Erklärung des Showroomings 表演秀的理论基础
Markenkommunikation und Beziehungsmarketing Pub Date : 2018-12-29 DOI: 10.1007/978-3-658-24964-9_3
A. Schneider
{"title":"Theoretische Grundlagen zur Erklärung des Showroomings","authors":"A. Schneider","doi":"10.1007/978-3-658-24964-9_3","DOIUrl":"https://doi.org/10.1007/978-3-658-24964-9_3","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129184678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Eventforschung Eventforschung
Markenkommunikation und Beziehungsmarketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-27652-2
{"title":"Eventforschung","authors":"","doi":"10.1007/978-3-658-27652-2","DOIUrl":"https://doi.org/10.1007/978-3-658-27652-2","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134402552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Regionale Erfolgsfaktoren entlang des Gründungsprozesses 沿着启动过程中的区域成功因素
Markenkommunikation und Beziehungsmarketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-34702-4
J. Hess
{"title":"Regionale Erfolgsfaktoren entlang des Gründungsprozesses","authors":"J. Hess","doi":"10.1007/978-3-658-34702-4","DOIUrl":"https://doi.org/10.1007/978-3-658-34702-4","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132032552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Theoretical Background 理论背景
Markenkommunikation und Beziehungsmarketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-31178-0_2
C. Vellnagel
{"title":"Theoretical Background","authors":"C. Vellnagel","doi":"10.1007/978-3-658-31178-0_2","DOIUrl":"https://doi.org/10.1007/978-3-658-31178-0_2","url":null,"abstract":"","PeriodicalId":109433,"journal":{"name":"Markenkommunikation und Beziehungsmarketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114432775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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