MKTG: Culture & Consumer Behavior (Topic)最新文献

Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery 量化组合理论:一个概念、经验和数据驱动的方法来指导发现

MKTG: Culture & Consumer Behavior (Topic) Pub Date : 2020-07-19 DOI: 10.2139/ssrn.3754935

T. Novak, D. Hoffman

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引用次数: 0

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data 学习和可视化结构化物联网交互数据潜在语言的计算社会科学框架

MKTG: Culture & Consumer Behavior (Topic) Pub Date : 2018-10-31 DOI: 10.2139/ssrn.3278045

T. Novak, D. Hoffman

{"title":"A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data","authors":"T. Novak, D. Hoffman","doi":"10.2139/ssrn.3278045","DOIUrl":"https://doi.org/10.2139/ssrn.3278045","url":null,"abstract":"The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In this paper, we develop a computational social science framework, grounded in assemblage theory concepts, to extract the shape and structure of consumer experience from the language of IoT interactions rendered as structured text. Our multi-stage framework uniquely integrates methods from computational linguistics (word2vec), unsupervised machine learning (t-SNE), and computational topology (topological data analysis) to: 1) identify and visualize the structure of the segments of consumer experience based on the similarity between IoT interaction events, and 2) for any given IoT interaction event, discover similar events that can further exploit current use and help explore new uses. Because the results are extracted from the actual interactions consumers engage in when they connect devices and services together, in the language in which they connect them, our framework can help consumers expand their use of the IoT and help marketers better target their marketing and communications programs and product and business development efforts.","PeriodicalId":107264,"journal":{"name":"MKTG: Culture & Consumer Behavior (Topic)","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126162705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə İstiqamətləri (Improvement Directions of Food Industry of the Republic of Azerbaijan) Az / rbaycan Respublikasinin Yeyinti S / nayesinin T / kmill / dirm / İstiqam / tl / ri(阿塞拜疆共和国食品工业改进方向)

MKTG: Culture & Consumer Behavior (Topic) Pub Date : 2016-03-07 DOI: 10.2139/SSRN.2743074

Seymur M. Guliyev, R. Abutalibov

{"title":"Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə İstiqamətləri (Improvement Directions of Food Industry of the Republic of Azerbaijan)","authors":"Seymur M. Guliyev, R. Abutalibov","doi":"10.2139/SSRN.2743074","DOIUrl":"https://doi.org/10.2139/SSRN.2743074","url":null,"abstract":"Azerbaijani Abstract: Olkə iqtisadiyyatinin əsas sənayelərindən biri yeyinti sənayesidir və Azərbaycan Respublikasinin yeyinti sənayesidə olkə iqtisadiyyatinin əsasini təskil edən sənayelərdəndir. Azərbaycan mustəqilliyini əldə etdikdən sonra digər sənayelər kimi yeyinti sənayesi də inkisaf etməyə basladi. Məhz bunun nəticəsində Azərbaycanin yeyinti və qida sənayesinin idxaldan asililigi getdikcə azalmaga baslamisdir. Azərbaycanin təbii resurslarinin bollugu yeyinti sənayesini stimullasdirir. Olkə rəhbərliyinin dəstəyi ilə mutəmadi olaraq təsdiq edilən dovlət proqramlari və təskil edilən yeyinti və qida sərgiləri olkənin yeyinti sənayesinin sabit və adekvat ərzaq təklifinin formalasdirilmasina, səmərəli istehsal və satis infrastrukturunun yaradilmasina, ərzaq məhsullarinin keyfiyyətinə nəzarət sisteminin təkmilləsdirilməsinə və hər bir vətəndasin ərzaq təhlukəsizliyinin təmin olunmasina yonəldilmisdir.English Abstract: Food industry is one of the main industries of a country economy, hence food industry is one of the fundamental industries of Azerbaijan economy. After Azerbaijan gains its independency, food industry started to develop like other industries. As a result of it, dependency on import started to decrease. Having great natural resources encourage country’s food industry. Frequently confirmed state programs and organized food exhibitions by the government allow forming an adequate product supply, creating effective production and sales infrastructure, improving controlling systems for product quality and food security for each citizen of the country.","PeriodicalId":107264,"journal":{"name":"MKTG: Culture & Consumer Behavior (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130349832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Study and Analysis of Standards of Five-Star Hotels Compared to the Dimensions of Luxury 五星级酒店标准与奢华维度的比较研究与分析

MKTG: Culture & Consumer Behavior (Topic) Pub Date : 2014-09-18 DOI: 10.2139/ssrn.2546765

Salma Zneidi, Nessrine Khazmi, T. Abdellatif

引用次数: 0

A Concept Analysis of Modern and Conventional Branding Models 现代与传统品牌模式的概念分析

MKTG: Culture & Consumer Behavior (Topic) Pub Date : 2013-09-04 DOI: 10.2139/ssrn.2320403

Gaurav Gupta

引用次数: 0