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Australasian Marketing Journal (amj)最新文献

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Provisioning Systems in Transition: A New Zealand Based Study of Co-Existing Logics, Values and Power Over in Emerging DER Systems 转型中的供给系统:基于新西兰的新兴DER系统中共存逻辑、价值和权力的研究
Australasian Marketing Journal (amj) Pub Date : 2023-10-24 DOI: 10.1177/14413582231203712
Michelle Renton, Valerie Hooper
{"title":"Provisioning Systems in Transition: A New Zealand Based Study of Co-Existing Logics, Values and Power Over in Emerging DER Systems","authors":"Michelle Renton, Valerie Hooper","doi":"10.1177/14413582231203712","DOIUrl":"https://doi.org/10.1177/14413582231203712","url":null,"abstract":"Using case-based thematic analysis, this paper explores Layton and Domegan’s description of change and adaptation within provisioning systems. A 2017 consultation project on the use of Distributed Electricity Resources (DER) within New Zealand’s electricity provisioning system is examined. The project sought industry input into the institutional context required for DER to become an aid to electrification pathways and assist the country to reach carbon zero by 2050. Findings highlight tensions arising from multiple co-existing logics, norms, values and power bases within the electricity provisioning system. Findings also suggest that tensions between supply and market actors combine to stall system-wide acceptance of DER, despite all actors acknowledging its future role in creating additional renewable electricity resources. The paper emphasises the necessity of recognising the political dimensions of power in decision making within transitioning provisioning systems.","PeriodicalId":106793,"journal":{"name":"Australasian Marketing Journal (amj)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135267358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Doing Difference: The Bright Side, Dark Side, and Unexpected 做不同:光明的一面，黑暗的一面，和意想不到的
Australasian Marketing Journal (amj) Pub Date : 2023-09-12 DOI: 10.1177/14413582231199264
Marcus Phipps, Fang-Chi Lu, Liliana Bove
{"title":"Doing Difference: The Bright Side, Dark Side, and Unexpected","authors":"Marcus Phipps, Fang-Chi Lu, Liliana Bove","doi":"10.1177/14413582231199264","DOIUrl":"https://doi.org/10.1177/14413582231199264","url":null,"abstract":"Entities, including organisations, brands and individuals, pursue a strategy of difference (a way to be dissimilar to others) to improve their performance outcomes and well-being. In this editorial, we introduce five research articles and two expert commentaries that examine some aspects of such difference. We further highlight the challenges that consumers face when taking action to meet the goal of difference. Using activity theory and its associated systemic framework, we uncover three contradictions (community, power and knowledge) that manifest as tensions or conflicts as consumers navigate difference. Being aware of these contradictions assists marketers in capitalising on the bright side, preparing for the unexpected and avoiding the dark side of consumers’ efforts towards difference. We also suggest a research agenda to stimulate future scholarship on difference.","PeriodicalId":106793,"journal":{"name":"Australasian Marketing Journal (amj)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135830092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews 阅读字里行间:通过在线评论了解颠覆性技术的客户体验
Australasian Marketing Journal (amj) Pub Date : 2021-03-09 DOI: 10.1177/1839334921999487
Jeandri Robertson, Caitlin C. Ferreira, Jeannette Paschen
{"title":"Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews","authors":"Jeandri Robertson, Caitlin C. Ferreira, Jeannette Paschen","doi":"10.1177/1839334921999487","DOIUrl":"https://doi.org/10.1177/1839334921999487","url":null,"abstract":"A customer’s experience with a brand, as evidenced in online customer reviews, has attracted multidisciplinary scholarly attention. Customer experience plays an important role as an antecedent to b...","PeriodicalId":106793,"journal":{"name":"Australasian Marketing Journal (amj)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131396355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Commentary: Opportunities and challenges of technology in relationship marketing 评论:技术在关系营销中的机遇与挑战
Australasian Marketing Journal (amj) Pub Date : 2020-07-18 DOI: 10.1016/j.ausmj.2020.07.003
Lena Steinhoff, Robert W. Palmatier
{"title":"Commentary: Opportunities and challenges of technology in relationship marketing","authors":"Lena Steinhoff, Robert W. Palmatier","doi":"10.1016/j.ausmj.2020.07.003","DOIUrl":"https://doi.org/10.1016/j.ausmj.2020.07.003","url":null,"abstract":"","PeriodicalId":106793,"journal":{"name":"Australasian Marketing Journal (amj)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129711051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
WITHDRAWN: Factor-based structural equation modeling with WarpPLS 撤回:基于因子的WarpPLS结构方程建模
Australasian Marketing Journal (amj) Pub Date : 2019-01-03 DOI: 10.1016/J.AUSMJ.2018.12.002
N. Kock
{"title":"WITHDRAWN: Factor-based structural equation modeling with WarpPLS","authors":"N. Kock","doi":"10.1016/J.AUSMJ.2018.12.002","DOIUrl":"https://doi.org/10.1016/J.AUSMJ.2018.12.002","url":null,"abstract":"","PeriodicalId":106793,"journal":{"name":"Australasian Marketing Journal (amj)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128537806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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