İletişim Kuram ve Araştırma Dergisi最新文献

{"title":"METAPHORS OF ADVERTISING ASSOCIATE DEGREE PROGRAM STUDENTS REGARDING CREATIVITY","authors":"Elvan Özaydin","doi":"10.47998/ikad.1067001","DOIUrl":"https://doi.org/10.47998/ikad.1067001","url":null,"abstract":"This research was carried out in order to reveal the perceptions of the students of the advertising program about the concept of creativity through metaphors. The study group of the research consists of first-year students who took the \"creative thinking methods and techniques\" course for the first time in the spring semester of 2019, in the Vocational School of Social Sciences, Advertising Program of Amasya University. The purpose of choosing the first year students of the advertising program is that the creativity is an important skill sought for their profession. The design of the research, which is a qualitative study, is phenomenology. Content analysis method was used in the analysis of the collected data. Students were asked to complete the given sentences “Creativity is like …. Because…”. Participating students were expected to produce a metaphor that revealed their perceptions of the concept of creativity. Of the 54 data collection tools, 50 were evaluated. \u0000As a result of the research, the metaphors produced by the students of the advertising program about how they sense creativity were evaluated and grouped in seven different categories. Distribution of metaphors on the basis of categories; change/transformation (14), freedom (11), originality (8), exploring (6), eternity (5), uncertainty (4), hope (2). The metaphors most produced by students; sky (3), freedom (3), baby (3), bird (3). Research findings reveal that while students generally describe creativity with positive symbols, they mostly see it as a source of change/transformation, freedom and originality. It can be said that these results are guiding for creativity education.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"252 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131788846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reklamlara Yönelik Algı ve Kuşaklar: X, Y ve Z Kuşaklararası Karşılaştırması","authors":"Mehmet Karanfi̇loğlu, M. Sağlam, Fusun Topsumer","doi":"10.47998/ikad.1057266","DOIUrl":"https://doi.org/10.47998/ikad.1057266","url":null,"abstract":"The advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed in the axis of technological developments. By the time advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today's new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. The combination of the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a reasonably new and diverse audience, defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, hitherto have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, advertising and intergenerational perception have been comprehended in depth. Those generations demand adaption to this new-tech period. Obtaining findings were subjected to content analysis, and three themes have been achieved: Concerns of Current Circumstances, The Inconvenience of Ads, and Advertising and Public Relations: Digitalization of the Profession.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131042546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Research on Freelancers as Digital Advertising Practitioners","authors":"S. Yıldız","doi":"10.47998/ikad.1114445","DOIUrl":"https://doi.org/10.47998/ikad.1114445","url":null,"abstract":"Digital media not only transforms advertising content and format but also influences the actors of the industry and the way they work. One of these influences is the increase of freelance work in advertising. This study aims to examine the freelance model in advertising and related marketing communications by focusing on procedures, creativity, productivity, labor, and entrepreneurship and to discuss the advantages and disadvantages of the model. We adopted the qualitative approach for the research and conducted semi-structured in-depth interviews with ten (four females and six males) freelancers, aged 22 to 36. The sample represents the creative, data-driven, and project managing aspects of advertising practices. The research reveals the prevalence of freelance work in terms of both business size and sectoral diversity. Some of the main findings highlight the importance of digital technologies, online labor platforms, heterarchical organization, and ephemerality of the work. Social isolation and intense competition on digital platforms stand out among the primary problems of freelance work. In terms of labor economics, freelancers depict themselves in a journey from the labor side to entrepreneurship.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133499357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Netflix and Chill: Yeni Hedonistik Ürün'ü kullanan Türk Z kuşağı izleyicilerinin bir Analizi","authors":"Xheni Simaku","doi":"10.47998/ikad.1004162","DOIUrl":"https://doi.org/10.47998/ikad.1004162","url":null,"abstract":"In the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation regularly. Netflix, as a creation of the digitalization McDonald,&Smith-Rowsey (2016) with the term \"the Netflix effect,” introduces a pioneering role of the platform in the streaming culture of recommendation, immediate delivery, and custom-personalized production. The algorithms and the Netflix mechanisms are designed to capitalize on the viewer's activities and to maximize the time spent on the platform; they are highly effective. With this platform, a new well-known brand was born, and with those new hedonistic consumers, the “Netflix and Chill” motto legalizes and emphasizes the brand by creating a new sort of cultural taste in a society where the emotional side of consumption is becoming more and more prominent. In this context, this paper aims to observe Turkish students' hedonistic behavior in Netflix binge-watching. A reception study will be done using focus groups; four different focus groups will be monitored. Each of these groups consisted of five Netflix viewers belonging to generation Z. The study will show the degree of viewers' hedonism and on the self-perception about it.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124057629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Analysis of Column Writing: Focused Topics, Actors and Diversity in the Text","authors":"Göksel Basmaci","doi":"10.47998/ikad.1100082","DOIUrl":"https://doi.org/10.47998/ikad.1100082","url":null,"abstract":"Among the most important texts of newspapers and magazines, columns are written in areas such as politics, economics, sports, culture and art, health, education and technology. The expertise of columnists in a field with a wide range of content is decisive for the nature of the text. However, nowadays it seems that the authors write about everything and focus on different topics within a single text. It is also a problem that columnists always present narratives through the same actors. In this study, the diversity of the topics that the columnists focus on, the actors who stand out in the column articles and the number of topics in the text were examined. The research aimed at identifying the current problems in column writing is important because it shows the status of columnists in the most widely read newspapers in Turkey. A sample of columnists from the most sold newspapers was selected in February. Accordingly, 89 texts written by authors Abdulkadir Selvi (Hürriyet), Emin Çölaşan (Sözcü), Hilal Kaplan (Sabah), Rauf Tamer (Posta), Tunca Bengin (Milliyet) between 01.02.2022 and 28.02.2022 were analyzed. In the study where the content analysis method was used, the texts related to politics and foreign policy were highlighted in the columns. It has been seen that the prominent political actors are Recep Tayyip Erdoğan, Kemal Kılıçdaroğlu and Ekrem İmamoğlu. As a result of the studies conducted on in-text diversity, it was found that a single topic was discussed in 67 columns, and two different topics were examined in 18 texts. Based on what has been learned, it is very possible that deep analyzes will be compiled in the relevant information of the texts, although the books mainly focus on the subject of politics, the same political actors, and a single planning is included in the articles.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133399068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANTI-VACCINE SOCIAL MEDIA AND CONSPİRACY THEORIES DURING THE CORONAVIRUS PANDEMIC PERIOD","authors":"K. Değer","doi":"10.47998/ikad.1070190","DOIUrl":"https://doi.org/10.47998/ikad.1070190","url":null,"abstract":"Conspiracy theories, whose truth or falsity cannot be concluded, circulate especially in times of uncertainty and are adopted by a significant part of the society. Conspiracy theories, with the belief system they bring, have an important place in shaping people's attitudes and behaviors towards a problem or issue in times of crisis. One of the biggest factors preventing the achievement of the targets set in the vaccination campaigns during the Covid 19 pandemic process is the organized structuring of the vaccine opponents, especially in social media. In this direction, it is aimed to determine which conspiracy theories the anti-vaccine people try to support their approaches in the messages they use on social media platforms and share with other online users. In the research, content analysis method is used over the messages in the #Aşıolmayacağım, #Aşızorbalığıdiren, #Aşıdegilbiyolojiksilah and #Aşıyahayır between 1-30 September. In the first part of the study, conspiracy theories and social media issues are emphasized during the Covid 19 pandemic, while in the second part the content of the conspiracy theories shared by anti-vaccine opponents to support their views is tried to be determined by content analysis method.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121438659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Story Elements In Dıgıtal Platform Serıes As a Narratıve Genre: A Rewıev On \"Kulüp\" Serıes","authors":"Derya Nacaroğlu","doi":"10.47998/ikad.1100911","DOIUrl":"https://doi.org/10.47998/ikad.1100911","url":null,"abstract":"This study examines the three most important elements of the narrative; it aims to analyze these three elements, which form the essence of storytelling, through a series of digital platforms by analyzing them in the context of time, space and people. It may be possible to look at the content production on digital platforms, which develop a different storytelling than the traditional one, in the context of narrative, and thus, it may be possible to make an assessment of what kind of space these environments create, as well as to produce new stories in the genre of serial narrative specific to these three unchanging and fundamental elements of the narrative. Unlike traditional television series, it is not accessible to viewers from all walks of society; on the other hand, this study on narrative locations on a series selected from digital platforms, whose existence is felt every day with a sense of mystery and curiosity, and whose name is encountered on various platforms and when a different aspect is spoken, aims to reveal the differences in the spirit of the narrative on an independent platform. This study is a descriptive and structuralist study, which includes analyzing the time, place and characters of the story (narrative heroes) within the framework of narrative theory regarding the basic elements of the narrative, on a ground based on narrative.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126818371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reminders and Social Reflections of the “Kulüp” Series in the Context of the Memory Concept","authors":"Sinem Tuna","doi":"10.47998/ikad.1065917","DOIUrl":"https://doi.org/10.47998/ikad.1065917","url":null,"abstract":"Just as beginnings and endings direct the course of history, it also leaves traces in individual or social memory layers. The 20th century, in which memory studies are given importance, interdisciplinary researches are carried out, and human is the main element based on the results of these researches, is a period in which historiography was reshaped. Handling memory as a kind of remembering mechanism, in other words, carrying the signs of the transition from oral culture to written culture, making the abstract visible by turning into concrete ensures that the memory is kept alive even more. While the reality behind the image expresses the subjectivity of individual memory inferences, it also exhibits the objective units of collective memory. The history of humanity almost opens its doors to future times and generations. In memory, details, myths, tales, and epics bearing the traces of oral culture are followed by places, manuscripts, and works of art transitioning to written culture. Technological opportunities have brought a memory to a digital dimension, and archives using image language have been created. Human expressions that stand out from frames were embodied on the white screen. The power and popularity of the art of cinema to influence large audiences in a short time have led to its use as a frequently preferred tool in memory formations. Timelessness in the expression language of cinema can take the audience on a journey through memory layers. Television using the power of cinema and today’s digital broadcasting platforms also produces original productions by referring to the memory of different societal perspectives. “Kulüp” series, which is among the original productions of Netflix, the digital broadcasting platform with the highest share of views in the world and Turkey, conveys the defining features of the period from the perspective of Sephardic Jews, shedding light on 1950s Turkey and specifically Istanbul’s Beyoğlu district, where predominantly non-Muslims lived. The 10 episodes of the Kulüp series that constitute the study’s sample will be analyzed according to the typical case sampling method, which is one of the purposive sampling methods used in qualitative research. The “time,” “space,\" “minorities,” and “belief” factors determined for typical sampling will enable us to reveal the social reflections of memory formation on the subject of the study.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128817701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Religion Journalism and Religion News","authors":"Muzaffer Şahi̇n, Zakir Avşar","doi":"10.47998/ikad.1088273","DOIUrl":"https://doi.org/10.47998/ikad.1088273","url":null,"abstract":"The subjects of politics, economy, and sports which affect societies the most, have become important areas of journalism with expert editorship and news reporting. On the other hand, religion journalism, which affects societies more deeply and comprehensively compared to other subjects, lacks the expertise in editorship, reporting, and news production. In this article, religion journalism and basic approaches to religion news are discussed. In addition to the findings of the research on religion journalism and religion news, the publication policies of three different newspapers in Turkey were analyzed.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127083855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformatıon Of The Celebrity İn The New Media Age: A Revıew On Micro Celebrity (Influencers)","authors":"Zeynep Biricik","doi":"10.47998/ikad.1048966","DOIUrl":"https://doi.org/10.47998/ikad.1048966","url":null,"abstract":"From the moment of existence of man there is a desire to be liked, to be known and to be famous. In the process from the past to the present, individuals are somehow recognized and sought ways to become fame. Economic and technological developments in the world and in our country and the phenomenon of globalization have changed the social structure. With the development of mass media, the ways that make it possible for individuals to be known and become famous have been opened. Especially the quantitative proliferation of television with private channels, competition programs, reality shows, TV series have enabled ordinary people to reach fame. Over time, the concept of fame has evolved to include new forms of fame emerging with every new technology. In the increasingly digital world today, we are witnessing the extraordinary growth of a new generation of fame type known as social media influencers, which have earned their reputation through social media. While social media is shaped by the culture of fame, it also shapes the culture of fame. In this context, it is aimed to examine that social media has changed the culture of fame and that ordinary people reach fame through social media. By considering the period in which the concept of fame emerged and its relation in the context of communication technologies, Instagram micro-reputations, which are among social media celebrities, have been examined. Social media applications that enable ordinary people to become famous allow people to be known and become famous by making them famous. These people reach a high number of followers in various fields and influence them with their posts and also become opinion leaders. At the same time, they try to maintain their follower numbers by interacting with their followers and sharing sections of their private lives.","PeriodicalId":105102,"journal":{"name":"İletişim Kuram ve Araştırma Dergisi","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129723237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}