McDonough: Marketing & International Business (Topic)最新文献

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Organizational Buying Behavior: Where We Have Been and Where We Need to Go 组织购买行为:我们已经做了什么，我们需要去哪里

McDonough: Marketing & International Business (Topic) Pub Date : 2011-12-11 DOI: 10.2139/ssrn.1993207

Robert E. Spekman, R. Thomas

引用次数: 1

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data 从情境相关的调查数据中估计多个消费者细分理想点

McDonough: Marketing & International Business (Topic) Pub Date : 2008-06-01 DOI: 10.1086/529534

W. DeSarbo, S. Atalay, D. Lebaron, Simon J. Blanchard

引用次数: 22

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research 一种用于市场研究的同时分割、目标和定位(STP分析)的新的空间分类方法

McDonough: Marketing & International Business (Topic) Pub Date : 1900-01-01 DOI: 10.1108/S1548-6435(2008)0000005008

W. DeSarbo, Simon J. Blanchard, S. Atalay

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引用次数: 6