Jurnal Bisnis Terapan最新文献_第4页

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT XL AXIATA TBK DI KOTA PALEMBANG 推广包对PALEMBANG的PT XL ashata TBK的购买决定的影响

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4790

Yuni Adinda Putri, Sulbahri Madjir

{"title":"PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT XL AXIATA TBK DI KOTA PALEMBANG","authors":"Yuni Adinda Putri, Sulbahri Madjir","doi":"10.24123/jbt.v6i1.4790","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4790","url":null,"abstract":"The competition of cellular operators in fighting over consumers in order to maintain market share will be expected to occur continuously in the future. In the era of globalization, many new industries have emerged, but many companies have closed. Therefore, to maintain its existence the company must have good marketing. Marketing is the most important factor to increase product sales. One of the strategies is to carry out promotional activities for their products. This mix is the most appropriate way according to management will meet the needs of the target market as a whole. The promotion mix includes, advertising, personal selling, sales promotion, public relations, and direct marketing. The purpose of the study was to determine the effect of the promotion mix variable on purchasing decisions at PT XL Axiata Tbk in Palembang City. The method used is a quantitative method. Data collection was carried out by non-probability sampling technique with sampling technique, namely incidental sampling. The results obtained that the most dominant independent variable influencing the decision to use the XL card (Y) in the city of Palembang is the sales promotion variable (X3) seen by the largest regression coefficient value.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SP4N-LAPOR AS AN ONLINE INFORMATION AND COMMUNICATION SERVICE FOR THE PEOPLE OF PONOROGO REGENCY Sp4n-lapor是为波诺罗戈摄政人民提供的在线信息和通信服务

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4871

Ambarsari Hasnaa Nur Azizah Hasnaa, Barnad

{"title":"SP4N-LAPOR AS AN ONLINE INFORMATION AND COMMUNICATION SERVICE FOR THE PEOPLE OF PONOROGO REGENCY","authors":"Ambarsari Hasnaa Nur Azizah Hasnaa, Barnad","doi":"10.24123/jbt.v6i1.4871","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4871","url":null,"abstract":"SP4N-LAPOR is a facility provided to provide information and seek information from the public on the performance of the government. This facility is made based on the mandate of the Law of the Republic of Indonesia. The Ponorogo Regional Government since 2017 has provided this facility. Narrative research is used to determine the quality of service utilization of LAPOR and the follow-up of the data that has been collected by this facility. The research method used are surveys, observation, and interviews. The survey was conducted on people who use SP4N-LAPOR facilities and come to the offices of Regional Apparatus Organizations. The number of survey data obtained is 162 units. The results of statistically processing the data according to the guidelines of the PANRB Ministerial Regulation of the Republic of Indonesia number 14 of 2017 obtained an average value of 81.56. This value indicates that the service quality is included in the good category. Observation and interview methods were conducted on employees who are responsible for processing complaint data made by the public through SP4N-LAPOR. The performance of the employee affects the time for problem-solving, while the community demands that problems that occur immediately be followed up. Obstacles like this will make a poor assessment of the performance of services that have been provided by the government. This fact is in accordance with the value of the questionnaire for handling complaints, suggestions, and inputs, which is 2.895 which is included in the poor category.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132780435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFEKTIFITAS DAN PEMANFAATAN INSENTIF PAJAK PADA UMKM PADA MASA PANDEMI COVID-19 在COVID-19大流行期间，UMKM的有效性和税收优惠利用

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4722

R. Kartika, Iswardi

引用次数: 1

PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI 流行性感冒在流感大流行期间增加产品销售方面的作用

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4874

Lingga Yuliana, Adrian A. Wijanarko, Andri Mat Raharjo, Sri Harnanih, Maya Firdiana

引用次数: 2

TANTANGAN DAN PELUANG PANDEMI COVID19 PADA TAMAN SAFARI PRIGEN BESERTA PENGELOLAANNYA PRIGEN野生动物园及其管理对COVID19大流行的挑战和机会

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4816

Irenecn, Erna Andajani, Siti Rahayu

{"title":"TANTANGAN DAN PELUANG PANDEMI COVID19 PADA TAMAN SAFARI PRIGEN BESERTA PENGELOLAANNYA","authors":"Irenecn, Erna Andajani, Siti Rahayu","doi":"10.24123/jbt.v6i1.4816","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4816","url":null,"abstract":"The COVID-19 pandemic has become the center of attention in all countries, including Indonesia. The unprecedented pandemic has made the tourism sector sluggish. Even though the tourism sector is an important sector for the Indonesian state, such as its large contribution to Gross Domestic Product (GDP), foreign exchange, the creation of new jobs, and many more. This unprecedented phenomenon has become the main objective of the research, namely to explore the challenges and opportunities during COVID19 on tourist attractions, especially at the Taman Safari Prigen, and impacts both positive and negative, which are closely related to tourist visits, and their management, giving rise to new prepositions. This study uses a qualitative method with a phenomenological approach. The paradigm used is interpretivism. The data of this research was obtained from primary data with a semi-structured interview method, which was carried out with internal and external parties at Taman Safari Prigen. The results of this study highlight the various challenges and opportunities faced by Taman Safari Prigen during the total closure of tourist attractions and reopening due to government regulations. Other challenges and opportunities, such as economic impacts, changes in marketing, changes in visiting patterns, adaptive action steps taken for animals, human resources and tourists, and so on. There are also multiple impacts found from every management decision taken which will be reviewed in this study.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122060230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DOMPET DIGITAL: BERAGAM PROGRAM PROMOSI DAN PENGARUHNYA TERHADAP PEMBELIAN SECARA IMPULSIF 数字钱包:广泛的促销活动及其对冲动购物的影响

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4756

Sadana Devica

{"title":"DOMPET DIGITAL: BERAGAM PROGRAM PROMOSI DAN PENGARUHNYA TERHADAP PEMBELIAN SECARA IMPULSIF","authors":"Sadana Devica","doi":"10.24123/jbt.v6i1.4756","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4756","url":null,"abstract":"This study aims to determine the effect of promotional programs on impulse buying. This research was conducted on 200 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. There are four indicators of the promotion program studied, including 1) promotions in the form of cashback, reward points or discounts offered by digital wallets are very profitable; 2) promotions obtained in the form of cashback or reward points will save on purchase transactions; 3) payment transactions using digital wallets are more profitable than transactions using cash or non-cash (debit/credit cards); and 4) selecting tenants/retailers/shops/e-commerce/online transportation that cooperates with digital wallet platforms to benefit from the promotional programs offered which have proven to have a positive and significant effect on impulse purchases. The impulsive buying behavior shown by digital wallet users includes 1) using digital wallets as a means of payment transactions because they are interested in the promotional programs offered and 2) often making purchases without prior planning because they are interested in promotional programs offered by digital wallets found in various tenant/retail/store/e-commerce/online transportation.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124585444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

REAKSI PASAR MODAL INDONESIA TERHADAP PENGUMUMAN RESHUFFLE KABINET INDONESIA MAJU JILID I DAN II

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4792

Made Aditya Budastra, Lukman Effendy, Robith Hudaya, I Ketut Budastra

引用次数: 1

IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021 2014 - 2019-2021年通过WAYV在中国市场实施的SM娱乐商业战略

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4908

Prasasti Ramadhina Putri Pradana, Adiasri Putri Purbantina

{"title":"IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021","authors":"Prasasti Ramadhina Putri Pradana, Adiasri Putri Purbantina","doi":"10.24123/jbt.v6i1.4908","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4908","url":null,"abstract":"SM Entertainment is the largest multinational company in the entertainment industry in South Korea, which founded in 1995 by Lee Soo Man. SM Entertainment as the first entertainment company to export K-POP music abroad, one of which is the Chinese market. SM Entertainment started to enter the Chinese market in the early 2000s by holding concerts as one of the promotions of their music. SM Entertainment is still developing and distributing the Hallyu products despite the difficulties for foreign companies to enter the Chinese market. SM Entertainment maintains their business in China with a strategy that has been adapted to the market environment there. This paper discusses SM Entertainment's marketing mix strategy through the boy group named WayV in order to maintain its business in China after the conflict of Terminal High Altitude Area Defense (THAAD). Using a qualitative research approach, this study aims to analyze SM Entertainment's marketing mix strategy implemented through WayV in 2019-2021 through three stages; segmenting, positioning, and targeting. This study explores how SM Entertainment's marketing mix strategy as the MNC's can maintain their market in China through WayV.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116131005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

URGENSI PEMBAHARUAN REGULASI PERLAKUAN PAJAK PENGHASILAN UNTUK BISNIS KONSTRUKSI KUALIFIKASI USAHA KECIL 对小型企业建设资格建设企业的可再生税法改革当务之急

Jurnal Bisnis Terapan Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4758

Setiadi Alim

{"title":"URGENSI PEMBAHARUAN REGULASI PERLAKUAN PAJAK PENGHASILAN UNTUK BISNIS KONSTRUKSI KUALIFIKASI USAHA KECIL","authors":"Setiadi Alim","doi":"10.24123/jbt.v6i1.4758","DOIUrl":"https://doi.org/10.24123/jbt.v6i1.4758","url":null,"abstract":"This research is a type of literature research that aims to examine whether regulations regarding the Income Tax of construction business need to be updated according to various dynamics that occur, including other related regulatory changes. Because there are several arrangements on Income Tax of construction business which tend to be inconsistent and overlapping. The research results indicate that it is necessary to revise the Income Tax regulation for construction services business with several recommendations, namely: (i) the limit for taxpayers who may be subject to Income Tax calculation based on Regulation of The Government Number 23 of 2018 is reduced from Rp.4,800,000,000.00 to Rp.2,500,000,000.00; (ii) the Income Tax Law for construction business in article 23 paragraph (1) letter c. number 2. of the Income Tax Law is abolished, in order to avoid double regulation; (iii) construction business with small qualifications should be subject to Income Tax Law based on Regulation of The Government Number 23 of 2018. Imposition of Income Tax based on Regulation of The Government Number 51 of 2008 which was last amended by Regulation of The Government Number 9 of 2022 only applies to construction business with medium and big qualifications.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129132418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CAPITAL AND MARKET: BAGAIMANA MENINGKATKAN PRODUKSI “BIHUN KUNTUL” 资本与市场:如何促进“牛白鹭”的生产

Jurnal Bisnis Terapan Pub Date : 2021-12-21 DOI: 10.24123/jbt.v5i2.4533

Edrick Gian Gunawan, L. Dewi

{"title":"CAPITAL AND MARKET: BAGAIMANA MENINGKATKAN PRODUKSI “BIHUN KUNTUL”","authors":"Edrick Gian Gunawan, L. Dewi","doi":"10.24123/jbt.v5i2.4533","DOIUrl":"https://doi.org/10.24123/jbt.v5i2.4533","url":null,"abstract":"Vermicelli is a type of food originating from China, vermicelli are white noodles made from processed rice flour. Kuntul vermicelli is a rice vermicelli produced by company Gizi Pangan Nusantara. There is an increasing demand for vermicelli but the production quantity is difficult to increase, this problem can be caused by several factors, therefore the researcher will explore the factors that can affect the production of Kuntul vermicelli. The purpose of this study is to determine the factors that can affect Kuntul vermicelli production to increase the quantity of Kuntul vermicelli that can be produced. Respondents in this study are vermicelli companies registered on the website of the ministry of industry. The number of samples used was 50 respondents. The research approach was carried out quantitatively by using exploratory factor analysis method. The data collection method used a questionnaire based on 4 variables which are thought to be factors that influence the production of Kuntul vermicelli. The results of this study indicate that there are 2 factors that are formed, namely factor 1 consists of personal capital and the amount of market demand while factor 2 consists of business condition after adding capital and raw material inventory.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127640235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0