Procedia Economics and Finance最新文献_第3页

Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions 企业社会责任对绿色营销意识与消费者购买意愿关系的影响

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-04-16 DOI: 10.1016/S2212-5671(16)30123-X

Norazah Mohd Suki , Norbayah Mohd Suki , Nur Shahirah Azman

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引用次数: 87

The methodologies of shadow economy estimation in the world and in Lithuania: whether the criterions fixing digital shadow are included? 世界与立陶宛影子经济评估方法:是否包括数字影子的判定标准?

Procedia Economics and Finance Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30277-5

Ligita Gasparėnienė, Rita Remeikienė

引用次数: 12

CSR and Disbaled Consumers 企业社会责任和残疾消费者

Procedia Economics and Finance Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30251-9

M. Maciaszczyk, P. Maciaszczyk

引用次数: 0

Innovation and Competitive Advantage: Moderating Effects of Firm Age in Foods Manufacturing SMEs in Malaysia 创新与竞争优势:企业年龄对马来西亚食品制造业中小企业的调节作用

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-03-04 DOI: 10.1016/S2212-5671(16)00032-0

Nurul Nadia Abd Aziz , Sarminah Samad

{"title":"Innovation and Competitive Advantage: Moderating Effects of Firm Age in Foods Manufacturing SMEs in Malaysia","authors":"Nurul Nadia Abd Aziz , Sarminah Samad","doi":"10.1016/S2212-5671(16)00032-0","DOIUrl":"10.1016/S2212-5671(16)00032-0","url":null,"abstract":"<div><p>This paper aims to examine the influence of innovation on competitive advantage in foods manufacturing SMEs in Malaysia and the moderating effects of firm age on innovation-competitive advantage relationship. Given the correlational nature of research, the researchers adopted a random sampling technique in Malaysian foods manufacturing SMEs. Mailed structured questionnaires were employed for the collected 220 foods manufacturing SMEs. Both descriptive and inferential statistics were used to answer the objectives and hypotheses of the study. Finding of the study revealed that innovation has a strong positive impact on the competitive advantage, in which innovation contributes 73.5 percent variance in competitive advantage. The results indicate that SMEs should invest in innovation to gain competitive advantage. The study also found the moderating effect of firm age on the influence of innovation on competitive advantage. The study suggests a framework for analyzing the impact of innovation on competitive advantage to be applied in other settings of Malaysian SMEs. The findings of this study may be used as a guideline for entrepreneurs to establish network with research organization and universities for innovative activities or program which ultimately may gain competitive advantage in the marketplace. This study contributed to the literature by empirically investigating the effect of innovation on competitive advantage, specifically in foods manufacturing SMEs in Malaysia. Findings and implications of the study are also discussed in this paper.</p></div>","PeriodicalId":101040,"journal":{"name":"Procedia Economics and Finance","volume":"35 ","pages":"Pages 256-266"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S2212-5671(16)00032-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74342992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 175

The Importance of Perceived Leadership Elements in Strategic Planning at Public University 感知领导要素在公立大学战略规划中的重要性

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-07-16 DOI: 10.1016/S2212-5671(16)30343-4

Intan Maizura Abdul Rashid, Irza Hanie Abu Samah, Razleena Razali, Muhammad Fazlee Sham, Nursakinah Abdul Karim, Haslina Hassan Basri, Wan Norsyafawati W. Muhamad Radzi, Aida Nazima Abashah, Mohd Khairulnizam Zahari

引用次数: 12

The Taxonomy of the Least Developed Countries Based on the Tourism Economic Impact Analysis 基于旅游经济影响分析的最不发达国家分类

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-07-16 DOI: 10.1016/S2212-5671(16)30347-1

Gabriela Hrubcova, Tomas Loster, Petr Obergruber

引用次数: 3

The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia 零售商店顾客感知价值对商店属性与顾客品牌忠诚关系的影响:来自马来西亚的一些见解

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-04-16 DOI: 10.1016/S2212-5671(16)30148-4

Seyed Rajab Nikhashemi , Arun Kumar Tarofder , Sanjaya Singh Gaur , Ahasanul Haque

{"title":"The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia","authors":"Seyed Rajab Nikhashemi , Arun Kumar Tarofder , Sanjaya Singh Gaur , Ahasanul Haque","doi":"10.1016/S2212-5671(16)30148-4","DOIUrl":"10.1016/S2212-5671(16)30148-4","url":null,"abstract":"<div><p>Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant's in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors.</p></div>","PeriodicalId":101040,"journal":{"name":"Procedia Economics and Finance","volume":"37 ","pages":"Pages 432-438"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S2212-5671(16)30148-4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75655815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 47

The Role and Responsibility of Auditors in Prevention and Detection of Fraudulent Financial Reporting 审计人员在预防和发现虚假财务报告中的作用和责任

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-07-16 DOI: 10.1016/S2212-5671(16)30291-X

Lajos Zager, Sanja Sever Malis, Ana Novak

引用次数: 25

Determinants of Undeclared Work in the EU Member States 欧盟成员国未申报工作的决定因素

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-07-16 DOI: 10.1016/S2212-5671(16)30294-5

Madalina Ecaterina Popescu , Amalia Cristescu , Larisa Stanila , Maria Denisa Vasilescu

引用次数: 4

Approaches to the Evaluation of Corporate Social Responsibility 企业社会责任评价方法研究

Procedia Economics and Finance Pub Date : 2016-01-01 Epub Date: 2016-07-16 DOI: 10.1016/S2212-5671(16)30302-1

Miriam Jankalova

引用次数: 29