{"title":"Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental","authors":"Päivi Petänen, Hannamaija Tuovila, Pirjo Heikkilä","doi":"10.1016/j.clpl.2024.100075","DOIUrl":"10.1016/j.clpl.2024.100075","url":null,"abstract":"<div><div>Despite the potential of sustainable fashion alternatives such as fashion rental, the market share of these business models is low, and they are considered niche offerings in the fashion market dominated by unsustainable options. However, limited research exists on the strategic marketing efforts required to position and scale these models. The aim of this study was to explore the strategic marketing of sustainable fashion by identifying approaches and contradictions in the positioning of fashion rental as a sustainable alternative. A qualitative multiple-case study was conducted involving five fashion rental companies in Finland. The findings were interpreted using Customer Value Propositions (CVPs) as a conceptual framework for exploring the economic, functional, emotional, and symbolic dimensions of proposed customer value as indicators for positioning. The study identified two approaches for positioning fashion rental: 1) in relation to ownership and 2) in relation to consumerism. These approaches revealed contradictions between detaching from and encouraging product ownership and balancing between maintaining and reducing consumerism. The results suggest that fashion rental companies navigate between niche and mainstream audiences by applying plasticity in their strategic marketing and that these activities occur within a highly complex environment. This article provides insights into the intermediate position of sustainable fashion alternatives, and expands the understanding of the gap between the acknowledged need to move to sustainable fashion and the minor share of these options on the market.</div></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100075"},"PeriodicalIF":0.0,"publicationDate":"2024-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142433373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumers perspectives on biobased products: A scoping review","authors":"Nima Nejadrezaei , Maeve Henchion , Eoin O'Neill","doi":"10.1016/j.clpl.2024.100073","DOIUrl":"10.1016/j.clpl.2024.100073","url":null,"abstract":"<div><div>Biobased products are derived from renewable biological resources and are intended to replace conventional fossil-based products, benefiting the environment, economy, and society. However, stimulating demand for biobased products can be challenging and requires understanding human behaviour, including individual and social decision-making processes. This review aims to understand consumer perspectives on biobased products, as well as the attributes affecting their viewpoints and decision-making processes, as documented in the existing literature. We performed a systematic search and screening following scoping review guidelines, utilizing NVivo software. This process resulted in the identification of 122 relevant articles from the past two decades. The findings suggest that consumer perspectives and behaviours towards biobased products have been extensively examined, particularly regarding biofuel, biofertilizers, bioplastics, and bioenergy, across various parts of the world. The results indicate differences in consumers' perspectives across and even within each biobased category; however, consumers' attitudes are generally positive. The findings highlight the complexity of consumer behaviour, which can be both conscious and unconscious, shaped by various internal and external influences. These influences include moral obligation, self-interest, and ethical principles, as well as the interplay of individual and contextual factors like product attributes and policy instruments. Consequently, a comprehensive understanding of this multifaceted behaviour requires interdisciplinary investigations from perspectives such as psychology, economics, and sociology. This holistic approach offers valuable insights for stakeholders and decision-makers including businesses, research institutions, and policymakers, enabling effective strategies in the biobased products sector. By exploring the various aspects of consumer behaviour and underlying factors, researchers can interpret findings and provide actionable recommendations for stakeholders.</div></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100073"},"PeriodicalIF":0.0,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142357586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy","authors":"Vanessa Eva-Ann Green, Alet C. Erasmus","doi":"10.1016/j.clpl.2024.100071","DOIUrl":"10.1016/j.clpl.2024.100071","url":null,"abstract":"<div><div>The food and beverage industry is under pressure to adapt its management practices to meet consumers' heightened expectations concerning quality, food safety, and environmental sustainability. This includes addressing concerns related to waste management, plastic usage, and pollution. A survey of 376 small and medium-sized food and beverage establishments in an emerging market context was conducted to assess the influence of these companies' green market orientation on their environmental performance. Findings provide a unique theoretical contribution by examining green market orientation in terms of its underlying dimensions, offering a more nuanced view of the relationship with companies' green performance. Findings also confirm a positive relationship between businesses' green market orientation and their green performance, indicating that green practices mediate the interaction between businesses' green market orientation and their green performance. These findings highlight the need for further research to distinguish additional elements of small businesses’ conduct that could elevate their green performance.</div></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100071"},"PeriodicalIF":0.0,"publicationDate":"2024-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Nayanee Silva, Walter Wehrmeyer, Richard Murphy
{"title":"Development of a holistic framework for sustainability measurement: A case study of the tea sector","authors":"D. Nayanee Silva, Walter Wehrmeyer, Richard Murphy","doi":"10.1016/j.clpl.2024.100072","DOIUrl":"10.1016/j.clpl.2024.100072","url":null,"abstract":"<div><div>Managing organisational sustainability is complex, with multiple aspects including decarbonisation, sustainable finance, management of material flows and waste, to reduce harmful impacts and integrate sustainable approaches into business strategy. To improve sustainability, organisations must measure and manage the impacts of operations on the environment and society. This empirical study featuring case studies in the UK and Sri Lanka, examines the economic, environmental and social activities of company operations in the tea sector to evaluate and compare sustainability performance. The Triple Bottom Line (TBL) approach is expanded through a holistic sustainability framework proposed in this study, to support organisational sustainability measurement. We propose a ‘7E’ sustainability model that measures activities across seven operational areas of the organisation to create an overall sustainability score for benchmarking that aids sustainability improvements with an interconnected approach. The model supports organisations to identify savings, explore greener materials and energy choices through detailed insights and allows for ranking and comparison of companies using a sustainability index. A mixed methods approach is used to provide an analysis that offers granularity and comparability for sustainability strategy. Best practices from case studies, insights arising from the analysis of company surveys, interviews and employee surveys provide useful information on sustainability performance and decarbonisation progress. This research demonstrates the use of the 7E model as a practical tool for managers and organisations to improve sustainability management.</div></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100072"},"PeriodicalIF":0.0,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000186/pdfft?md5=bdbbf1a30e631e963cdab79452249ca6&pid=1-s2.0-S2666791624000186-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142312245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the drivers behind visiting repair cafés: Insights from mental models","authors":"Roosa Luukkonen , Karlijn L. van den Broek","doi":"10.1016/j.clpl.2024.100070","DOIUrl":"10.1016/j.clpl.2024.100070","url":null,"abstract":"<div><div>Community initiatives play a critical role in fostering a circular economy. Repair cafés, as free community repair events, have been found to be successful in promoting the culture of repair and educating diverse audiences on product durability. However, research on what drives visitors’ participation in such events is scarce. This information is needed to understand how the initiatives can develop and reach more visitors. This study aimed to explore the drivers behind visiting repair cafés using a mental model approach. Thirty visitors to Dutch repair cafés mapped their mental models of the motivational process behind attending the events by drawing influence diagrams and submitted to interviews that provided more in-depth discussions of their mapped mental models. The findings highlight the key drivers of repair café attendance — namely, environmental concerns; profiting from the knowledge, skills and materials available at repair cafés; the desire to demonstrate the importance of repair; and being part of a social movement. Interestingly, meeting others or experimenting with new repair methods were not seen as important drivers of visiting repair cafés. In conclusion, this study complements the earlier repair motivation literature and offers implications for how to promote consumer participation in repair initiatives.</div></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100070"},"PeriodicalIF":0.0,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000162/pdfft?md5=d41f61d09da6e5a1d10704eab2789cb4&pid=1-s2.0-S2666791624000162-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142315138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cleiton Hluszko , Murillo Vetroni Barros , Adriano Martins de Souza , Diego Alexis Ramos Huarachi , Micaela Ines Castillo Ulloa , Vinicius Moretti , Fabio Neves Puglieri , Antonio Carlos de Francisco
{"title":"Sustainability in practice: Analyzing environmental, social and governance practices in leading Latin American organizations' reports","authors":"Cleiton Hluszko , Murillo Vetroni Barros , Adriano Martins de Souza , Diego Alexis Ramos Huarachi , Micaela Ines Castillo Ulloa , Vinicius Moretti , Fabio Neves Puglieri , Antonio Carlos de Francisco","doi":"10.1016/j.clpl.2024.100069","DOIUrl":"10.1016/j.clpl.2024.100069","url":null,"abstract":"<div><p>Sustainable development is crucial for the competitive advantage of industries. However, implementing this business model faces challenges that can impact its integration and compromise the adoption of actions to address environmental, social, and governance (ESG) issues that are of interest to stakeholders. To date, no in-depth study has presented the relationship between ESG issues and practical actions employed for sustainable development in companies within the Latin American context. Therefore, this article aims to evaluate the relationships between the main ESG issues and the actions applied to develop this theme in the Latin American industrial context, highlighting the main barriers, opportunities, and implications for this integration. As a methodology, a documentary analysis of 79 reports from Brazil, Peru, Mexico, Chile, Colombia, and Argentina was conducted using the content analysis method. This analysis highlighted central concerns such as climate change, water management, waste management, biodiversity, local communities, diversity, and inclusion. Additionally, a trend of ESG thematic dissemination was identified, which is in an early stage of maturity and lacks studies to quantify and diagnose the environmental impacts of Latin American industries. These findings directly impact the empirical evidence of how the Latin American industry is neglecting social issues, is still developing studies to quantify its environmental impacts, and strongly adheres to the concept and theme of ESG. The conclusions of this study highlight three main points: (i) From 2018 to 2022, 47% of material topics were related to at least one ESG pillar, with a predominance of the environmental dimension, (ii) there was a trend of increased adherence to ESG and improvements in the materiality of reports, and (iii) it is recommended to enhance indicators, accelerate the sustainable transition, and integrate ESG themes into supplier selection and workplace safety to strengthen sustainability practices in Latin American companies.</p></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100069"},"PeriodicalIF":0.0,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000150/pdfft?md5=e4f6b0e96dca37f832e92d9d3333143a&pid=1-s2.0-S2666791624000150-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142148639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The social cost of carbon falling on the wealthy","authors":"Stefan Gössling , Andreas Humpe","doi":"10.1016/j.clpl.2024.100068","DOIUrl":"10.1016/j.clpl.2024.100068","url":null,"abstract":"<div><p>Under the Paris Agreement, the responsibility for reducing greenhouse gas emissions lies with individual countries, which submit pledges to the United Nations Framework Convention on Climate Change (UNFCCC) outlining their ambitions and timelines for emission reductions. Within countries, emissions are unevenly distributed among individuals, with the wealthy known to emit disproportionately more. Since greenhouse gas emissions represent a social cost, this paper investigates the economic implications of the lifestyles of the wealthy. The social cost of carbon (SCC) attributed to millionaires—defined based on their assets, including property—is calculated using national emissions data, distributional data, and SCC assessments for both historical (1990–2022) and future periods (2023–2050). The results suggest that only 1.3% of the global SCC, estimated at US$8.7 trillion, was covered by any form of carbon pricing in 2022. Of this amount, 16.5% (US$1.4 trillion) is attributable to millionaires, who represent just 0.8% of the world's population. The most cost-effective climate policy would be to internalize the SCC, ensuring that the carbon price is equal to the SCC. If the SCC remains externalized, the wealthiest individuals could benefit by an estimated US$25.1 trillion over the period from 2023 to 2050. Other market-based mechanisms will be necessary to curb the carbon-intensive consumption patterns of the wealthy.</p></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100068"},"PeriodicalIF":0.0,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000149/pdfft?md5=8259edea6bd39bcdfc2fca67fad88361&pid=1-s2.0-S2666791624000149-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142158203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Environmental sustainability in the wine industry, a literature review","authors":"Giulia Alessandri, Tiberio Daddi, Fabio Iraldo","doi":"10.1016/j.clpl.2024.100067","DOIUrl":"10.1016/j.clpl.2024.100067","url":null,"abstract":"<div><p>The issue of sustainable food production has become increasingly important in recent years, starting from Sustainable Development Goals in 2015, moving through important events like Farm to Fork strategy up until the United Nations Food System Summit in 2021. The wine industry also, as a niche of the agri-food sector, has been influenced by this change, but despite its economic and cultural value, its sustainability issues have not been sufficiently explored by academia. The present research expands the debate on environmental sustainability in the wine industry by observing how management academia has addressed this topic over the last twelve years, defining the state of the art of a quite new and unexplored topic. The research has been structured as a systematic literature review of academic papers from 2009 till the first half of 2022. This methodology provides a clear overview of sustainable management practices, effective and potential, throughout the entire agri-food wine production process.</p><p>The papers identified are categorized and divided into major (most recurrent) and secondary topics, according to the prevalence criterion.</p><p>The findings and discussion section provides an in-depth description and analysis of each category, as well as research gaps identification and possible academic issues. Since it was not possible to find similar works, this research would like to be seen as an opportunity to develop the research on environmental sustainability in the wine industry and align the interest of academia and wine stakeholders defining the path for future research.</p></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100067"},"PeriodicalIF":0.0,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000137/pdfft?md5=73f2d298cd47843288abc16d13964902&pid=1-s2.0-S2666791624000137-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141951207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Companies’ future visions for circularity: A frame analysis based on Finnish front-runner CE companies","authors":"Mikael Nurminen, Malla Mattila, Elina Närvänen","doi":"10.1016/j.clpl.2024.100066","DOIUrl":"https://doi.org/10.1016/j.clpl.2024.100066","url":null,"abstract":"<div><p>Despite increasing calls for circularity in business, the trending Circular Economy (CE) is not converting into action and the global usage of secondary material is declining. Addressing this gap is vital for our future well-being. Hence, more research is needed on whether and how companies translate broader CE discourses into their future visions. This study employed frame analysis to investigate how the CE's meaning and goals are being envisioned and shaped in companies' external communication to advance their future goals. Drawing empirical insights from documents focused on 41 Finnish self-declared front-runner CE companies from various industries, the paper contributes to current CE literature in two ways. First, five distinct future vision frames were identified – technological utopia, outsourcing circularity, business-as-usual, market leader, and systemic change – that demonstrate how self-described front-runner companies communicated circularity to their stakeholders. Second, the study demonstrates how company-level future visions align with or differ from macro-level CE visions. The study found that even self-described frontrunner CE companies were reluctant to align with strong sustainability in their framing, limiting the transformative potential of CE in business context. The findings have implications for managers regarding how they can assess their future visions from the perspective of weak or strong sustainability.</p></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100066"},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000125/pdfft?md5=f9f71219890c91b21fb8dc03aee62c1c&pid=1-s2.0-S2666791624000125-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141607387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ioannis Kostakis, Paraskevi Angeletopoulou, Eleni Polyzou
{"title":"Women in parliaments: Can they enhance environmental sustainability in the EU?","authors":"Ioannis Kostakis, Paraskevi Angeletopoulou, Eleni Polyzou","doi":"10.1016/j.clpl.2024.100065","DOIUrl":"10.1016/j.clpl.2024.100065","url":null,"abstract":"<div><p>Environmental deterioration is a significant and multi-dimensional issue that concerns the modern world. During the last decades, research has been conducted to address this argument, intending to provide holistic policies that drive sustainable development. However, the European Union (EU) should further provoke the complementarity between growth and environmental quality. Recognizing that gender equality must be introduced in Agenda (2030), this paper intends to examine the impact of well-established macroeconomic and socioeconomic variables in existing literature alongside the role of women in governance. More specifically, this study uses panel data analysis to investigate the understanding of the effects of economic growth, renewable energy, human capital, female representation in parliaments, and environmental regulation on carbon dioxide (CO<sub>2</sub>) emissions in 20 European countries from 2004 to 2018. Empirically, the study employs several econometric tests and approaches. Findings partially confirm the Environmental Kuznets Curve (EKC) hypothesis, while renewable energy and tertiary education enhance sustainability. Environmental regulation is significant for policymakers as it decreases pollution. The role of women in parliaments, which has been scarcely examined in existing literature, appears to be beneficial for the prosperity of EU societies. All empirical findings leave ample room for further discussion among European stakeholders and policymakers, emphasizing the importance of female participation in governance.</p></div>","PeriodicalId":100255,"journal":{"name":"Cleaner Production Letters","volume":"7 ","pages":"Article 100065"},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666791624000113/pdfft?md5=36229c248307d548b1dd21c4d76b70de&pid=1-s2.0-S2666791624000113-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141623794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}