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Journal of the Market Research Society. Market Research Society最新文献

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New developments in demographic targeting--the implications of 1991. 人口目标的新发展——1991年的影响。
Journal of the Market Research Society. Market Research Society Pub Date : 1989-01-01
C R Humby
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引用次数: 0
Market research and family planning. 市场调查和计划生育。
Journal of the Market Research Society. Market Research Society Pub Date : 1979-04-01
W Smith
{"title":"Market research and family planning.","authors":"W Smith","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":85035,"journal":{"name":"Journal of the Market Research Society. Market Research Society","volume":"21 1","pages":"25-9"},"PeriodicalIF":0.0,"publicationDate":"1979-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"22033356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The application of market research in contraceptive social mass marketing in a rural area of Kenya. 市场研究在肯尼亚农村避孕药具社会大众营销中的应用。
Journal of the Market Research Society. Market Research Society Pub Date : 1979-01-01
T R Black, J U Farley
{"title":"The application of market research in contraceptive social mass marketing in a rural area of Kenya.","authors":"T R Black,&nbsp;J U Farley","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Because of the restricted nature of clinic systems, commercial channels and social marketing techniques are now being mobilized for family planning purposes. Market research is fundamental to the success of such programs. In addition to normal survey procedures and the limitations of analysis merely in terms of pairwise relationships, systems models are applied to the survey findings of a Kenya contraceptive social marketing experiment in order to gain insights into the enogenous and exogenous variables relating to consumer behavior using bivariate techniques. The results of such analysis on the survey findings are presented. The conclusion is drawn that model building methodologies as described for evaluating contraceptive social marketing programs do not present any significant difficulties and that it is a practical and useful technique that provides useful insights into the dynamics of adoption of socially desirable products such as contraceptives.</p>","PeriodicalId":85035,"journal":{"name":"Journal of the Market Research Society. Market Research Society","volume":"21 1","pages":"30-43"},"PeriodicalIF":0.0,"publicationDate":"1979-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"22003362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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