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The Influence of Woven Fabric Craft Business in Improving the Economy and Strengthening the Cultural Spirit of the Sukarara Village Community 编织布工艺对改善苏卡拉拉村社区经济和加强文化精神的影响

Business Management Pub Date : 2024-02-01 DOI: 10.58258/bisnis.v3i1.6564

Rizka Febrianti, M.Renaldy, Ely Nafilawati, Noni Antika Khairunnisah, Program Studi, Manajemen Sekolah, Tinggi Ilmu, Ekonomi, Mataram, Akademi Bisnis Lombok

引用次数: 0

Ko Ko Mo Resort's Green Marketing Strategy To Improve Occupational Levels 高阁摩度假村的绿色营销战略提高职业水平

Business Management Pub Date : 2024-02-01 DOI: 10.58258/bisnis.v3i1.6571

I. Putu, Buda Yasa, Aprila Sinta Uli, B. Manajemen

{"title":"Ko Ko Mo Resort's Green Marketing Strategy To Improve Occupational Levels","authors":"I. Putu, Buda Yasa, Aprila Sinta Uli, B. Manajemen","doi":"10.58258/bisnis.v3i1.6571","DOIUrl":"https://doi.org/10.58258/bisnis.v3i1.6571","url":null,"abstract":"Based on the results of the observations above, it is known that the best achievement was in June 2023, namely reaching 91.67%, this was because it coincided with the 2023 Eid holiday and was connected with school children's holidays. While in January-May the achievement still fluctuated between 75% to 83.33%. The achievement of the occupancy rate at Kokomo Resort has not been maximized, so it is necessary to carry out further research on this matter. The author plans to use a green marketing strategy to increase the achievement of occupancy rates at Kokomo Resort. The location of this research was conducted at Kokomo Resort which is located in Gili Indah Village, Gili Trawangan, Lombok. This research was conducted for 6 months, from January 2023 to June 2023. The object of this research is a green marketing strategy to increase occupancy rates at Kokomo Resort. The population in this study were the Kokomo Resort managers and their staff, totaling 5 people. The sampling technique in this study used a total sampling technique, meaning that all members of the population were sampled. The green marketing strategy at Kokomo Resort is in the good category, with an average achievement of 84%. The most dominant indicator, namely the provision of discounted room rates according to the season and the intensity of promotions through travel agents, received the highest achievement score, which was 90%. While the lowest achievement indicator is the adjustment of room rates according to certain conditions and the ease of getting public transportation by 78%.","PeriodicalId":518536,"journal":{"name":"Business Management","volume":"1216 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effectiveness of English in Supporting Communication with Customers to Provide the Best Service in the World of Work 英语在支持与客户沟通以提供最佳服务方面的有效性

Business Management Pub Date : 2024-02-01 DOI: 10.58258/bisnis.v3i1.6642

Ahmad Ahmad, Ni Kadek Wahyuni Merta Sari, Sri Damayanti, Andi Pranata

{"title":"The Effectiveness of English in Supporting Communication with Customers to Provide the Best Service in the World of Work","authors":"Ahmad Ahmad, Ni Kadek Wahyuni Merta Sari, Sri Damayanti, Andi Pranata","doi":"10.58258/bisnis.v3i1.6642","DOIUrl":"https://doi.org/10.58258/bisnis.v3i1.6642","url":null,"abstract":"This research aims to determine the description of workers' ability to speak English, English is needed to communicate via online media/internet both with fellow actors and with consumers consisting of domestic consumers and tourists. The total sample technique used in this research was 70 people. The description of the characteristics of MSME actors consists of age, education, length of business, and media ownership, while the characteristics of MSMEs are presented based on micro, small and medium business scale. English language skills are measured based on the ability to read, understand and interpret messages on social media. Based on the formulation of research objectives and the results of data analysis tests, it can be concluded that the description of the characteristics of MSME actors mostly includes those of productive age (80%), most of the respondents are male (40%), the education of MSME actors is dominated by undergraduate graduates (60%), and has Most have more than 5 years of experience and most have more than 1(77.14%) media experience. The characteristics of business scale include small scale (50%), only 1.43% of medium scale ones were in the research sample. The description of the English language skills of MSME players is quite good with an average score of 3.32, while the ability to use media has a better average score than English language skills, namely 3.42. The results of the correlational analysis show that there is a very real positive relationship between English language ability and media use ability, which is expressed by an r value of 0.993, meaning that the higher the English language ability, the higher the media use ability.","PeriodicalId":518536,"journal":{"name":"Business Management","volume":"583 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0