HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION最新文献

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands 品牌拟人化在建立品牌依恋中的作用：饮料品牌实验研究

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-07-23 DOI: 10.46223/hcmcoujs.econ.en.14.4.3406.2024

Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha

{"title":"The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands","authors":"Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha","doi":"10.46223/hcmcoujs.econ.en.14.4.3406.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.4.3406.2024","url":null,"abstract":"The concept of anthropomorphism has been described as a psychological process in which people perceive inanimate agents as humanlike. In branding context, this approach has been considered as an effective positioning strategy to enhance consumer-brand interactions and create robust brand attachment, which refers to the strength of the bond connecting the brand with the self. Nevertheless, up to date, there are just few empirical publications studying how and when anthropomorphism affects brand attachment. Filling the mentioned gap, on the basis of a three-factor theory of anthropomorphism (Epley, Waytz, & Cacioppo, 2007), and attachment theory (Bowlby, 1969), the paper provided an underlying mechanism which clarified the intimate relationship between brand anthropomorphism and consumers’ emotional attachment to such brands. The experiment applying in the context of healthy drink brands was carried out to test hypothesis of the research model. The nonprobability design was adopted, and the sample size was determined in terms of similar previous studies which showed reliable and valid findings. Data was collected from 201 participants, and Partial Least Squares technique was applied for statistical analysis. The study found that users tend to show greater brand attachment when they were exposed to an anthropomorphic juice brand (vs. non-anthropomorphic one). The exploratory findings further highlighted the essential role of self-efficacy, self-esteem, sense of belonging, and psychological comfort, that mediated the effects of brand anthropomorphism on brand attachment. The results from this research contribute to understanding the anthropomorphism literature and provide valuable insights for marketing practices in the beverage industry.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"111 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141811811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green banking disclosure: A bibliometric analysis 绿色银行信息披露：文献计量分析

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-07-21 DOI: 10.46223/hcmcoujs.econ.en.15.3.3158.2025

Sa Nguyen Tran, Dao Thi Thieu Ha

{"title":"Green banking disclosure: A bibliometric analysis","authors":"Sa Nguyen Tran, Dao Thi Thieu Ha","doi":"10.46223/hcmcoujs.econ.en.15.3.3158.2025","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.15.3.3158.2025","url":null,"abstract":"This study uses a bibliometric approach to analyze the influence and productivity of research on green banking disclosure from 1993 to 2023. We utilize the Web of Science Core Collection database to gather the 112 articles, and Biblioshiny software to analyze and visualize bibliometric data to evaluate literature. Through utilizing co-citation, co-authorship, keyword co-occurrence and the science mapping, the results of study show that the amount of papers published in the field of green banking disclosure has increased dramatically over the past seven years, as have the contributions of many authors, institutions from various countries, and collaboration between researchers from different institutions. The analysis results of the others criteria show that institutional theory, asymmetry information theory, and content analysis were used to study green banking disclosure, which is related to corporate social responsibility and sustainability. This thorough synthesis and analysis of green banking disclosure will add to the body of knowledge in this field by enhancing understanding of the subject and pointing out areas of research deficiency that require attention.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"08 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generation differences in the gig economy 打工经济中的代际差异

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-03-08 DOI: 10.46223/hcmcoujs.econ.en.14.3.2730.2024

Cao Minh Trí, Pham Ngoc Anh

{"title":"Generation differences in the gig economy","authors":"Cao Minh Trí, Pham Ngoc Anh","doi":"10.46223/hcmcoujs.econ.en.14.3.2730.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.3.2730.2024","url":null,"abstract":"ABSTRACT \u0000The development of digital technology is rising. It creates favorite conditions for the workforce and increases participation in the gig economy. Online jobs are getting more approachable and convenient. For many reasons, there have been differences in generations in the gig economy. Therefore, managers need to have conversation methods and policies to attract workers of each generation to participate in the gig economy. The study has been conducted to identify, analyze, evaluate, and quantify the influence of factors on the intention of different generations to participate in the gig economy. Data was collected from 374 workers of three generations (X, Y, Z) who have not yet participated in the gig economy in Vietnam– an emerging market with both potential opportunities and challenges for managers and investors. The research hypotheses were tested by Structural Equation Modeling (SEM). Results have shown that each generation has different intentions to participate in the gig economy. Factors include perceived risk, current income, skills, flexible working time, and platform, also differently affect these generations' intentions. Some managerial implications and future researches were suggested. \u0000 \u0000Keywords: difference, gig economy, generation, intention, workers","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"28 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140285630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The assessment of sustainable tourism: Application to Kien Giang destination in Vietnam 可持续旅游业评估：越南庆江旅游景点的应用

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-02-26 DOI: 10.46223/hcmcoujs.econ.en.14.1.2866.2024

Nguyen Thao Nguyen, Tran Hoang Thanh Phuong

引用次数: 0

Exchange rate uncertainty and economic fluctuations in typical emerging economies 典型新兴经济体的汇率不确定性和经济波动

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-02-26 DOI: 10.46223/hcmcoujs.econ.en.14.1.2729.2024

N. Trung

引用次数: 0

Tariffs and Vietnam’s exports of Mach and Elec products to CPTPP partners 关税与越南向 CPTPP 伙伴出口机械和电子产品

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION Pub Date : 2024-02-16 DOI: 10.46223/hcmcoujs.econ.en.14.1.2800.2024

Nguyen Duc Thao, Le Thi Hoang Yen, Ta Thuy Quynh, Dinh Ngoc Minh, Le Thao Linh

{"title":"Tariffs and Vietnam’s exports of Mach and Elec products to CPTPP partners","authors":"Nguyen Duc Thao, Le Thi Hoang Yen, Ta Thuy Quynh, Dinh Ngoc Minh, Le Thao Linh","doi":"10.46223/hcmcoujs.econ.en.14.1.2800.2024","DOIUrl":"https://doi.org/10.46223/hcmcoujs.econ.en.14.1.2800.2024","url":null,"abstract":"Mach and Elec is a vital sector greatly contributing to Vietnam’s economic growth and the trade liberalization mechanism in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has further enhanced our opportunities to boost exporting these products. Hence, in this paper, we made the first attempt to analyze the impact of tariffs on Vietnam’s export of Mach and Elec products to partners within CPTPP. This study utilized a modified gravity model and simultaneous quantile regression to analyze Vietnam’s export turnover of machinery and electronic products to 10 CPTPP member countries from 2005 to 2020 on different quantiles of the export distribution. The primary variable of interest was the applied tariffs (AHS). The results indicate that the most preferential tariff available still has a significantly detrimental impact on Vietnam’s export turnover. Also, exports of Mach and Elec products to larger markets in CPTPP tend to be more affected by tariffs than smaller ones. Our research findings have important implications for Vietnam enterprises and the government exporting machinery and electronic products to make the most of the preferential tariff under the CPTPP agreement.","PeriodicalId":517601,"journal":{"name":"HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION","volume":"510 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140454021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0