Jurnal Ekonomi Bisnis dan Kewirausahaan最新文献

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THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR 基于计划行为理论的重访意向和自我概念对电子妇女的影响
Jurnal Ekonomi Bisnis dan Kewirausahaan Pub Date : 2024-02-02 DOI: 10.26418/jebik.v12i3.71477
Deasa Nurrhausan Albana, Endy Gunanto Marsasi
{"title":"THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR","authors":"Deasa Nurrhausan Albana, Endy Gunanto Marsasi","doi":"10.26418/jebik.v12i3.71477","DOIUrl":"https://doi.org/10.26418/jebik.v12i3.71477","url":null,"abstract":"This study aims to investigate the influence of revisit intention and self-concept on electronic word-of-mouth (E-WOM) among Gen Z using the Theory of Planned Behavior, particularly Mixue Ice Cream & Tea consumers. In this quantitative study, the data was collected using a questionnaire distributed to 250 respondents, and was analyzed using Structural Equation Modeling (SEM). The results show that self-concept positively influences the revisit intention. Revisit intention is positively and significantly influenced by perceived price justice and satisfaction. Perceived price justice is identified as influencing loyalty positively and significantly, while perceived satisfaction influences loyalty positively and significantly. Revisit intention affects loyalty showing a positive and significant relationship, while E-WOM is identified to be positively and significantly influenced by loyalty. The implications of this research are relevant for food and beverage companies to strategize their business strategy to increase consumer confidence so that it will affect E-WOM.JEL: M31, M21, L84.","PeriodicalId":517183,"journal":{"name":"Jurnal Ekonomi Bisnis dan Kewirausahaan","volume":"37 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH 美食旅游怀旧对游客满意度模型的作用:刺激-有机体-反应方法
Jurnal Ekonomi Bisnis dan Kewirausahaan Pub Date : 2024-01-18 DOI: 10.26418/jebik.v12i3.63537
Lilik Wahyudi, Ana Shohibul Manshur Al Ahmad, Sarjiyanto Sarjiyanto, Sarwoto Sarwoto
{"title":"THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH","authors":"Lilik Wahyudi, Ana Shohibul Manshur Al Ahmad, Sarjiyanto Sarjiyanto, Sarwoto Sarwoto","doi":"10.26418/jebik.v12i3.63537","DOIUrl":"https://doi.org/10.26418/jebik.v12i3.63537","url":null,"abstract":"Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.JEL:D91, D90, Z32. ","PeriodicalId":517183,"journal":{"name":"Jurnal Ekonomi Bisnis dan Kewirausahaan","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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