{"title":"Decoding the Italian Wine Market: A Quantitative Macro-Economic Examination of Price and Expert Rating Influences","authors":"Seth M. Porter","doi":"10.26813/001c.94078","DOIUrl":"https://doi.org/10.26813/001c.94078","url":null,"abstract":"This quantitative analysis explores the key determinants affecting the price per bottle and expert ratings within the Italian wine market. It posits that collective reputation, as signified by Geographic Indicators (GIs), Protected Designation of Origin (PDOs), and certification, primarily drive these factors. The study presents a comprehensive contextual backdrop and literature review to address this hypothesis. This conceptual overview is followed by a novel research design, incorporating significant elements influencing wine pricing and expert evaluations. The investigation employs dual multivariate regression models, thereby corroborating and enriching existing literature on the impact of collective reputation in the wine industry. Key findings reveal that PDO ratings and specific certifications such as classico, reserva, millesimato, or organic production significantly influence Italian wines’ price and expert ratings. The analysis further quantifies these impacts, suggesting that specific certifications can predict notable increases in wine prices and expert evaluations, underlining the importance of geographic origin and diverse certifications in shaping the market dynamics of the Italian wine industry.","PeriodicalId":517004,"journal":{"name":"Wine Business Journal","volume":"26 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139960703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication","authors":"Cassie Marbach, Andreea Botezatu, Charlie Hall","doi":"10.26813/001c.94058","DOIUrl":"https://doi.org/10.26813/001c.94058","url":null,"abstract":"This study delves into an often-overlooked aspect of wine consumer decision-making – the desire to appear knowledgeable in social settings. Focusing on Texas wines, which are often less well known and more intimidating to say aloud, an exploratory survey examined the impact of phonetic guides on respondents’ choice of wine off a menu. Analysis through nominal logistic regression revealed the presence of phonetic guides as the most significant predictor, suggesting consumers feel pressure to appear knowledgeable or sophisticated. Respondents who were provided menus with phonetic spellings were more inclined to choose wines with intimidating names. The inclusion of phonetic spellings not only reduced the perceived risk in ordering the wine but also served an educational role. By recognizing the influence of social factors, such as a consumer’s perceived sophistication, this study recommends establishments enhance menus with phonetic guides to empower consumers in making confident, informed choices.","PeriodicalId":517004,"journal":{"name":"Wine Business Journal","volume":"400 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}