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Decoding the Italian Wine Market: A Quantitative Macro-Economic Examination of Price and Expert Rating Influences 解密意大利葡萄酒市场:对价格和专家评级影响因素的宏观经济定量研究
Wine Business Journal Pub Date : 2024-02-16 DOI: 10.26813/001c.94078
Seth M. Porter
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引用次数: 0
Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication 探索语音发音指南对葡萄酒选择和感知复杂性的影响
Wine Business Journal Pub Date : 2024-02-15 DOI: 10.26813/001c.94058
Cassie Marbach, Andreea Botezatu, Charlie Hall
{"title":"Exploring the Impact of Phonetic Pronunciation Guides on Wine Choice and Perceived Sophistication","authors":"Cassie Marbach, Andreea Botezatu, Charlie Hall","doi":"10.26813/001c.94058","DOIUrl":"https://doi.org/10.26813/001c.94058","url":null,"abstract":"This study delves into an often-overlooked aspect of wine consumer decision-making – the desire to appear knowledgeable in social settings. Focusing on Texas wines, which are often less well known and more intimidating to say aloud, an exploratory survey examined the impact of phonetic guides on respondents’ choice of wine off a menu. Analysis through nominal logistic regression revealed the presence of phonetic guides as the most significant predictor, suggesting consumers feel pressure to appear knowledgeable or sophisticated. Respondents who were provided menus with phonetic spellings were more inclined to choose wines with intimidating names. The inclusion of phonetic spellings not only reduced the perceived risk in ordering the wine but also served an educational role. By recognizing the influence of social factors, such as a consumer’s perceived sophistication, this study recommends establishments enhance menus with phonetic guides to empower consumers in making confident, informed choices.","PeriodicalId":517004,"journal":{"name":"Wine Business Journal","volume":"400 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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