Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat最新文献

Pengembangan Pemasaran Digital Berbasis Media Sosial Instagram Untuk Meningkatkan Daya Jual Hasil Produksi Pada Kelompok Tani Urban Farming “Keputih Bersemi” Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya 基于 Instagram 社交媒体的数字营销发展，以提高泗水市苏柯里罗区 Keputih 村城市农业小组 "Keputih Bersemi "的生产销售能力

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-07-18 DOI: 10.61132/kegiatanpositif.v2i3.1094

Untuk Meningkatkan, Daya Jual, Hasil Produksi, Pada Kelompok, Tani Urban, Farming “Keputih Bersemi”, Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya, A. Ramadhani, Shalahuddin Fathan, Jessica Putri Margaretta, Putri Pebrianti, Ika Sari Tondang, Nuriah Yuliati

{"title":"Pengembangan Pemasaran Digital Berbasis Media Sosial Instagram Untuk Meningkatkan Daya Jual Hasil Produksi Pada Kelompok Tani Urban Farming “Keputih Bersemi” Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya","authors":"Untuk Meningkatkan, Daya Jual, Hasil Produksi, Pada Kelompok, Tani Urban, Farming “Keputih Bersemi”, Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya, A. Ramadhani, Shalahuddin Fathan, Jessica Putri Margaretta, Putri Pebrianti, Ika Sari Tondang, Nuriah Yuliati","doi":"10.61132/kegiatanpositif.v2i3.1094","DOIUrl":"https://doi.org/10.61132/kegiatanpositif.v2i3.1094","url":null,"abstract":"The Urban Farming Group \"Keputih Bersemi,\" based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.","PeriodicalId":515422,"journal":{"name":"Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat","volume":" 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141826900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Langkah Unggul Ke Arah Digital: Studi Kasus Kantin Kalibata Sebagai Pelatihan UMKM di Era Digital 迈向数字化的高级步骤：卡利巴塔食堂作为数字时代中小微企业培训的案例研究

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-07-05 DOI: 10.61132/kegiatanpositif.v2i3.1060

Wahdi Fauzan Nugroho, Lingga Yuliana, Rendi Alfian, Didin Hikmah Perkasa

引用次数: 0

Inovasi Digital Dalam Pemberdayaan UMKM Guna Mendorong Pembangunan Ekonomi Lokal Di Desa Klagen 微小中型企业赋权中的数字创新，鼓励克拉根村的地方经济发展

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-07-04 DOI: 10.61132/kegiatanpositif.v2i3.1058

Guna Mendorong, Pembangunan Ekonomi, Lokal Di, Desa Klagen, Naura Bilqis Tasyakurina, Condro Widodo

{"title":"Inovasi Digital Dalam Pemberdayaan UMKM Guna Mendorong Pembangunan Ekonomi Lokal Di Desa Klagen","authors":"Guna Mendorong, Pembangunan Ekonomi, Lokal Di, Desa Klagen, Naura Bilqis Tasyakurina, Condro Widodo","doi":"10.61132/kegiatanpositif.v2i3.1058","DOIUrl":"https://doi.org/10.61132/kegiatanpositif.v2i3.1058","url":null,"abstract":"Digital innovation has become an important aspect in efforts to empower MSMEs and develop local economies in various regions, especially Klagen Village. This research investigates the implementation and impact of digital innovation in the village context. Through a participatory approach, students explored how MSMEs in Klagen Village adopted digital technology such as creating a Linktree and MSME website, creating Google Maps points, and registering NIB to increase their market access and operational efficiency. The research results show that the adoption of digital innovation has made a significant contribution to increasing income, expanding product ranges, and accelerating MSME business processes. However, challenges such as limited knowledge and skills, concerns about data security, and the level of public acceptance were also identified as potential barriers. By exploring these findings, this activity not only provides insight into the benefits of digital innovation for MSMEs at the local level, but also highlights the importance of cross-sector collaboration to increase digital innovation and sustainable economic growth at the village level.","PeriodicalId":515422,"journal":{"name":"Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat","volume":"75 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141837735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kolaborasi Pemberdayaan dan Pendampingan UMKM Desa: Pemanfaatan Platform Digital terhadap Kemandirian Ekonomi Masyarakat UMKM Desa Klagen 乡村中小微企业赋权与援助合作：利用数字平台实现克拉根村中小微企业社区的经济独立

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-07-02 DOI: 10.61132/kegiatanpositif.v2i3.1044

Naura Bilqis Tasyakurina, Salva Wi Nur’ain, M. Dedy Marhadi, M. Sulthan Alvi, Chrystia Aji Putra

{"title":"Kolaborasi Pemberdayaan dan Pendampingan UMKM Desa: Pemanfaatan Platform Digital terhadap Kemandirian Ekonomi Masyarakat UMKM Desa Klagen","authors":"Naura Bilqis Tasyakurina, Salva Wi Nur’ain, M. Dedy Marhadi, M. Sulthan Alvi, Chrystia Aji Putra","doi":"10.61132/kegiatanpositif.v2i3.1044","DOIUrl":"https://doi.org/10.61132/kegiatanpositif.v2i3.1044","url":null,"abstract":"Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.","PeriodicalId":515422,"journal":{"name":"Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat","volume":"46 48","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141838273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pendampingan Legalitas Usaha Nomor Induk Berusaha pada Pelaku UMKM Fadhil Cake Dan Kue Basah Firmala 为中小微企业 Fadhil Cake 和 Firmala Wet Cake 提供商业识别号码的商业合法性援助

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-07-01 DOI: 10.61132/kegiatanpositif.v2i3.1046

Nanda Cecharia, Rizkiyah Alvina Ramandhita, Rifda Salsabila Putri Kholiq, Nadiyah Anggun Eka Wardani, Nur Aisyah Risqiyah, Nafia Ilhama Qurratu’aini

引用次数: 0

Pelatihan Olahan Produk Makanan Berbahan Dasar Lele (Olahan Nugget dan Abon) dan Jamur Dalam Rangka Penguatan dan Ketahanan Ekonomi Masyarakat Perkotaan Bagi Anggota Kelompok Tani “Elok Mekar Sari” 在 "Elok Mekar Sari "农民团体成员加强城市社区经济恢复能力的框架内，为其提供关于鲶鱼食品（加工金块和阿邦）和蘑菇的培训

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pub Date : 2024-06-08 DOI: 10.61132/kegiatanpositif.v2i2.952

Pelatihan Olahan Produk, Makanan Berbahan, Dasar Lele, Olahan Nugget, dan Abon, dan Jamur Dalam, Rangka Penguatan, dan Ketahanan, Ekonomi Masyarakat, Perkotaan Bagi, Anggota Kelompok, Tani “Elok, Mekar Sari” NO.2JUNI, Ida Bagus Cempena

{"title":"Pelatihan Olahan Produk Makanan Berbahan Dasar Lele (Olahan Nugget dan Abon) dan Jamur Dalam Rangka Penguatan dan Ketahanan Ekonomi Masyarakat Perkotaan Bagi Anggota Kelompok Tani “Elok Mekar Sari”","authors":"Pelatihan Olahan Produk, Makanan Berbahan, Dasar Lele, Olahan Nugget, dan Abon, dan Jamur Dalam, Rangka Penguatan, dan Ketahanan, Ekonomi Masyarakat, Perkotaan Bagi, Anggota Kelompok, Tani “Elok, Mekar Sari” NO.2JUNI, Ida Bagus Cempena","doi":"10.61132/kegiatanpositif.v2i2.952","DOIUrl":"https://doi.org/10.61132/kegiatanpositif.v2i2.952","url":null,"abstract":"The results of mushroom cultivation are processed by members of the \"Elok Mekar Sari\" Farmers Group into innovative processed products with high selling value, such as Mushroom Satay, Mushroom Sempol, catfish cultivation which is used as processed ingredients for nuggets and shredded meat, Crispy Mushrooms, and various other processed mushrooms. Some of the problems faced by the \"Elok Mekar Sari\" Farmers Group are lack of access to information about mushroom processing technology, availability of raw materials due to geography, economics, environment, technological and regulatory factors and demand. Apart from that, there are difficulties with available markets, public understanding of the benefits of mushrooms and the types that can be processed and consumed as an addition to a nutritious diet. Hands-on training methods and mentoring with the mushroom community in Surabaya who will teach how to grow and care for mushrooms and how to process them into various food products with high nutritional value with solutions. Providing access to information and training about mushroom processing technology, increasing the availability of raw materials. quality through mushroom cultivation and development programs, support for promotion and marketing of mushroom products produced through the marketplace and development of communication campaigns aimed at increasing public understanding and awareness of the benefits of mushrooms and the types that can be processed and consumed.","PeriodicalId":515422,"journal":{"name":"Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141369210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0