European Management Studies最新文献

{"title":"Redesigning the Employer Value Proposition in Times of Crisis","authors":"Katarzyna Łazorko","doi":"10.7172/2956-7602.102.4","DOIUrl":"https://doi.org/10.7172/2956-7602.102.4","url":null,"abstract":"Purpose: The purpose of the paper was to explore how the largest companies in Poland responded to the changing socio-political situation (the COVID-19 pandemic, the war in Ukraine, the inflation) in their employer branding communication, with potential candidates for jobs, especially in the aspect of their Employer Value Proposition (EVP) building. Methodology: The research examined whether the 50 biggest Polish enterprises changed their external employer branding communication via their web pages between 2019 and 2023. In the study, the online content analysis technique was used to review “Career” and relevant web pages. Findings: The presentation of changing expectations of candidates, as well as analysis of the content of the entrepreneurs’ web pages lead to the conclusion that not many Polish enterprises have changed their Employer Value Proposition (EVP) in the last four years to adjust to expectations of potential employees (about 30% in the sample), although, due to their scale of operation their marketing budgets are probably higher than in the case of the rest of the market. There may be many reasons behind that situation, including the specificity of different industries, as well as unpredictability, and suddenness of changes in their environment. The expectations of employees have changed significantly in the last four years, due to COVID-19 and some political and economic occurrences, and the process has not finished yet. Consequently, the situation in the labor market is dynamic, although, as observed, some companies react expeditiously to meet the expectations of potential employees. Research limitations: In the case of the study, the employer branding communication channels analysis was limited only to web pages and communication with external audiences, although, web pages and the “Career” bookmarks are indicated by Polish employers as one of the most frequently used tools to communicate with candidates. Another problem can be identified when any overall assumptions are made in the area of employer branding. The companies chosen for the study operate in different sectors and the specification of their performance and situation in the labor markets they target is different. Originality/value: The paper contributes to the discussion on employer branding in Poland. The topic is extensive and provides many opportunities for analyses conducted from various perspectives.","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"63 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Economic Aspects of Cash Access Problems","authors":"A. Manikowski","doi":"10.7172/2956-7602.102.6","DOIUrl":"https://doi.org/10.7172/2956-7602.102.6","url":null,"abstract":"Purpose: The aim of the article is to examine if difficulty of access to cash may influence the financial exclusion in Poland. Design/methodology/approach: The analysis was performed using microdata collected in the survey on payment habits of Polish consumers and spatial data on ATMs locations. Estimated distance to points where cash can be withdrawn together with feature of respondents of the state of possession of a payment account helps to identify relationships between access to cash and financial exclusion. To prove significance of the relationship, a statistical test is used. Findings: The Covid-19 pandemic has highlighted the existence of a real risk associated with the problem of the physical availability of cash. which is caused by the systematic reduction of the network of ATMs and commercial bank branches handling cash, which are the main points where consumers can withdraw it. This may consequently lead to financial and social exclusion of certain groups of consumers for whom cash is the main, or even the only, means of making payments. Results support the thesis that payment account without (real) option of easy access to cash may discourage consumers from opening the account and contribute to increased financial exclusion. It is especially visible in rural regions and small towns where we observe high level of exclusion (lack of payment accounts) and longer distance to the nearest ATM. Research limitations/implications: The presented results were based on simple statistical analyses. Further research should include econometric modeling using logit/probit models. Originality/value: The obtained results are the first on the impact of access to cash on financial exclusion in Poland and consistent with the situation in other European countries. The results allow to show the importance of access to physical money in a broader context than just having means of payment to pay for purchases.","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"125 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley","authors":"Daria Hołodnik","doi":"10.7172/2956-7602.102.2","DOIUrl":"https://doi.org/10.7172/2956-7602.102.2","url":null,"abstract":"Purpose: The main aim of this article was to identify the wine tourism destination models set up on collaborative performances driven by Tourism Offices (Destination Marketing Organization, DMO) and wineries (private enterprises) from the appellate areas in the Northen Rhone Valley. Design/methodology/approach: The ethnographical methodology was used, including methods of participating observation (applied by a mysterious tourist method), study tours (to explore the study field), expert analysis (based on knowledge exchange with Tourism Office Managers) and official interviews (with Mangers of small and large wine producers from the areas). Findings: Two of the three surveyed wine tourism destinations from the Northern Rhône Valley (Vienne Condrieu and Rhône Crussol) are distinguished by the very active role of tourism organizations in building collaborative wine tourism offerings, in particular with small wineries. The third destination surveyed (Ardèche Hermitage) is more oriented toward collaborations with large wine producers and their independent role in leading wine tourism marketing. Research limitations/implications: Managers of tourism organizations should be oriented toward collaboration with both: large and small wine producers. Large wineries are helpful in raising the visibility and image of a wine destination. Small producers, on the other hand, offer a distinctive and individual wine tourism experience. Originality/value: The key aspect of wine tourism marketing is the building of collaborative wine tourism offerings led by DMO’s collaboration with both large and small wineries from the destination.","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"14 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding the Role of Sociocultural Influences on Entrepreneurial Activities: a Study of Ukrainian Women War Refugees in Poland","authors":"Katarzyna Gadomska-Lila, Anna Ścibior-Butrym","doi":"10.7172/2956-7602.102.5","DOIUrl":"https://doi.org/10.7172/2956-7602.102.5","url":null,"abstract":"Purpose: The aim of the article is to identify the socio-cultural determinants of entrepreneurial activities of Ukrainian refugee women in Poland. The manuscript points out the complexity of the phenomenon of entrepreneurship as an important element of economic adaptation of women experiencing migration and presents the results of empirical research. Design/methodology/approach: the research conducted was exploratory in nature, carried out using qualitative methods. Two focus group interviews were conducted with 16 female respondents. Findings: The analysis of the collected research material reveals the multidimensionality of the socio- -cultural aspects of the entrepreneurial activities of Ukrainian refugee women in Poland, particularly highlighting such factors as the value system, entrepreneurial traditions, risk propensity, social relations and entrepreneurial competences. Research limitations/implications: despite significant findings regarding the importance of socio-cultural determinants of the development of entrepreneurial activities of Ukrainian refugee women in Poland, the presentation of the perspective of one group, as well as the cultural context, may be a limitation of the research conducted. Originality/value: The data obtained were classified into groups of factors stimulating and blocking the entrepreneurship of Ukrainian refugee women. In addition, the results of the research made it possible to present a fairly wide spectrum of pro-entrepreneurial initiatives that can provide recommendations for aid organisations, institutions working for the adaptation of persons in a migratory situation, as well as employers who employ these persons","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"196 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review","authors":"Joanna Radomska, Monika Hajdas, Przemysław Wołczek, Arkadiusz Kawa","doi":"10.7172/2956-7602.102.3","DOIUrl":"https://doi.org/10.7172/2956-7602.102.3","url":null,"abstract":"Purpose: We aim to grasp the various facets of shifts towards omnichannel and identify the gaps uncovered by extant scholarship Design/methodology/approach: The research approach is based on a scoping review to investigate the scope of literature on omnichannel transition. Promising avenues for future research were outlined based on the qualitative analysis of extant research. Findings: Based on the scoping review, we identified and proposed further avenues of research. The first avenue explored what makes the transition from single channel to omnichannel a gradual process oran immediate shift rooted in managerial cognition. The second avenue was exploring the transformation process towards omnichannel from the perspective of a strategy-as-practice lens. Research limitations/implications: The research is based on secondary sources. Further research and empirical studies are needed to confirm our findings. Originality/value: We identified the need to address omnichannel transition and transformation separately in further research. We shed some light on these two areas by proposing the cognition perspective and strategy-as-practice theory as theoretical frameworks.","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"32 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing","authors":"Mateusz Kiljańczyk, Agnieszka Kacprzak","doi":"10.7172/2956-7602.102.1","DOIUrl":"https://doi.org/10.7172/2956-7602.102.1","url":null,"abstract":"Purpose: The paper addresses the issue of the use of Internet memes as a marketing communication tool in social media. The effectiveness of this type of communication is an important issue due to the large role of memes in digital culture, and at the same time the small number of studies on the use of memes in marketing communication. Design/methodology/approach: To verify the research hypotheses, a survey with an experimental design was conducted among 153 respondents. For the purposes of the study, effectiveness was understood as the ability of a message to induce the passage of the recipient through all stages of perception of the persuasive message, with the last stage being the acceptance of the sender’s outlook. Findings: The results of the study allowed us to draw conclusions about greater effectiveness of marketing communication using Internet memes in comparison to marketing communication without memes. The level of consumer interest in Internet memes turned out to be a differentiating factor in the perception of the form of marketing communication. Research limitations/implications: The main limitation of the study is the non-representativeness of the research sample. The practical implications of the study include guidance on the use of memes when conducting marketing communication on the Internet, taking into account preferences of the target group. Originality/value: This paper not only contributes importantly to the limited literature on Internet memes in marketing activities, but also turns the spotlight onto the characteristics of consumers who are the potential target group of such communication.","PeriodicalId":514481,"journal":{"name":"European Management Studies","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}