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PERFORMANCE: Jurnal Bisnis & Akuntansi最新文献

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DETERMINAN PENJUALAN DITINJAU DARI BIAYA PEMASARAN DAN IKLAN DAN PROMOSI PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2022 2019-2022年在印度尼西亚证券交易所上市的食品饮料行业公司在营销、广告和促销费用方面的销售额决定因素
PERFORMANCE: Jurnal Bisnis & Akuntansi Pub Date : 2024-04-12 DOI: 10.24929/feb.v14i1.3355
Jennifer Brooklin Mira, H. M. Manalu, Francis M. Hutabarat
{"title":"DETERMINAN PENJUALAN DITINJAU DARI BIAYA PEMASARAN DAN IKLAN DAN PROMOSI PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2022","authors":"Jennifer Brooklin Mira, H. M. Manalu, Francis M. Hutabarat","doi":"10.24929/feb.v14i1.3355","DOIUrl":"https://doi.org/10.24929/feb.v14i1.3355","url":null,"abstract":"Sales are the goal of every company, this study uses marketing costs and advertising and promotion as factors that influence sales in food and beverage sector companies on the Indonesia Stock Exchange. This research is quantitative and the research sample is 17 food and beverage companies on the Indonesia Stock Exchange from 2019-2022. The results showed that there was a significant influence between marketing costs and sales. The same thing is found that advertising and promotion have a significant effect on sales. Simutaneously found that both factors have significant results on sales.","PeriodicalId":513576,"journal":{"name":"PERFORMANCE: Jurnal Bisnis & Akuntansi","volume":"116 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140709067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PENERIMAAN PAJAK HOTEL DAN PAJAK RESTORAN TERHADAP PENDAPATAN ASLI DAERAH (STUDI KASUS PADA BADAN PENDAPATAN DAERAH KOTA BEKASI) 酒店税和餐饮税对地方财政收入的影响（勿加西市地区税务局案例研究）
PERFORMANCE: Jurnal Bisnis & Akuntansi Pub Date : 2024-04-12 DOI: 10.24929/feb.v14i1.3356
Halberry Tania Nauli, Marthinus Ismail, Mila Susanti
{"title":"PENGARUH PENERIMAAN PAJAK HOTEL DAN PAJAK RESTORAN TERHADAP PENDAPATAN ASLI DAERAH (STUDI KASUS PADA BADAN PENDAPATAN DAERAH KOTA BEKASI)","authors":"Halberry Tania Nauli, Marthinus Ismail, Mila Susanti","doi":"10.24929/feb.v14i1.3356","DOIUrl":"https://doi.org/10.24929/feb.v14i1.3356","url":null,"abstract":"The focus of the knowledge analysis will be Regional Original Income influenced by Hotel and Restaurant Taxes in Bekasi City. This research analyzes the 2018–2023 hotel and restaurant taxes using the Classic Assumption Test, t test, F test and determination. In this case, the t test shows that there is quite a large influence between Hotel Tax 0.002 < 0.05 Restaurant Tax, and the F test shows that Hotel Tax and Restaurant Tax both help the research show that Hotel and Restaurant Tax increases regional income in Bekasi City, and these two taxes have a significant effect on the Regional Original Income of Bekasi City with a significance limit of 0.004 < 0.05. The conclusion is that these two taxes affect Regional Original Income simultaneously.","PeriodicalId":513576,"journal":{"name":"PERFORMANCE: Jurnal Bisnis &amp; Akuntansi","volume":"16 44","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140712076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH WORKING CAPITAL TURNOVER, INVENTORY TURNOVER DAN SALES GROWTH TERHADAP NET PROFIT MARGIN 计算营运资本周转率、存货周转率和销售增长率与净利润率的关系
PERFORMANCE: Jurnal Bisnis &amp; Akuntansi Pub Date : 2024-04-05 DOI: 10.24929/feb.v14i1.2619
Elsa Pitriani, K. Komariah, Dicky Jhoansyah
{"title":"PENGARUH WORKING CAPITAL TURNOVER, INVENTORY TURNOVER DAN SALES GROWTH TERHADAP NET PROFIT MARGIN","authors":"Elsa Pitriani, K. Komariah, Dicky Jhoansyah","doi":"10.24929/feb.v14i1.2619","DOIUrl":"https://doi.org/10.24929/feb.v14i1.2619","url":null,"abstract":"The objectives of this study are 1) To find out Working Capital Turnover, Inventory Turnover, Sales Growth and Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 2) To determine Working Capital Turnover has an effect on Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 3) To find out Inventory Turnover affects Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 4) To find out Sales Growth affects Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021. The research method used by this researcher is Quantitative research with Descriptive and Associative approaches because the data is in the form of numbers and is explained in the form of graphs, charts, and diagrams. The results of this study are Working capital turnover on net profit margin has a significant effect. Inventory turnover on net profit margin does not have a significant effect. Sales growth on net profit margin has no significant effect.","PeriodicalId":513576,"journal":{"name":"PERFORMANCE: Jurnal Bisnis &amp; Akuntansi","volume":"36 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140737830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFEKTIVITAS SOSIAL MEDIA DAN PEMASARAN INTERAKTIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LOKAL 社交媒体和互动营销对本地化妆品购买决策的影响
PERFORMANCE: Jurnal Bisnis &amp; Akuntansi Pub Date : 2024-04-05 DOI: 10.24929/feb.v14i1.2614
Nisrina Syawaliyah, Asep. M Ramdan, Dicky Jhoansyah
{"title":"EFEKTIVITAS SOSIAL MEDIA DAN PEMASARAN INTERAKTIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LOKAL","authors":"Nisrina Syawaliyah, Asep. M Ramdan, Dicky Jhoansyah","doi":"10.24929/feb.v14i1.2614","DOIUrl":"https://doi.org/10.24929/feb.v14i1.2614","url":null,"abstract":"This research was conducted to measure how much influence the effectiveness of social media and interactive marketing influences consumer purchasing decisions. The method used in this research is descriptive and associative with a quantitative approach. The population in this study is made up of users of TikTok Luxcrime's followers in Sukabumi city, using the probability sample method. When conducting this study, 400 respondents were given online questionnaires. The analysis technique employs multiple linear regression with simultaneous and partial influence methods. The findings of this study indicate that the effectiveness of social media on purchasing decisions has a positive and significant impact. Furthermore, interactive marketing positively and significantly impacts purchasing decisions.","PeriodicalId":513576,"journal":{"name":"PERFORMANCE: Jurnal Bisnis &amp; Akuntansi","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140738271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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